1987: Sleepless Tonight

This recognition is not temporary, but continuous, and there is already guaranteed capital.

Now, Lu Hao came to Jiangcheng Shopping Mall just to see if the customers who like to go shopping can accept AD calcium milk.

If this part of the public can also accept ad calcium milk and its sales volume is better than that of the second factory soda, then ad calcium milk will basically win. As long as it does not follow up, Jiangcheng's position as the number one in the beverage industry will be stable!

And as a person with two lifetimes of experience, Lu Hao would definitely not do it.

Even in the city, there is actually a gap between the rich and the poor, and there are also different classes, such as those in private units and state-owned units, and among state-owned units, small state-owned units and large international units, and state-owned units affiliated to sub-district offices , municipal state-owned units, provincial state-owned units, and higher-level state-owned units, as well as public institutions and government agencies, are all different.

Different employee levels, different statuses, and shopping behaviors and concepts may also be different.

Lu Hao rolled out ad calcium milk. The quantity in one retail store should be smaller, but it should also cover a wide area, just to let ad calcium milk cover all classes and see the attitude of each class towards ad.

I first looked at other places, and then I saw what Jiangcheng Shopping Mall was like here.

Coming to the shelf, Lu Hao observed.

There are two rows of shelves, closely adjacent to each other, one with No. [-] soda and the other with AD calcium milk, and there are promotional posters on both sides. The promotional poster for No. [-] soda is a picture of the cooperation with Coca-Cola, and there is also text. .

"Congratulations to the Second Beverage Factory for signing a cooperation contract with Coca-Cola."

There is a painting on it of the leaders of the Second Beverage Factory shaking hands with Coca-Cola.

The ad calcium milk has a national brand written on it, as well as words such as vitamin A, vitamin D, calcium, supplement body nutrition, and promote children's growth and development.

Both parties clearly revealed their respective advantages, and the prices were posted on the corresponding containers.

The price at Beverage Factory No. 4 is [-] cents a bottle, while the ad calcium milk is [-] cents a bottle.

"Boss Lu, it's a coincidence that you're here too." While Lu Hao was watching, a voice rang out. It was Li Changhe. He also came to Jiangcheng Mall to see the sales of sodas from Factory No. [-].

"Come and take a look and understand the situation. After all, it is a new product. How it is sold, you have to take a practical look to know for sure." Lu Hao nodded with a smile.

He also took out a cigarette and handed one to Li Changhe.

This calm and sincere attitude made Li Changhe feel a little confident. He took the cigarette from Lu Hao and did not let Lu Hao light it. Instead, he took out a matchbox from his pocket, lit it for himself, and then put the matchbox away. Pass it to Lu Hao.

Although the two parties were in a competitive relationship and were full of gunpowder, Lu Hao took the initiative to hand him a cigarette. He also had to express that it would not be a good idea to light a cigarette for Lu Hao himself. He was unwilling to lower his head, so he just handed him a cigarette. handed the matchbox to Lu Hao.

"Boss Lu is sincere. I really didn't expect you to say such things. You always give people the impression of being full of confidence. It seems that other people and other things will not worry you. It seems that the Second Beverage Factory There is nothing wrong with cooperating with Coca-Cola, but it can actually make Boss Lu so worried," Li Changhe said.

"No, Director Li, you are wrong. I am not worried about the cooperation between the Second Beverage Factory and Coca-Cola, but I am worried that the sales situation of AD calcium milk is not optimistic." Lu Hao said.

"What's the difference between the two? Aren't they both the same?" Li Changhe frowned, not quite understanding what Lu Hao meant.

"There is definitely a difference. Whether there is a cooperation between the Second Beverage Factory and Coca-Cola will not have much impact on ad calcium milk. ad calcium milk is introduced to the market. What you need to care about is whether consumers recognize it. Approval." Lu Hao said, "Rather than other irrelevant things."

"What do you mean, you don't take the cooperation between the Second Beverage Factory and Coca-Cola seriously, and think that whether there is cooperation or not will not affect the ad calcium milk?" Li Changhe figured out the meaning of Lu Hao's words.

He was a little angry.

Arrogant!

Too embarrassing!

The market is limited, but the products are diverse. Although products face the market and care about consumers, the number and quality of competing products will affect the sales volume of their own products.

Lu Hao looks down on his competitors!

Still as proud as before!

"Absolutely." Lu Hao nodded.

"Okay, let's see if consumers approve of AD Calcium Milk or No. [-] Soda." Li Changhe said.

After he finished speaking, he stared at the shelves to see the specific situation.

The few customers who came in earlier just looked at the promotional posters for a few times and then left without buying the No. [-] soda or AD calcium.

Several more customers came in later and bought three bottles of No. [-] soda.

This made Li Changhe feel quite proud. He glanced at Lu Hao provocatively. Lu Hao remained silent and was still observing. Another customer came from behind. He first looked at the poster of ad calcium milk, and then went to the shelf to get it. He looked at the bottle of ad calcium milk carefully, but when he finally saw the price, he put it down and turned around to get a bottle of No. [-] soda.

This action made Li Changhe smile with joy, his eyes almost narrowed, and he looked at Lu Hao, "Boss Lu, your price is still too high, 4 cents, it will scare away many people, no matter how good the taste of ad calcium milk is, the price It’s still too far away from reality. You have to know that even the price of Coca-Cola is about this high. People, you have to recognize the facts. There is still a gap between our products and those of foreigners.”

"Customers will definitely consider carefully and compare when purchasing. Now you can adjust the price, lower it, to the same price as soda, 2 cents, and you can reduce losses. If you still don't know how to adapt, you will lose money. There will only be more and more, don’t let the thunder god be big and the raindrops be small.”

"It's a bit expensive, but the profit is high, and the ad calcium milk is worth the price." Lu Hao said, "Don't worry, it's still very early. If Director Li is tired, you can go to rest first. I'm here Let’s watch it for a while.”

The price will definitely not change again.

Moreover, with the development of the economy, the dual-track price system has been abolished, and the planned economy continues to liberalize. However, because the demand for many products is huge but the output is very limited, prices will continue to rise.

Inflation will become more and more severe, and the prices of many commodities will rise.

In addition to part of the reason for this being the imbalance between supply and demand, supply is less than demand, which leads to price increases and tax increases, and part of the reason is because of inflation, which causes very sharp price changes.

Just like Coca-Cola, it costs about 5 cents a bottle now. In a few years, the price will double or triple, rising to 1 yuan a bottle, or even 5 yuan a bottle.

Pricing AD calcium milk at 4 cents also means to plan ahead and cope with inflation.