1987: Sleepless Tonight

"Ad calcium milk originally follows a mid-to-high-end route, and the strategy is to first capture the appetite of children and win their satisfaction and recognition, and then the parents will recognize the nutritional content of ad calcium milk and its ability to promote children's growth. The children agree with their growth and development and are willing to pay for it. In the end, everyone is happy. The children are satisfied, the parents are satisfied, the dealers are satisfied, and the manufacturers are also satisfied." Lu Hao looked at Huang Minghua, "AD calcium milk is priced so high, and the product positioning is different from soda. The main thing is It’s for children, using it as nutritious and valuable as a gimmick.”

"You can taste it in terms of taste, but in terms of nutritional value, it's hard to see the effect in a short time, so consumers will have doubts when buying it. Is ad calcium milk really as powerful as advertised? In order to let more people Consumers believe that this is a fact. If they believe that vitamin A, vitamin D, and calcium can indeed promote children’s physical development and improve memory, they must let people in government agencies, public institutions, state-owned units, and other social organizations The upper class people, those with the right to speak, buy more ad calcium milk."

Personnel in government agencies, public institutions, and state-owned units are authorities in the eyes of other people and citizens. The products these people are willing to buy must be good and trustworthy.

"So when conducting promotions, we can focus on the personnel of these units in the early stage. As long as they recognize ad calcium milk, other people's doubts about ad calcium milk will naturally be dispelled and they will follow them. Pursuing ad calcium milk." Lu Hao explained the strategy to Huang Minghua and others.

The exhibition ended at 5:00 pm. Finally, we briefly summarized the basic situation of the product ordering volume of each beverage manufacturer. The Second Beverage Factory relied on the advantage of cooperating with Coca-Cola, and the price of the second factory’s soda was relatively low. Due to the relatively low price of milk, there are many dealers who order soda from the second factory. As for Lu Hao, because the retail price of ad calcium milk is set relatively high, there are many dealers who originally cooperated with him. In addition, Su Jin Several girls came over to help with the promotion, and the final volume of orders was also large.

Occupying the position of eldest brother and second brother.

Most of the transactions at Wanjia Beverage Factory are new products, Wanjia ad calcium milk, not Wanjia soda.

The order quantity was slightly lower than that of the second factory soda, but in the end Lu Hao actually achieved his goal and took advantage of the exhibition to promote the new product AD Calcium Milk.

Support college students to work part-time, national brand, a new product that can promote children's physical development.

These important labels, Lu Hao used this exhibition to successfully promote some labels.

In the evening, Lu Hao, Su Min, Su Jin, and Ni Ni were eating at home and watching TV.

What happened at the exhibition is already being broadcast on the news.

Six girls, Su Jin, Xie Sha, and Duan Fang also appeared on the TV screen.

"Auntie, auntie is inside the TV!" Nini pointed at the TV and shouted.

It actually appeared on TV.

Su Jin looked at the picture of herself on the TV, surprised and a little shy, "I have an acne on my face, and it was also photographed. It's so embarrassing."

Girls are always very concerned about their appearance, and they still appear on TV news, with the red acne on their faces very obvious.

"Having acne means that the body is full of vitality and is very young. When acne stops appearing on the face, it means that the person is old and unsightly," said Lu Hao.

"Brother-in-law, you always have a different way of comforting people." Su Jin rolled her eyes at him, "If I had known that it would be so easy to be on TV, I should have dressed up carefully. I shouldn't have listened to you. I should have put on a little makeup. , cover the acne on your face.”

"Youth is your best decoration, and college students are your most beautiful cosmetics. It's inappropriate to put other messy things on your face." Lu Hao said, "There are still relatively few part-time jobs for college students, and there are only 6 women at a time. College students are together in a private company. This is a great gimmick. In addition, what you said at the exhibition is of great reporting significance, as long as it is conducive to publicity and the news itself is If it can cause controversy, it will definitely be reported. This is only a TV station in Jiangcheng. Maybe it will be broadcast to other TV stations in a day or two. People all over the country know you."

"And maybe many schools will regard you as role models and encourage college students in their own schools to use their spare time to do part-time jobs."

There are many college students doing internships in factories, but very few use part-time jobs in their spare time.

Nowadays, there is a term called internship. As early as the 50s, the state stipulated the system of internship and probation period in the form of administrative regulations.

If you pass the internship during the internship, you will become a full-time employee. If you fail to pass the internship, your full-time job will be postponed. If you still fail, you can still be assigned a job, but the salary will be reduced.

There are internship periods, but the proportion of people who work part-time through work-study programs is relatively small. This is not because of the good conditions at home for college students, but because there are very few part-time jobs.

Many college students' families are actually very poor, and life in college is very difficult. If there is an opportunity for a part-time job, they will definitely do it.

As a private company, Wanjia Beverage Factory took the initiative to provide part-time opportunities to six college students, and when interviewed by reporters, the reasons were very sufficient.

When it comes to social issues, the news media will focus on reporting them. This social phenomenon is so representative that the city leaders will even let TV stations and newspapers take the initiative to report on it, and they will also ask some experts to analyze it. Wave the flag and shout to guide values.

"There are indeed many students in our school who have very poor families. In order to pay the registration fee, they borrowed money everywhere in the village and sold all the chickens and ducks they raised at home to barely make up for the tuition." Su Jin said, "In the past few years, the university did not ask for money. Tuition fees are suddenly required now, and I don’t know if we will return to the previous policy in the future, where college is free and you don’t have to pay for it.”

"No, the cost of university will only get higher and higher." Lu Hao said, "Education funds are becoming increasingly tight, including school expansion, faculty and staff salary expenses, R&D funds, equipment funds, etc., and there are other things. Some teaching fees require money. Because education funds are tight, money is even diverted from other places to fill this hole. If the state continues to pay for it, the country will definitely not be able to afford this cost, and the hole will only get bigger. The bigger.”

"So, this cost must be spread to every student."