1987: Sleepless Tonight

After experiencing poor management of the beverage factory and facing the risk of bankruptcy, the factory could not pay wages. In the end, the beverage factory was able to come back to life thanks to Lu Hao.

As a result, I originally thought that Lu Hao would take over the beverage factory, but I didn't expect that Cheng Yaojin showed up halfway. The beverage factory forced Lu Hao to leave and started selling health care products on his own. At the beginning, the business was not bad, but when he was thinking that the beverage factory would At the height of its success, when it was a blockbuster, something unexpected happened to its product, and it was criticized by many people. The product that was originally in high demand was no longer in demand, and the factory also owed a lot of debt.

He was given hope, and then it was extinguished. Then he was given hope again, but it was extinguished by another scoop of water. Fortunately, Lu Hao took over the beverage factory.

Nowadays, the business of the beverage factory is not bad.

This makes all the employees in the factory cherish their current jobs and their positions very much. They don’t want to be reduced to marginal positions. Then if Wanjia Beverage Factory experiences any changes in the future, there will definitely be no one who is fired first. Such an important position, but not such an important employee.

This is what the three people are worried about, and it is also what makes the three people reluctant to work in the newly opened department.

When the publicity department heard about it, they felt like they were just doing odd jobs and had nothing real to do.

Lu Hao looked at the three of them and asked, "No matter what, the publicity department sits in an office. The department that deals with text is much easier than the work on the production line. Normally, if you have nothing to do, you can just sit in the office, drink tea, and watch. Newspaper, why are you three unwilling to do this easy job? Are you worried that the salary and benefits will be reduced? Don’t worry, the salary and benefits, including the benefits during the holidays, are definitely not as good as those in your previous positions. It will be less.”

He thought that the three of them were worried that their wages and benefits would be reduced after changing jobs, so they found reasons to refuse and were unwilling to work in the new department.

No matter how you look at it, working in the publicity department is easier than working on the production line.

"We are not worried about wages and benefits." One of the older ones was silent for a while and then said hesitantly, "We are worried about other aspects."

"Other aspects, what do you mean specifically? Are you worried that you are not qualified for the work of this department? You can also rest assured on this point. I will definitely provide guidance on the specific work content. Don't worry about not being competent. It's all It is a very simple job, and it is a new job. No matter who you are at the beginning, you will definitely not be skilled at it. But as you do it for a long time and gain experience, you will definitely become more and more skilled and competent. "Lu Hao said.

At present, most of the publicity departments in the country are government agencies. They paint slogans on walls and telephone poles to do some publicity work for national policies.

With a strong political slant.

Most units, especially private units, do not have a publicity department, and their understanding of advertising, promotion of company products, and corporate brand awareness is still at a very superficial level.

Lu Hao plans to turn Wanjia Beverage Factory into an international beverage factory and make the products under the name of Wanjia Beverage Factory into products that are popular around the world.

To achieve this goal, we must work hard on publicity.

You can't just wait until then to set up a publicity department. You have to start setting up a publicity department now and start doing some publicity work.

This also slowly cultivates talents.

"They probably think that the Propaganda Department is a department that does nothing and is not important. They are worried that if they are transferred to the Propaganda Department, their skills will be rusty. If something happens, the work may be unstable, and if they go to other places, they will not be able to do anything. No one will want it." At this time, Su Xingmin spoke.

He has been dealing with these employees for a long time and communicates with them on daily basis, so he understands their thoughts better.

Lu Hao looked at the three of them, "Is that so?"

"Yes, having a skill makes people feel more at ease."

"What the propaganda department does are all impractical things. If we really want to publicize, we can just advertise on TV or in newspapers. If we just ask us to draw some paintings and make some posters, this is too simple. This is not a craft.”

"Yes, Boss Lu, for publicity work, don't you just go directly to TV stations and newspapers and let them help with reporting? Why should you set up a separate department yourself?"

Not only the three of them, but other people also didn't understand.

When the three of them heard what they said, they all nodded with expressions of deep approval.

Lu Hao was a little surprised when he saw this situation, but then he suddenly realized that he still had some preconceptions. Because of his previous life experience, he understood the role of publicity very clearly. Many companies relied on superb marketing. Means to make your own products sell well.

Charity marketing, patriotic marketing, high-tech marketing, high-grade marketing, low-price marketing, hunger marketing, iron and steel marketing, etc., can bring a company that was on the verge of bankruptcy back to life, and can also make a brand that is stuck in a bottleneck rise to new heights. What's more, It can make a poor boy buy a villa and a luxury car immediately.

This is brand product marketing, as well as personality marketing, which can allow a star or an artist to gain more attention and be sought after by fans, thereby getting higher pay, filming more film and television dramas, and participating in More variety show collaborations.

The publicity position is a very important one.

However, people at the moment do not have a clear understanding of this point, so they think this is a sinecure, and they are worried that their future will not be guaranteed after joining.

"Are you worried that this department is just a fool?" Lu Hao laughed, "Having worked with me for so long, don't you have an idea of ​​what kind of person I am?"

"I'm just a person who can't afford to do things early without any benefit. How can I stick to things that have no benefits and can't see results?"

Lu Hao's words were meant to expose his shortcomings and attract evil, but no one thought his words were wrong. On the contrary, they felt that he was sincere and they could rest assured following such a leader.

The stronger your leadership skills, the more benefits you will get and the more stable your job will be. The actual situation is also the same. Originally, when you worked for the boss of a state-owned unit, your benefits were not guaranteed, your salary was even in arrears, and you had almost no benefits. But after you followed Lu Hao , everything improved.

These are also visible to everyone, so no one thinks that Lu Hao's greed for profits is a bad thing. As a boss, the more benefits he gets, the dregs exposed from between his teeth can also feed and drink the employees below. foot.

Lu Hao is not a boss who is reluctant to give benefits to his subordinates.