1987: Sleepless Tonight
Chapter 1278 Quite fair
If it is placed a few decades later, when everyone's living standards are very high and materials are basically guaranteed, ad calcium milk can actually be placed among unhealthy drinks and is not suitable for long-term drinking.
But at this moment, most parents still focus on whether their children can eat enough and be clothed warmly, rather than on health.
Because basic material conditions are not guaranteed, and food is not guaranteed, how can we talk about health?
At this time, ad calcium milk can definitely be called a good drink for children's growth. Even urban families with a little more money can't guarantee to drink ad calcium milk every day. .
It's definitely okay to drink once in a while.
Furthermore, Lu Hao did not expand the publicity, but only talked about the advantages and advantages of ad calcium milk.
The AD calcium milk he gave Yu Shiqi to follow did contain several nutrients, the two most obvious nutrients being vitamin A and vitamin D.
These two ingredients are already reflected in the name of the product, and these two nutrients can promote the absorption of calcium and are indeed effective in the growth and development of children's bones.
In addition, it also contains calcium, which can help the development of children's bones.
Compared with soda, ad calcium milk is definitely a better, healthier and more nutritious drink.
"Okay, I'll find someone to make the banner right away, and I'll have it hung outside the Qingchuan Hotel in the afternoon. Such a good publicity opportunity cannot be exclusive to the Second Beverage Factory." Huang Minghua is going to find someone to make the banner right away. .
Lu Hao stopped him, "Don't worry, you don't have to hang up the banner in the afternoon. Wait until tomorrow morning. Come over earlier and hang it up again. And when you hang up the banner, you must say hello to Qingchuan Hotel. After all, it is hanging up." Outside Qingchuan Hotel, you have to get permission from Qingchuan Hotel."
"There is no need to rush to print the flyers. Just print them out tomorrow and send them out. There is no strict time limit."
???
"Ah?" Huang Minghua looked at Lu Hao with some confusion, "Brother Hao, why are you not in a hurry? Shouldn't we prepare these things before the exhibition? This way we can also achieve the effect at the exhibition, so as not to affect the exhibition. Order volume of Wanjia Beverage Factory products.”
"There is nothing wrong with taking advantage of exhibitions to increase the order volume of Wanjia Beverage Factory products, but increasing order volume does not necessarily have to happen at this hour and a half, or to promote our new products to the public before then. Products, the most important thing at the moment is to use this exhibition as a promotional meeting for our products, to enhance the weight of our new products in the minds of dealers, so that they are willing to purchase our products, rather than promoting them to the public. At the same time, there is another purpose , is to deal with the cooperation between the Second Beverage Factory and foreign capital, and use the promotion of new products to undermine the confidence generated by the Second Beverage Factory's investment in cooperation with foreign capital," Lu Haodao.
"For dealers to order our new products, one thing is to promote them well, but there is no need to rush this promotion, because many dealers have already cooperated with us, and the trust between them has reached a certain level. We When new products come out, communicate with them on the phone in advance and ask them to order some new products and try to sell them. There will definitely be no problem. With the distribution channels we have laid out in Jiangcheng, it is completely possible for new products to come out. All areas are covered, so there is no rush to disclose new products.”
"In addition to this consideration, another point is that we develop new products. The Second Beverage Factory does not know that we have exposed this new product as a trump card, so we cannot expose it too early. The purpose of delaying this is to confuse the Second Beverage Factory so that they have no way to deal with it before the exhibition starts."
If there were not so many sales channels and such close cooperation with various dealers, Lu Hao would definitely do publicity in advance, including on TV stations and in newspapers, promoting ad calcium milk, but the relationship between him and the dealers The relationship is already very familiar, and because of Wanjia Soda, our interests are tied together.
The key thing is that many dealers have made a lot of money with Wanjia Soda. This will allow Wanjia Beverage Factory to launch products later. As long as they say hello, these dealers will give face and support.
Therefore, there is no need to rush the release of ad calcium milk. There is no problem in promoting it after the exhibition officially starts.
"Brother Hao is right. We really have to be on guard against the Second Beverage Factory. The later they know about it, the better it will be for us. In this way, they won't be able to take any measures and nothing will happen." Huang Minghua nodded, "Then Okay, I'll have people make banners and leaflets first, but I won't be in a hurry to post them or send them out. I'll wait until early tomorrow morning to find someone to send them out, and then I'll lay them out with Qingchuan Hotel in advance. Say hello, put up the banner at Qingchuan Hotel tomorrow morning and catch the Second Beverage Factory by surprise."
Only by taking things by surprise can good results be produced.
"We will do this later. Let's go to Qingchuan Hotel together to see how the exhibition is arranged." Lu Hao said.
Several people entered Qingchuan Hotel.
There is a conference hall in Qingchuan Hotel. Because the exhibition area needs to be arranged, the area required is quite large, so we rented three large conference halls together.
At this time, everything is almost decorated.
There are newly built tables and chairs, and the scent of wood can be smelled in the air.
At this moment, there are still some people setting up in the lobby and busy with the finishing work. Most of them are people wearing work uniforms from the Second Beverage Factory, and some are staff from Qingchuan Hotel, but there are relatively few people from Qingchuan to help.
"Boss Lu, how's it going? The exhibition is arranged as you said, and it's not bad. These tables and chairs are all newly made. They cost a lot of money, and time is quite tight. We hired a lot of carpenters to work overtime to make them. It's done." Li Changhe was also there.
Seeing Lu Hao and others coming over, he took the initiative to say hello, "Did you see that? The space in the middle is specially prepared for the Second Beverage Factory and Wanjia Beverage Factory. It has the best location and the largest area. The other booths only have an area of four or five." It’s flat, but the two locations in the middle cover an area of 20 square meters.”
"Thank you, Director Li, you are quite fair in this regard." Lu Hao said.
The two locations in the middle of the conference hall are indeed the largest and the best. You can enjoy more attention in this place.
But at this moment, most parents still focus on whether their children can eat enough and be clothed warmly, rather than on health.
Because basic material conditions are not guaranteed, and food is not guaranteed, how can we talk about health?
At this time, ad calcium milk can definitely be called a good drink for children's growth. Even urban families with a little more money can't guarantee to drink ad calcium milk every day. .
It's definitely okay to drink once in a while.
Furthermore, Lu Hao did not expand the publicity, but only talked about the advantages and advantages of ad calcium milk.
The AD calcium milk he gave Yu Shiqi to follow did contain several nutrients, the two most obvious nutrients being vitamin A and vitamin D.
These two ingredients are already reflected in the name of the product, and these two nutrients can promote the absorption of calcium and are indeed effective in the growth and development of children's bones.
In addition, it also contains calcium, which can help the development of children's bones.
Compared with soda, ad calcium milk is definitely a better, healthier and more nutritious drink.
"Okay, I'll find someone to make the banner right away, and I'll have it hung outside the Qingchuan Hotel in the afternoon. Such a good publicity opportunity cannot be exclusive to the Second Beverage Factory." Huang Minghua is going to find someone to make the banner right away. .
Lu Hao stopped him, "Don't worry, you don't have to hang up the banner in the afternoon. Wait until tomorrow morning. Come over earlier and hang it up again. And when you hang up the banner, you must say hello to Qingchuan Hotel. After all, it is hanging up." Outside Qingchuan Hotel, you have to get permission from Qingchuan Hotel."
"There is no need to rush to print the flyers. Just print them out tomorrow and send them out. There is no strict time limit."
???
"Ah?" Huang Minghua looked at Lu Hao with some confusion, "Brother Hao, why are you not in a hurry? Shouldn't we prepare these things before the exhibition? This way we can also achieve the effect at the exhibition, so as not to affect the exhibition. Order volume of Wanjia Beverage Factory products.”
"There is nothing wrong with taking advantage of exhibitions to increase the order volume of Wanjia Beverage Factory products, but increasing order volume does not necessarily have to happen at this hour and a half, or to promote our new products to the public before then. Products, the most important thing at the moment is to use this exhibition as a promotional meeting for our products, to enhance the weight of our new products in the minds of dealers, so that they are willing to purchase our products, rather than promoting them to the public. At the same time, there is another purpose , is to deal with the cooperation between the Second Beverage Factory and foreign capital, and use the promotion of new products to undermine the confidence generated by the Second Beverage Factory's investment in cooperation with foreign capital," Lu Haodao.
"For dealers to order our new products, one thing is to promote them well, but there is no need to rush this promotion, because many dealers have already cooperated with us, and the trust between them has reached a certain level. We When new products come out, communicate with them on the phone in advance and ask them to order some new products and try to sell them. There will definitely be no problem. With the distribution channels we have laid out in Jiangcheng, it is completely possible for new products to come out. All areas are covered, so there is no rush to disclose new products.”
"In addition to this consideration, another point is that we develop new products. The Second Beverage Factory does not know that we have exposed this new product as a trump card, so we cannot expose it too early. The purpose of delaying this is to confuse the Second Beverage Factory so that they have no way to deal with it before the exhibition starts."
If there were not so many sales channels and such close cooperation with various dealers, Lu Hao would definitely do publicity in advance, including on TV stations and in newspapers, promoting ad calcium milk, but the relationship between him and the dealers The relationship is already very familiar, and because of Wanjia Soda, our interests are tied together.
The key thing is that many dealers have made a lot of money with Wanjia Soda. This will allow Wanjia Beverage Factory to launch products later. As long as they say hello, these dealers will give face and support.
Therefore, there is no need to rush the release of ad calcium milk. There is no problem in promoting it after the exhibition officially starts.
"Brother Hao is right. We really have to be on guard against the Second Beverage Factory. The later they know about it, the better it will be for us. In this way, they won't be able to take any measures and nothing will happen." Huang Minghua nodded, "Then Okay, I'll have people make banners and leaflets first, but I won't be in a hurry to post them or send them out. I'll wait until early tomorrow morning to find someone to send them out, and then I'll lay them out with Qingchuan Hotel in advance. Say hello, put up the banner at Qingchuan Hotel tomorrow morning and catch the Second Beverage Factory by surprise."
Only by taking things by surprise can good results be produced.
"We will do this later. Let's go to Qingchuan Hotel together to see how the exhibition is arranged." Lu Hao said.
Several people entered Qingchuan Hotel.
There is a conference hall in Qingchuan Hotel. Because the exhibition area needs to be arranged, the area required is quite large, so we rented three large conference halls together.
At this time, everything is almost decorated.
There are newly built tables and chairs, and the scent of wood can be smelled in the air.
At this moment, there are still some people setting up in the lobby and busy with the finishing work. Most of them are people wearing work uniforms from the Second Beverage Factory, and some are staff from Qingchuan Hotel, but there are relatively few people from Qingchuan to help.
"Boss Lu, how's it going? The exhibition is arranged as you said, and it's not bad. These tables and chairs are all newly made. They cost a lot of money, and time is quite tight. We hired a lot of carpenters to work overtime to make them. It's done." Li Changhe was also there.
Seeing Lu Hao and others coming over, he took the initiative to say hello, "Did you see that? The space in the middle is specially prepared for the Second Beverage Factory and Wanjia Beverage Factory. It has the best location and the largest area. The other booths only have an area of four or five." It’s flat, but the two locations in the middle cover an area of 20 square meters.”
"Thank you, Director Li, you are quite fair in this regard." Lu Hao said.
The two locations in the middle of the conference hall are indeed the largest and the best. You can enjoy more attention in this place.
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