1987: Sleepless Tonight

"In order to attract foreign investment, the city already has preferential policies for foreign businessmen to invest in and build factories. What's more, for a big brand like KFC, the preferential policies will be even higher." Wang Guosheng said, "I will go to the leaders later to transfer this I told him what happened, when will KFC come over tomorrow? Time is a bit tight."

It's rare for Wang Guosheng's tone to change, but now it has. KFC is going to settle in Jiangcheng. This news is like a shot in the arm, hitting him hard, and at the same time it's like The attack was on Jiangcheng, on the leaders of the city.

Exhilarating!

"They will come over tomorrow to formally sign the contract, which should be around noon. If time is tight, it doesn't matter if it is at night. I will just tell them." Lu Hao said, "Time is indeed a bit tight, but before that I also I didn't know that KFC would agree to cooperate. They contacted me and said they agreed to sign a contract, so I contacted you immediately. Is it inconvenient for the leader?"

"A stall as big as Jiangcheng has a lot of things to deal with. If it's inconvenient for the leader, it shouldn't be a big problem if the time is changed."

Those are some nice things to say.

He called Wang Guosheng at this time. It was indeed because KFC agreed to sign the contract, but the main reason was that Lu Hao deliberately pressed for time, fearing that other troubles would arise if he told him in advance.

"No, don't change the time. Since KFC said the contract should be signed at noon, then sign the contract at noon and change the time. If it causes displeasure over there and things go wrong, it will not be good. Wang Guosheng said quickly, "I will communicate with the leader. Usually the leader is really busy. There are many meetings to attend and host, but things are also prioritized. Compared with the cooperation with KFC, most meetings can be postponed, or It’s absence.”

He was afraid that something might go wrong in his cooperation with KFC and was unwilling to postpone it.

"Okay, let's meet at Qingchuan Hotel at noon tomorrow." Lu Hao said.

"No problem, it should be at the Qingchuan Hotel. This will also show the importance of KFC. Take your bb machine with you, don't lose it, and remember to check the battery. I may contact you at any time." Wang Guosheng reminded, "Hang up first. I have to report this matter to the leader."

The phone hangs up.

More than half an hour later, when Lu Hao was reading the newspaper, the phone next to him rang.

This time it was not Wang Guosheng who called, but Jiang Ren, the deputy director of the Municipal Commercial Committee.

As soon as the call was connected, Jiang Ren asked, "Director Wang just came to me and said that you and KFC will sign a cooperation contract tomorrow, and you plan to buy all the property rights and still operate under the KFC brand. ?”

Wang Guosheng hurriedly found him and said that he had something big to report. He thought something big had happened, but was very surprised to hear that Lu Hao was cooperating with KFC.

After confirming with Wang Guosheng again and again, he still felt uneasy, so he immediately picked up the phone to call Lu Hao and asked again in person.

The work of the Municipal Commercial Committee is not easy to do, especially recently, the task has been quite arduous.

All powers are decentralized. Enterprises belonging to the Municipal Commerce Committee are gradually decentralizing their management rights, and administrative functions and operating authority are separated. The personnel of the Municipal Commerce Committee are responsible for general guidance, assistance, and supervision, while specific enterprises are responsible for Responsible for operations.

The city has always emphasized the need to introduce foreign investment, from technology to brands, to personnel and funds, in order to invigorate the economy and enhance the competitiveness of products.

It is true that we have cooperated with some investors, but there are no well-known foreign investors. If a strong foreign brand can settle in Jiangcheng at this time and is willing to open a store in Jiangcheng, then it will be very important to attract other foreign brands to Jiangcheng. Investment can undoubtedly serve as a good demonstration.

It’s a similar principle to buying horse bones with thousands of gold.

If KFC can prosper in Jiangcheng and operate very well, other foreign investors will see this situation and believe that Jiangcheng is a place worth investing in. They will definitely put aside their worries and invest in Jiangcheng.

At present, the biggest obstacle in attracting foreign investment is actually the issue of trust.

We must convince foreign businessmen that they can make money by investing here. At the same time, we must convince foreign businessmen that there will be no changes in policy, and they will not come to invest only to be raised like pigs and killed.

The first point is easy to solve, but the latter point is more difficult. A big foreign brand needs to take the lead and set an example.

KFC is a very good foreign brand!

"Yes, KFC and I have reached a cooperation intention and will sign a formal cooperation contract tomorrow. KFC is actually more confident in our domestic market, but the confidence is not that strong. It wants to expand, but it I'm worried that if I take too big a step, something unexpected will happen, which will affect KFC's layout in China. So even last year, KFC's first branch in China had a pretty good turnover, and the feedback was very good. Until now, the business is still good. , but they did not open a second branch." Lu Hao said.

"It's because they haven't found a good way to cooperate, so I took the initiative to find them and proposed a cooperation plan that didn't start from scratch."

"That is to say, KFC is responsible for everything from store location selection and decoration to personnel training, including the purchase of raw materials, equipment, and transportation. Even after the store is opened, KFC will conduct a trial operation for a period of time, step by step. They teach how to make products, serve customers, and guide the operation of the fast food business. They will wait until the person who takes over is proficient before letting go. This can ensure the quality of KFC’s operations to a large extent and prevent the service from declining due to the transfer of the store to others. , and it can also ensure that KFC can expand, so they agreed to my cooperation plan."

He explained the cause and effect of the matter simply and thoroughly.

"It has to be you, Boss Lu. Not only are the domestic businesses doing well, but the cooperation with various units is also very pleasant. Even negotiating cooperation with foreigners can be so smooth." Jiang Ren said in amazement, "Last year, the city , also paid attention to KFC, and wanted to introduce KFC to boost Jiangcheng's foreign investment environment and give foreign businessmen confidence. However, after inquiring, I found out that many local governments and related corporate personnel have already cooperated with KFC. I have contacted them from all sides, but the results are all in vain.”