1987: Sleepless Tonight

Are you willing to let your child lose at the starting line?

Huang Minghua was stunned for a moment by these words. He looked at Lu Hao and said, "Brother Hao, you mean that this product is mainly for children?"

"That's right, our product is mainly for children." Lu Hao nodded, "The adult's body has been shaped, how much longer can it grow? Most have stopped growing, even if a few will continue to grow, It is not universal, it is a special case, a special situation, so you have to pay special attention to many things when you are a child, otherwise you will only regret it in the future, but there is no way to make up for it."

After a person reaches adulthood, many functions of the body are set, such as height. Most people will not change. Only in a few cases will they change. For example, if you are pregnant, your height may increase by one or two centimeters.

But this is only a minority of cases.

The main function of ad calcium milk is to supplement vitamin A, vitamin D, and calcium. This is very useful for children. For adults, it just tastes a little bit more special.

It is precisely because of these circumstances that, from the beginning, AD calcium milk was not produced for adults, but for children.

"This is a drink that is different from traditional soda drinks. If it can make children a few centimeters taller and more nutritious, then most parents will definitely bite the bullet, tighten their belts, and buy it to supplement their children's nutrition." Hu Feng said.

As a reporter, she also participated in this exhibition, and she keenly grasped what Lu Hao wanted to do, "Parents may be reluctant to eat or wear clothes, but if it involves children, matters related to children's height, memory, and development, they must Will be willing to spend money.”

"Yes, so it doesn't matter if this product is a little more expensive. The main thing is to see whether it can capture the hearts of parents and the stomachs of children." Lu Hao nodded, "Children only have one judgment about food. , that is, whether the food suits the taste. If it suits the taste, then they will like it. If it does not suit the taste, they will be very resistant. Even if the food is full of nutrients or can relieve the pain of the body, children will not listen and will not listen to it. I won’t approve, only the taste.”

"Both soda drinks and ad calcium milk have advantages in this regard. Children like the taste of soda water, and children also like the taste of ad calcium milk."

"Evenly matched, but most children have no money. Even if they have some pocket money, it is pitiful. Their spending power is actually very limited. Spending power is ultimately reflected in their parents, grandparents, and In the case of grandparents and adults, although the children's elders are very frugal, they are very generous when it comes to the children's food and drink, as long as it can promote the child's growth and development and help the child's learning. I will definitely try my best to eat and drink.”

"Save it on yourself, but not on your children. Soda is expensive, and drinking too much is bad for your health, so parents will definitely control the frequency and quantity of drinks their children drink. However, for nutritional supplements, Ad calcium milk is not under control. In this regard, ad calcium milk has a great advantage."

"Overall, this is a product that satisfies both parents and children."

When making a product, you should find the correct positioning before the product is released, target the target group, and develop a series of corresponding strategies.

"So in the direction of advertising, we should also focus on promoting and reporting on children." Hu Feng said, "What you just mentioned is that children cannot be lost at the starting line. This is a very good idea. title."

As a journalist, she has a strong sensitivity in publicity. She thinks what Lu Hao just said is very effective as a publicity title.

"Yes, the sentence just now is very suitable as a title." Lu Hao nodded, "How can the market become alive so that it does not remain the same? Competition!"

"Competition can make people see the benefits, let people see that efforts will be rewarded, and let people see that a good idea and a good product can be rewarded. The same is true in other aspects. In publicity In terms of thinking, adding the factor of comparison will make this product popular among many people. It seems that if you don't buy a bottle for your children to drink, you will become a sinner. The reason why your children will not grow taller in the future is because of this. I can’t bear to give it up. With this kind of publicity strategy, ad calcium milk will definitely become a product that is highly sought after by parents.”

Competition is actually about comparison!

And promotional products can also be compared!

Not only are there reporters and dealer friends who are familiar with me, but there are also other reporters, manufacturers, and dealers.

Lu Hao also emphasized, "But as people and businesses, we must have a conscience. We must not make false propaganda, but we must be real. We must not make the product a myth. Just say what effect the product has. Don't exaggerate the effect. There is 1% nutritional content in it, so just write 1% of the nutritional content, and just promote 1% of the nutritional content. Just write what effect this nutritional content can have, and don’t write other miscellaneous things.”

"In terms of nutritional content, ad calcium milk also pursues truthfulness. It is clearly posted on the packaging and can be seen."

With that said, Lu Hao took out a piece of paper from his pocket and handed it to Hu Feng, "Sister Hu, I have to trouble you to publish this article in the newspaper. It would be better if it could be broadcast on the TV station. .”

At the exhibition, the strategy of binding one's own products to national brands has been successful. Subsequent reports will definitely mention this, and the follow-up promotion of ad calcium milk can also be followed up.

The content Lu Hao wrote on this piece of paper was about the promotion and reporting of ad calcium milk, and he still left it to Hu Feng, who was most familiar with him, to do the promotion and reporting work in this area.

Hu Feng took the paper, unfolded it slightly, and saw the content on it.

The title is very eye-catching, and it is exactly what Lu Hao said just now: Don’t let your children lose at the starting line.

Looking at the content again, Hu Feng just glanced at it briefly and felt that the content was very attractive. The content was explained in the form of a story. It was about an old couple who raised a son. Although they were not married yet at 30, because when they were young, The family is poor and the living conditions are not good. As a result, the child does not grow taller. As a result, he misses many opportunities. He could have joined the army, but because he was not tall enough, he lost this opportunity. He could have met a good girl, but he was satisfied with everything else. I was rejected because of my height.