1987: Sleepless Tonight

Lu Hao looked at his father-in-law Su Xingmin and continued to explain, "The exhibition should not only have banners and posters, but also records of Wanjia Beverage Factory's past glorious moments. They should be brought to the exhibition and posted on them. Around the booth, for others attending the show to see.”

"For example, Wanjia Beverage Factory was the first to launch an event with prizes for opening the lid. Of course, although the names were different, it was called Hongyuan Beverage Factory before and is now called Wanjia Beverage Factory. However, the workers have not changed, and the factory location has not changed. Wanjia Beverage Factory has a different name. Wanjia Beverage Factory can be regarded as inheriting the legacy of Hongyuan Beverage Factory, and the glorious historical moments will naturally be inherited. It can be regarded as a family, and this title must be placed on the head of Wanjia Beverage Factory."

"Together with the picture of the bottle cap being opened and the award printed on the bottle cap, it is placed at the exhibition. There is also a picture of Wanjia Beverage Factory giving out bonuses and benefits to everyone. I have taken a lot of them before, so it can be Choose a few good-looking ones and post them at the exhibition when the time comes.”

"There are also scenes of dealers going to the Wanjia Beverage Factory to wholesale Wanjia soda, including photos of citizens drinking Wanjia soda, as well as various places selling Wanjia soda in canteens, street vendors, shopping malls, department stores, etc. Photos, etc., we can all get some selected photos and put them up in the exhibition.”

"Of course, there are also media reports about Wanjia Beverage Factory and Wanjia Soda, which can also be cut and pasted on the exhibition, including foreign newspapers, which have reports about Wanjia Soda and Wanjia Beverage Factory. You can stick it on."

The exhibition is to show one's strength, and what he is talking about is Wanjia Beverage Factory. The strength of Wanjia Soda is the glory of the past.

Even though the Wanjia Beverage Factory has not been in his hands for a long time, and the establishment time is not as long as the Second Beverage Factory, but if you include the predecessor Hongyuan Beverage Factory, then the history of the establishment of the Wanjia Beverage Factory is not short. The glorious deeds are not necessarily less than those of the Second Beverage Factory.

How to better promote and show oneself at exhibitions is something that many beverage manufacturers don’t know. Even the Second Beverage Factory doesn’t know how to promote themselves, and they certainly wouldn’t think of posting about the glorious deeds of the factory. come out.

But Lu Hao thought of these things and arranged for his father-in-law Su Xingmin to do these things.

So what if the exhibition is led by the Second Beverage Factory?The last one to enjoy the fruits of victory is Wanjia Beverage Factory!

Lu Hao likes to eat peaches and pick them too!

"This is simple. I have prepared a lot before. In the original living room, according to your request, a lot of reports about various promotions of Wanjia Beverage Factory were posted on the surrounding walls, in order to let the Wanjia Beverage Factory Distributors, reporters and media, including leaders, can see the achievements of Wanjia Beverage Factory. Now we can hold an exhibition and move some photos, news reports and other related content there." Su Xingmin said.

Regarding the achievements and results of Wanjia Beverage Factory, they were prepared beforehand and placed in the living room, filling the walls. They were very complete and could come in handy right now.

Lu Hao nodded, "A company must not only sell well, but also have a good foundation. It must become an ancient company full of long and glorious history. Only in this way can a company be able to gather a foundation full of connotation. Only then can it be made thicker.”

"This is the corporate culture of a company. If we want Wanjia Beverage Factory to become a nationally and even globally famous company, we must start doing things in this area. It is not just about producing good products and being popular with the market. Welcome products, and at the same time we must also pay attention to cultivating the corporate culture of our products.”

"This exhibition is an opportunity and a starting point to cultivate product corporate culture. In the future, the construction of corporate culture must also be strengthened, and a new department must be established."

Lu Hao decided to set up a new department within Wanjia Beverage Factory.

He knows the importance of corporate culture very well. To put it nicely, corporate culture is to enhance the cultural heritage of a company. In fact, to put it bluntly, it is to add value to the company’s products and assign the value of the brand to the products. Let something that was originally worth only 5 yuan increase to 50 yuan or even 500 yuan because of the added value!

Many luxury goods companies increase the added value of their products in this way. For example, many jewelers, brand-name bags, and brand-name clothing companies attach great importance to promoting their brand culture.

It not only promotes the workmanship of the product, but also packages the company.

This product is so expensive because the workmanship is very good, the materials are very sophisticated, the production process is very cumbersome and very delicate, and it is also because this is a brand with a very long heritage.

Make people willing to dig into their pockets!

Now, Lu Hao is going to start packaging for Wanjia Beverage Factory.

"Boss, I've finished the painting."

"I finished drawing too."

"Mine is finished too."

At this time, the three people who had just come in finished the paintings in their hands.

Lu Hao nodded, took the newspaper handed over by the three people and looked at it. The conference room they were asked to draw was indeed very good. The three of them had some art skills, but this art skills were just a wild road. They were not from a professional background. At a glance You can tell.

But even Yeluzi is enough for the present. Originally, Lu Hao did not intend for them to win various awards through painting, but to use it to promote corporate culture, draw posters and the like.

For such a job, Ye Luzi may actually be more suitable than someone with a professional background, because Ye Luzi is often more in line with the general public's aesthetics, while the aesthetics of a professional background may be different from the general public's aesthetics.

"It can be seen that the three of you have some foundation. Starting today, the three of you will be transferred from your original positions." Lu Hao said directly, "Wanjia Beverage Factory is going to set up a new department, the publicity department, and the three of you will be Work in the propaganda department.”

Publicity department?

!!!

The three of them looked at each other, surprised, and all turned their attention to Lu Hao. They thought they were just here to help draw posters, which was not a difficult task, but they did not expect that they would be assigned to a new department, which was just established today. .

"Boss, our painting is just a hobby. We have no formal training. If we just paint posters for the factory, we can just take the time to paint them. There is no need to set up a separate department, right?"

"Yes, boss, if you want us to do other things, just tell us. As long as it can make the beverage factory better, it doesn't matter if we work overtime and work harder."

"I'm used to doing my previous job, but I can't adapt to changing jobs."

Several people thought that this job was for idle workers, a marginal position in the factory, and some did not want to change.