1987: Sleepless Tonight

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The three people in the car didn't quite understand why Lu Hao was so confident and could make such a bold prediction.

The addition of foreign capital will obviously increase the strength of the Second Beverage Factory, but why will it expose the weaknesses of the Second Beverage Factory?

"Brother Hao, what do you mean by this?" Huang Minghua asked.

"I also want to hear Boss Lu's thoughts on why he made such a judgment." Liang Zhenhai also nodded.

Originally, Lu Hao called him and asked him to come to the exhibition. After telling him the basic situation on the phone, he thought that Lu Hao just asked him to come over to support the scene, but it seems that it is not just as simple as supporting the scene. .

There may be a bloody storm at the exhibition!

"There is no free lunch in the world. When foreign investors cooperate with the Second Beverage Factory, they naturally want to make money. How to make money? It is impossible to help the Second Beverage Factory operate their own products. How can foreigners do such a thing? The Second Beverage Factory Even the citizens of Jiangcheng don't buy the soda now, and it has become a relatively low-level product. Drinking the soda from the No. [-] Beverage Factory used to be a prestige, but now it has no face because it is not worth the price. "Lu Hao said.

"When the Second Beverage Factory was competing with us, they had already reduced the price and ruined the image of the product. Foreign investors must know about this, so it is even more impossible to waste their money and help the Second Beverage Factory. The factory produces No. [-] soda and expands the sales channels of No. [-] soda. They must only use the sales channels of No. [-] Beverage Factory and get various preferential conditions to sell their own products, which is Coca-Cola."

Lu Hao said, "Of course, in the early stage, they may not be so obvious, but they will still help the Second Beverage Factory with various upgrades, such as technology upgrades, equipment upgrades, and management upgrades. Establish good relationships with dealers through various sales channels, and then start launching our products later.”

"Cooperating with foreign capital is like seeking skin from a tiger. If you don't have a strong foundation and level, you are like a sheep entering a tiger's mouth. Only by being strong can you get benefits from foreign capital and profit from it."

"This is one aspect, and another aspect is that the Second Beverage Factory chose to cooperate with foreign capital, and they lost their sense of honor. They were no longer a pure national brand, but a joint venture unit. Although the joint venture unit is very enviable, generally Generally speaking, the wages in state-owned units are lower than those in private units, and the wages in private units are not as good as those in joint venture units, and those in joint venture units are not as good as those in purely foreign-funded units. The various systems and benefits of joint venture units are based on foreign-funded units. The requirements are more humane than those in China.”

"However, the reputation improvement of cooperation with foreign capital is only for the new factory and its employees. If there is an injection of foreign capital and it becomes a joint venture, it is indeed very good. However, as an old factory, it has been operating for several years. For ten years, its products have been used by citizens to cool down and cool down, and they are the pride of the citizens."

"What I am proud of is that this is an authentic local brand. It is a factory built by our own people and produces products. But now, they have chosen to cooperate with foreign investors. This is unacceptable emotionally for the citizens. It’s akin to betrayal.”

Chinese people have very strong national feelings. While they envy the products and lives of foreigners, although they always criticize and look down upon our own products, they also have very deep feelings.

Especially for a product that accompanied him through his childhood and dozens of scorching summers, his relationship became even deeper. But now, this product has turned to cooperate with foreign investors.

In the eyes of Li Changhe, including some leaders of the Second Beverage Factory, and even the leaders in charge, being able to seek foreign investment cooperation is a very great thing for the Second Beverage Factory, and it will definitely enable the Second Beverage Factory to make progress again. , and will use the name of foreign capital to establish a good image in the minds of the people, and then increase sales.

But in fact it is not the case.

A brand full of national sentiments that cooperates with foreign capital will only chill and alienate the public.

"What Boss Lu said does make sense. If an old brand suddenly cooperates with others, it is indeed like betrayal." Liang Zhenhai nodded, agreeing with Lu Hao's words.

“Doing business is not just about making products and promoting them, but you also need to understand the psychology of customers and take into account their emotions. Many times a product sells well not because of how good the product is, but because Customers recognize it from the bottom of their hearts, so it sells well," said Lu Hao.

After chatting for a day, the car arrived at Qingchuan Hotel.

There are already arrangements outside the hotel.

There were banners with various slogans written on them.

"Warmly celebrate the launch of the beverage industry exhibition."

"158 beverage manufacturers gathered together to bring refreshment to Jiangcheng citizens."

"Congratulations to Beverage Factory No. [-] for reaching cooperation with Coca-Cola."

"Congratulations to the Second Beverage Factory for officially signing a contract with foreign investment."

and many more.

There are quite a few banners.

"The Second Beverage Factory is too weird. This banner is all related to the Second Beverage Factory. There is no promotion from other beverage manufacturers. Isn't this the opportunity of this exhibition to deliberately promote itself? There are so many manufacturers, and he is the only one. He didn't even mention it, just his own achievements." Seeing these banners, Huang Minghua couldn't help but turned to Lu Hao and said, "Brother Hao, anyway, the exhibition hasn't started yet, and it won't officially start until tomorrow. Let's go and get some banners. There is no reason why Beverage Factory No. [-] can hang banners, but we can’t. This exhibition is not run by his family."

This exhibition is actually a very important publicity opportunity. It was held at Qingchuan Hotel, and there were a lot of people participating, both manufacturers and dealers.

Moreover, the personnel structure is not so single and very three-dimensional. In addition to local dealers, there are also people from other places, even foreigners, and personnel from government agencies.

Huang Minghua did not want to lose the opportunity for publicity.

"Your proposal is very good. We must hang a banner." Lu Hao nodded, "Write 'Congratulations to Wanjia Beverage Factory on the new product launch' and 'Wanjia ad calcium milk, rich in vitamins A and D, promotes bone development' , 'Wanjia Beverage Factory, Jiangcheng people's own beverage factory', 'Wanjia ad calcium milk, promotes bone development and enhances memory'."

"In addition, please hurry up and print some leaflets, mainly to promote our new products. At the same time, each leaflet can be used as 1 cent, and each person can only use 1 leaflet. No change will be given."