1987: Sleepless Tonight

"That's a coincidence. This is the critical time." Su Xingmin said.

As my son-in-law, he always has a way and a trump card in times of crisis, which makes people feel very stable.

"Brother Hao always makes plans before taking action. He will make preparations and will not be caught off guard." Huang Minghua said, "With Brother Hao's leadership, we are not afraid of competition. Let alone the second beverage factory, we don't have to be afraid of foreign investment."

"This exhibition, the Second Beverage Factory thought it was an opportunity for them to make a comeback, but Boss Lu is the one who can benefit from the exhibition, and he is the master hiding in the dark." Liang Zhenhai said.

Regarding the ad calcium milk, he only learned about it recently. Combined with the fact that the second beverage factory cooperated with foreign capital at the Shanghai Exhibition, although Lu Hao denied that it was for the second beverage factory to cooperate with foreign capital, he developed ad calcium. milk, but no matter how he looked at it, he felt that Lu Hao had been on guard against this problem earlier, so he developed ad calcium milk and was ready to reveal it at this time.

Looking at it this way, Lu Hao's plan is really far-reaching.

Although he is so young, he is very cunning.

"Don't praise me either. This is for my own consideration. From the very beginning of business and the acquisition of Wanjia Beverage Factory, I never only planned to earn tens of thousands of yuan, or a few hundred thousand yuan, which is too little. Yes, the goal is too low. Now that we have won the Wanjia Beverage Factory, we must of course make it bigger and more profitable. Not only must it be profitable, but it must also be able to continue to grow. profit." Lu Hao said.

"In my opinion, the purpose of life is not just to make money, but also to have a higher pursuit, which is to realize self-worth and make life more meaningful."

Lu Hao started the political class again to raise everyone's ideological level. "Some people make money to support their families. Being able to get a salary through work and buy firewood, rice, oil, salt, sauce, vinegar and tea is the most basic need."

"There are also people who, after meeting these most basic needs, hope to have extra money to buy some electrical appliances for their homes and change to a more spacious house."

"Then if the richer people have enough food, drink, clothing, housing, and living environment, will they have no desires? I can't see that in addition to material desires, there will also be ideological desires. Thinking that I can Make some achievements, become famous in a certain industry, and make your name famous in this industry."

"For example, in my current situation, there is definitely no problem with basic material needs, and there is no problem with higher things, but my motivation is still very sufficient. That's because the businesses under my name are placed in Jiangcheng. Even though it’s pretty good, it’s not enough when it comes to the province, the country, and the world.”

"I want the products and companies under my name to be famous in the province, the country, and even the world. We cannot let foreigners occupy the top positions in various industries, and our own products cannot occupy the top positions in the world. Location? That doesn’t make sense.”

This is his ambition.

But now, he wants to spread this ambition and let it spread!

Among his subordinates and cooperators, he is growing like a weed!

He looked at Yu Shiqi and said, "At that time, when people mention when the domestic beverage industry started to change, they will definitely mention ad calcium milk. When they mention ad calcium milk, their name Yu Shi will be mentioned. Your name will appear on TV news, in newspapers, in cash registers, and probably even in business textbooks, along with ad calcium milk and the rise of Wanjia Beverage Factory. It will enter the classroom and be read aloud, remembered and worshiped by thousands of students."

"Furthermore, when talking about why Wanjia Beverage Factory was able to defeat the Second Beverage Factory and why it was able to compete head-on with foreign capital, in addition to the new product ad calcium milk, channels may also be mentioned. Wanjia Beverage Factory is now in Jiangcheng. The sales channels are very three-dimensional. There are not only state-owned shopping malls and department stores, but also municipal supply and marketing cooperatives and grain bureaus. There are also state-owned factories and various enterprises and institutions. In addition to these, there are also private ones. Grocery stores, canteens, and peddlers, including coal bosses from other provinces, and various businesses under my name, etc.”

"These will also be written into the textbooks with the rise of Wanjia Beverage Factory, as Wanjia Beverage Factory becomes the pride of Jiangcheng, the pride of Hubei Province, the pride of the country, and the pride of all Asia. The name will be written along with it.”

"At that time, it may not only be mentioned in Chinese textbooks, but it may also be translated into various languages ​​​​and known by people of various countries and ethnic groups."

Lu Hao set a lofty goal for everyone, which is spiritual value.

Materials must be provided, but spiritual value must also be given!

If you only have material but no spiritual value, then people will be like walking zombies. If you only have spiritual value and no sufficient material foundation, it will not last long. The longer time goes by, everyone will know that what you are saying is empty talk and clichés. .

After setting a long-term spiritual goal for everyone, Lu Hao began to assign tasks, "At this exhibition, our main thing is to promote our new products."

"Banners, leaflets, Huang Minghua, please do this. Before the exhibition opens tomorrow morning, all the banners must be hung on the Qingchuan Hotel. The leaflets are not in a hurry. We can wait until the exhibition." After it is over, it will not be too late to distribute it slowly. It is mainly used as an auxiliary role to assist major dealers to help promote our new products. And the subsequent publicity methods will definitely not only post leaflets, but also on TV stations. Publicize in newspapers, including dealers, and say hello to them. When wholesale new products to downstream retailers, we must let downstream retailers highlight all the advantages of our products, whether they are Use wooden boards, cardboard, hang it at the door of the store, or other methods, and be sure to write down the advantages of the product."

At the exhibition, ad calcium milk will be revealed as a trump card. After that, advertising will definitely be done, and there is no need to hide it anymore. You can contact major TV stations and major newspapers to start follow-up publicity work.

"No problem, Brother Hao, leave these to me and I will definitely do it beautifully." Huang Minghua said.

Regarding product promotion, Huang Minghua is now very familiar with it. It is related to his own interests, and he will be very careful in doing this.