1987: Sleepless Tonight

Lu Hao looked at Yu Shiqi again, "When ad calcium milk is released, it will definitely be popular in the market. Reporters will interview you. As a developer of ad calcium milk, you will also be the focus of interviews by reporters. I hope you will be interviewed by that time." You can cooperate with reporters in conducting interviews."

"The main questions they ask must be about the ingredients of AD calcium milk, nutritional value, research and development process, reasons for research and development, etc. You can prepare in advance and think about how to answer."

Interviews are definitely a series, and so is publicity.

The emergence of ad calcium milk will definitely be a disruptive product in the beverage industry, and its impact will be very large. Reporters will definitely come to interview it.

Even if no reporters come to interview, Lu Hao will invite reporters to come for interviews!

Therefore, Lu Hao asked Yu Shiqi to prepare in advance.

"Boss Lu, what should I say?" Yu Shiqi asked.

He asked a very high level question, and did not say that he was going to make false propaganda or exaggerate, because he had been a doctor after all, and if he made false propaganda, his conscience would not be able to bear it, but he also knew that now he was working with Lu Hao, and Lu Hao was treating him He also attaches great importance to him. Lu Hao is the boss, and he has to listen to the boss's instructions.

He couldn't decide what he should do, so he asked Lu Hao directly to see what Lu Hao meant.

Throw the question to Lu Hao.

Even if he really wanted to make false and exaggerated propaganda, it was Lu Hao's request and he was forced to do so, so he felt a little better.

"Just tell the truth. Ad Calcium Milk is a drink, not a health product. It has no effect of resurrecting the dead or making children grow several centimeters immediately after drinking it. We cannot unscrupulously promote such effects. , This is deceiving consumers, and it is also a very bad conscience thing." Lu Hao said, "Be a human being first, and then be a business. Previously, when Wanjia Beverage Factory was not in my hands and was still called Hongyuan Beverage Factory, they Making false publicity resulted in a good beverage factory getting a bad reputation, and in the end it had to be sold."

"We can't do this kind of thing. To make money, we should make it cleanly."

Of course, Lu Hao understood the meaning of Yu Shiqi's words, but he did not let Yu Shiqi exaggerate for propaganda, he only wanted to tell the truth.

Even if there are some shortcomings of ad calcium milk, it doesn't matter much, because ad calcium milk will definitely become a product that makes Jiangcheng proud.

This time is no different than in the past, when the Internet will develop, you can post online, write down what is happening around you, write down your own evaluation of a certain product, or your evaluation of something.

But it’s not possible now. More than 60% of people get information through the news media, through TV, through newspapers, and more than 30% of people get information through friends, relatives, etc. Get information, and the way these friends and relatives get information is through television, newspapers, and radio.

When journalists release news, they will go through various reviews. News that does not meet the requirements, is unfriendly, and is not conducive to unity will definitely not be released. With the current status of Wanjia Beverage Factory, coupled with his own position in the city, Due to good popularity and relatively friendly relations with various news media units, no TV station will publish news that is unfavorable to ad calcium milk, and no newspaper will say that ad calcium milk is not good.

In other words, even if Yu Shiqi takes the initiative to say that ad calcium milk is not good, but eventually appears on TV stations or in newspapers, there will be no mention of ad calcium milk, but will Pick something nice to say and report the information that is beneficial to ad calcium milk.

But Lu Hao did not explain the details to Yu Shiqi. He just let Yu Shiqi say what he wanted to say. To be honest, there was no need to consider other aspects.

"I understand." Yu Shiqi felt a lot more relaxed after receiving Lu Hao's answer.

In his heart, he still didn't want to go against his conscience and say exaggerated words, but he also knew that the ad calcium milk matter was very important to Lu Hao, and Lu Hao also respected him very much. He was indeed a good boss, but he didn't want to Putting Lu Hao in a difficult situation, he didn't expect that Lu Hao would eventually let him tell the truth.

This actually made him feel a lot less burdened.

It is indeed very good to follow such a boss. Not only can you make money, but you don't have to violate your conscience and you can have lofty ideals.

After communicating with Huang Minghua and Yu Shiqi, Lu Hao looked at his father-in-law Su Xingmin, "Posters must also be made, and they must be posted around the booth. In addition, they must be posted outside the Qingchuan Hotel. Factory There are so many people here, are there any experts in this field who can do this?"

Most of the posters nowadays are not printed, but drawn by someone. Just like movie posters, most of them are drawn by someone.

The word "poster" originated from Shanghai City. In Shanghai City, citizens called professional theatrical performances "Hai" and "Xiahai" for performances in this industry. Posters posted to promote such performances were called "Hai". for posters.

There are so many people in a beverage factory, and even if no one in the factory knows this unique skill, there are always people they know who can do a good job in this area.

It doesn't need to be very detailed, as long as you can draw a rough outline.

What is important is freshness, eye-catching, and uniqueness. At the exhibition, other manufacturers certainly did not have this awareness, including the Second Beverage Factory. Wanjia Beverage Factory prepared a poster, which is Scorpion's Baba, the only one.

"Isn't drawing posters similar to painting? There are people in the factory who can draw. You have to tell them clearly what you want to draw, and then let them draw it according to your requirements. One night is definitely enough. "Su Xingmin said.

There are indeed people in the factory who know how to paint.

"As long as you know how to draw, posters can basically be completed. No problem. You can go and call over people who have expertise in this area." Lu Hao nodded.

Su Xingmin went out and called out to employees who were specialized in this area.

Lu Hao went on to talk about more detailed arrangements.

More than ten minutes later, Su Xingmin led three people to the conference room.

Two lesbians and one gay man.

Lu Hao looked at the three of them, "You three can draw, how are your technical skills?"

He directly took a few pieces of scrap newspapers and handed them to the three of them. Then he took three more pens and handed them to the hands of the three of them. "Draw the layout of this conference room. It doesn't need to be so detailed. Just draw it roughly." Take a look at your skills and tell me after you finish the painting."

The three people took old newspapers and pens, sat down in the empty seats, and painted according to Lu Hao's requirements.