1987: Sleepless Tonight

Preferential policies such as taxation and recruitment are all real benefits.

Including negotiating with relevant units to rent or even purchase a store, this is also a real benefit and can help the business operate better.

"Everyone knows that various policies are becoming more and more open now. In the past few years, if you had a dance party in private, you might be arrested as a hooligan and shot. But now it is not that serious, and Movie theaters and ice skating rinks have also been opened, and some dance halls are even operating." Lu Hao flicked the ash from his cigarette and looked at the crowd.

"What does this mean, what does it represent, and what kind of opportunity is this for us? You should have an idea in your mind."

Opportunities are always there, some people take them and some don't.

"Brother Hao, what does this mean?" Tian Qiuliang asked.

He really didn't quite understand.

Others also looked at Lu Hao, including Wang Shun.

What Lu Hao said is true. Everyone is not blind and can see. Some bosses have even been to movie theaters, song and dance halls, sang songs, and danced.

A few years ago, I would have never dared to do this.

I know the changes, but I don’t know what they represent.

"This means that the economy, as well as ideas, will become more and more liberalized. When the economy is liberalized, it will be like water. It will no longer be a pool of stagnant water, but will flow, becoming clearer and more energetic. People will Your hands will become richer and richer." Lu Hao said.

"The people who come to our store to eat at the moment are all citizens with good family conditions. They have some spare money. They work as small leaders in the unit. In addition to their salary, they have some additional income, or they are earning good profits. If you work in a unit, you can get 70 yuan a month, not the kind of workers who are not efficient and face layoffs.”

"But the proportion of such citizens is actually not large. Moreover, as more and more people do business, the number of restaurants will definitely be more, even higher than now. At that time, the competition will be more intense. Of course, The economic situation will definitely get better and better, people will definitely have more and more money in their hands, and more and more people will be willing to eat out."

"Both the numerator and denominator will become larger, and people are becoming more and more liberal in their thinking. Eating in restaurants will become a trend. During festivals, when relatives and friends come over, or if they want to make a meal, they will go out to restaurants. This is the denominator. , and the molecules are restaurants, and there will be more and more.”

"How to protect our interests in this case? The best way is actually to split this fraction when the overall result is certain."

Lu Hao drank some tea and wrote a few calculations on the table, "100 equals 100 divided by 10, plus 100 divided by 10,..."

followed by an ellipsis.

"Can you all understand?" He raised his head and glanced at everyone, "100 is equal to 10 times 100 divided by 10, and the result is 100. Without changing the situation, we can change it slightly. Change the right side to 100÷2. Plus 50÷5, plus 50÷5,..."

The results are both 100, but the calculations are different!

"We don't want to do 100 divided by 10. What we want to do is do 100 divided by 2." Lu Hao said.

Everyone is still confused. Look at me, look at me, I don't quite understand what Lu Hao wants to express.

"Don't understand? Then let me give you a simple example. For example, in the entire Jiangcheng, the number of restaurants will increase, and the number of wealthy people will also increase. Then the actual number of guests evenly distributed to each restaurant will be It is very likely that it will be certain. Even if there is an increase, the number will not be very exaggerated. In this case, the increase in our business income will be quite limited. But if we can do a good job at the street entrance, most of Jiangcheng will be Citizens are attracted to the street entrance, and the number of restaurants at the street entrance is fixed. In this case, the number of customers increases, but the number of restaurants actually remains the same, or changes very little. , will we make more money?" Lu Hao said.

This is what he meant.

Just like when a few people are playing and encounter a bear, they don't need to run faster than the bear. They only need to run faster than their companions to survive. The same is true for doing business.

After saying this, others immediately understood, and even the little widow Chen Linjiao next to her, her eyes lit up a lot.

Most people have low academic qualifications, and some have only attended primary school for one or two years.

I don’t quite understand it when I use arithmetic as an analogy, but when I give an example, I understand it immediately.

"Brother Hao, you want to open a food street at Jiekou. Is this what you mean? To attract as many customers as possible and steal other people's business?" Tian Qiuliang said.

"That's right, otherwise what's the point of setting up a food street? Aren't you the same, hoping to make more money in this place? We are in the service industry, and customers are still very important." Lu Hao nodded, "Nowadays, many places This is the case when engaging in large-scale business, such as Hanzheng Street, Jianghan Road, and other places."

"Gathering vendors in the same industry together may seem to intensify competition, but in fact it can use the cluster effect to attract more customers, and each household can sell more things. Our catering can also Let’s open a store at the entrance of the street to attract more Jiangcheng citizens, including tourists to Jiangcheng.”

"In this way, no matter how many restaurants open in other parts of Houjiang City or how many people enter this industry, the impact on us will not be that big. Our business will still be very good, and the wine will be fragrant and tasteful. Fame is definitely not enough. As long as someone mentions Jiangcheng and eating, the first thing that comes to mind is Jiekou, where you can taste all kinds of delicious food. We have succeeded."

"And this is also the effect I want to achieve. As long as the reputation of the food court at the street entrance increases, if people come to this place, if they don't go to Sijimei Soup Shop, they will go to Nini Breakfast Shop. If they don't go to Nini Breakfast Shop, , just the dumpling shop, if you don’t go into the dumpling shop, go to other shops, there is always one thing that can retain customers!”

Lu Hao introduced the general idea to everyone.

This is also the most intuitive manifestation of the clustering effect.

Jiangcheng is already doing similar things in other industries, such as pedestrian streets, commercial streets, commodity trading markets, etc., and has achieved good results.

Every city has its own business card. Most people travel to this city for these business cards. A good business card can provide a very good tourism economy for the local area.

And businesses can naturally benefit from it.

Lu Hao wants to take the initiative to create a business card for Jiang Cheng!