1987: Sleepless Tonight

At that time, the prices of other beverages will increase, but since the price of AD calcium milk was relatively high in the early days, the price increase can be relatively small.

This is another publicity point!

And before the price increase, ad calcium milk can still rely on its relatively high profit margin to hold on and wait until the last one to increase the price.

This is also a publicity point!

This kind of strategy does not involve production, it is just playing the emotional card, but it can also play a very important role and is very conducive to increasing sales.

This is actually psychology, marketing psychology.

By trying to figure out and analyzing the psychology of customers, we can make some corresponding countermeasures. However, most domestic companies now focus more on the psychology of their employees, rather than focusing on economic aspects. It is even more impossible to figure out the consumer psychology of customers in such detail.

Even for a long time, in terms of business management in China, we did not pay attention to the psychology of employees or even customers, but I think, I think this kind of leadership psychology.

"I'm not tired or resting. Since you are confident, Boss Lu, I will stand with you for a while longer," Li Changhe said.

He didn't leave, and wanted to continue to observe more.

Next came the citizens who came in with their babies.

"Dad, I want a soda." As soon as the child came in and saw the drinks on the shelf in front of him, he immediately pointed to the No. [-] soda and asked for a soda.

It's so hot for children, but even adults also want to drink soda to relieve the heat.

"Stop drinking soda, drink AD calcium milk. Drinking soda has no nutrition. Drinking AD calcium milk can help you grow taller." At this time, the child's mother spoke, and then went directly to the container to get two bottles of AD. Calcium milk.

After thinking about it, I took two more bottles.

There are 4 bottles in total.

Glass bottle, very heavy.

The child's father took two bottles and said, "Even if you want to drink ad calcium milk, you don't need to take so much, right?"

"If you don't take more, it will be sold out soon. AD calcium milk is in short supply. I specifically asked about the canteen near my home in the morning and they said it was sold out. More people may come to Jiangcheng later. If you come to the mall to buy AD calcium milk, if you don’t buy a few more bottles early, you won’t be able to buy it later,” said the child’s mother.

A family of three went shopping elsewhere in Jiangcheng shopping mall with AD calcium milk.

Then, there were some adults who came to the mall with their children or grandchildren, and they also bought AD calcium milk, ranging from one bottle to three or four bottles.

In a short time, a lot of AD calcium milk was sold, and it exceeded the sales volume of soda drinks from the second factory next to it.

A bottle of soda costs 2 cents, and a bottle of ad calcium milk costs 4 cents. Even with the same sales volume, the sales of ad calcium milk are twice as high as those of the second factory soda, let alone more?

This made Li Changhe panic.

His complexion turned pale.

what happened?

The second factory soda is not bad. It has cooperated with foreigners and is stronger. Why do they buy AD calcium milk instead? This new product is recognized by so many people?

He really couldn't figure out why it was like this?

It’s not that the No. [-] Beverage Factory has never produced new products, but it is very difficult for new products to open up the market. Consumers do not recognize them at all. On the contrary, the soda drinks developed by the No. [-] Beverage Factory earlier have always been selling well. Finally, the No. [-] Beverage Factory has announced new products. Research has lagged behind and has not been placed in an important position in the development of the factory.

He knows only too well how difficult it is to open the market for new products.

This is the problem of many people who prefer the past over the present. When it comes to products, many people are more accepting of old products and find it difficult to accept new products.

But the situation seems to be different now. Although there is not a big difference in the sales volume of the second factory soda and AD calcium milk for the time being, the scary thing is that as long as adults with children, more than 90% of them will be given to themselves. I bought some bottles of AD calcium milk for my baby.

Which family has no children, no children, no grandchildren?

If you calculate it this way, wouldn't everyone buy AD calcium milk?

If this were to be the case, how terrifying would this sales volume be?

"As long as we make a product with care and consider consumers, then this product will definitely be able to sell well." Lu Hao said, "If there is a problem or a situation arises, we cannot always think about finding solutions from the outside. If you can always think about letting others save you, you have to save yourself and think about solutions to the problem from within."

Li Changhe remained silent.

He very much agreed with what Lu Hao said later. Indeed, one had to think about solutions to the problem from within and save oneself.

However, recognition is recognition, and the difficulty is not that low. Therefore, most people will seek solutions from the outside. Especially when there is an opportunity to cooperate with foreign capital, they will sign a cooperation contract with foreign capital as soon as possible.

"Director Li, Boss Lu, are you both here?" At this moment, Yang Bin came over.

Passing a cigarette to the two of them, Yang Bin then approached Lu Hao and said, "Brother Hao, the sales of ad calcium milk are quite good. I was having breakfast near my house in the morning. There is a canteen selling ad calcium milk. It is very popular, especially Most of the citizens who are raising children want to have a bottle, and I heard them talk about their evaluation of AD calcium milk, and they all praised it very much. Those children like this drink very much."

Being able to be enjoyed by the vast majority of children, this drink itself is already very successful.

And if it can satisfy adults while being liked by children, then this product is really, really good.

It can be seen from Yang Bin's actions who he is closer to. Although he greeted Li Changhe and handed him a cigarette, he chose to stand beside Lu Hao and whisper to Lu Hao.

It was obvious that he and Lu Hao were wearing the same pants.

Li Changhe's face sank even more when he heard Yang Bin's words.

He did not notice what Yang Bin said. Instead, he observed in several large shopping malls and department stores, and did not go to small shops, grocery stores and the like.

Ad calcium milk is sold well in places such as canteens and grocery stores?

Li Changhe's heart tightened.

uncomfortable.

"Before coming to Jiangcheng Shopping Mall, I also visited other places, such as the sales department of the supply and marketing cooperative, as well as some other canteens and grocery stores. The sales of ad calcium milk are indeed good, and some are in short supply." Lu Hao nodded. Head, "It is very popular with children. I have been to Jiangcheng Plaza for a while now and the situation is relatively optimistic. Families with children are very willing to buy a bottle or even several bottles for their children. It depends on the next few days." What the situation is like.”

"It's selling well now, and it will definitely be even better in the next few days. Publicity and word-of-mouth will continue to ferment. Brother Hao, you didn't have any publicity for ad calcium milk before. Now that it has been officially put into production, publicity will surely follow slowly. On top of that, the reputation of ad calcium milk will be spread by word of mouth among previous consumers. This is like a snowball, which will only get rounder and bigger," Yang Bin said.