1987: Sleepless Tonight

It is deliberately realistic, with not many words, but it makes people look full of worry.

This story captures the pain point of many parents: getting married and having children.

Finding a wife is a very important thing for most parents. Giving life to their children, getting their children into a good school, getting married and having children are the mission of many parents and what they consider to be their lifelong tasks and responsibilities.

As a result, he was 30 years old and his son was still a bachelor. Because of his height, he was repeatedly rejected and lost such an honorable opportunity to join the army. He went on many blind dates, but never succeeded.

Such articles will definitely resonate with many parents, and will also make many parents worried. Naturally, they will be more concerned about their children's nutrition, height and other aspects of development.

"You know you never fight an uncertain battle. Once this article is reported, it will definitely help increase the sales of AD calcium milk, and even the whole country will pay more attention to children's nutritional issues." Hu Feng said.

After folding the paper, she carefully put it into her pocket and packed it up. She was going to go back later and polish this article a little. Combined with the materials she interviewed and photographed at the exhibition today, she wrote some There are reports about AD calcium milk, about Wanjia Beverage Factory, and even about Lu Hao.

Return the peach.

Lu Hao helped her, and she was willing to help Lu Hao, and such help was not a bad thing for herself or Jiang Cheng, nor was it something shameful.

When it comes to national beverage brands, Wanjia Beverage Factory is indeed the only one left in Jiangcheng that has the strength to do something good.

"Although the price of 4 cents a bottle is a bit expensive in my opinion, I believe that since you dare to set such a high price, you must be very confident in this market. I will pay a part of the deposit first, and I will quickly transfer it later." Spread out the AD calcium milk and see the effect. Even if the effect is temporary, it doesn't matter. We will continue to provide support in the future to relieve some of your pressure." Lin Cai put a leather bag in his hand in front of Lu Hao.

He came here this time to bring part of the funds, in order to allow people to see real money, not so that Lu Hao could see it, but so that other dealers and reporters from other news media could see it, so as to increase the exposure to tens of thousands of dollars. The confidence of the best beverage factory.

And his words are also full of profound meaning, indicating that he will spread AD calcium milk in cities and rural areas to reach potential consumers to the greatest extent. Moreover, if AD calcium milk cannot be sold temporarily, he will also use his own This relationship allows the supply and marketing cooperative to continue placing orders, easing the pressure on Wanjia Beverage Factory, and at the same time extending the life of AD calcium milk.

Unless the relationship reaches a certain level, it will definitely not reach this level.

"Thank you for your support. There is definitely no problem with AD calcium milk and I won't let you down." Lu Hao shook hands with him.

"Brother Hao, Jiangcheng Shopping Mall will also place AD ​​calcium milk in the most conspicuous position, and will vigorously promote it. In addition, they will also do some activities, such as giving away other products with the purchase of AD calcium milk." Yang Bin said.

He has now completely invested in Lu Hao, so he is also very concerned about the sales of AD calcium milk and expressed his support in advance.

Jiangcheng Mall is a state-owned unit, and Yang Bin is only the person in charge of the purchasing department. In addition, the Second Beverage Factory is cooperating with Coca-Cola at this juncture. It will definitely also say hello to Jiangcheng Mall, as well as other shopping malls and department stores, so that these malls and department stores can The store provides convenience and puts the No. [-] soda in the most conspicuous position.

But now Yang Bin has promised to put AD calcium milk in the most conspicuous position, indicating that he will communicate with the leaders of Jiangcheng Shopping Mall. What seems to be an easy thing is not that easy in fact, and requires a lot of effort.

"Thank you for your support." Lu Hao also shook hands with Yang Bin, "But there is no need to package AD calcium milk with other products for sale, and there is no need to conduct promotional activities."

“This is a new product, and it is a very beneficial product. If it is bundled with other products and sold together when it comes out, although it can increase sales, it will not be good for the product itself. "

"One is that this kind of activity and bundled sales will distort the real data, making it impossible for me to know whether customers really recognize AD calcium milk, and whether they buy AD calcium because they are greedy for the little bargain. Milk, it is inconvenient to adjust the strategy in the future. Another is that bundling sales will lower the image of AD calcium milk itself. Since it has been sold for 4 cents a bottle, this image must be maintained. It cannot be easily discounted, nor can it be discounted easily. It can be easily bundled and sold, and this should only be done during major holidays or important moments, otherwise the value will be reduced.”

Even though there is no concept or word of bundled sales at this time, in fact many behaviors are already doing this kind of thing.

Although it can increase sales, it is not actually a very suitable sales strategy because it will invisibly reduce the weight of your brand in the eyes of consumers.

For example, big products and popular products are rarely sold in bundles, but when bundled sales are often needed, it means that the product actually has a financial problem, or a problem in its operation, or it may be a problem. To make a fortune.

Lu Hao had no intention of making a fortune, so at the beginning, he would definitely be very cautious about bundling sales and rejected Yang Bin's proposal.

"Brother Hao has thought carefully. No problem, then the original price is 4 cents a bottle. I will have people make big posters to help promote it." Yang Bin said.

At this point, he did not argue with Lu Hao, although he still didn't quite understand it. It was obvious that doing activities would help increase sales, and it could quickly get AD calcium milk recognized by consumers, and make money faster, and the cost There is no need for Wanjia Beverage Factory to bear the responsibility. Jiangcheng Mall can bear it itself. Lu Hao should understand what he meant, but he still refused.

This is too much money, don’t you want to make more money?

But thinking about it carefully, Lu Hao really didn't need this little money. He could only sigh that people's thoughts are really different, and their thinking places are also different.

No wonder he lost to Lu Hao?

Lu Hao explained the reason, but he still couldn't figure it out.

"Brother Hao, what about me?" Huang Minghua asked.

"On your side, if you have lower-level dealers who have connections with government agencies, state-owned units, public institutions, including some good private units, you have to assign quotas to them and let them sell AD calcium milk, even if the sales volume It doesn’t matter if it’s less, but it must be promoted. As for other small shops, grocery stores, or street vendors, if these retailers are not optimistic about AD calcium for the time being, they are not willing to wholesale AD. Calcium milk, no need to force it." Lu Hao gave instructions.