1987: Sleepless Tonight

"Ineffective competition?" Liang Zhenhai heard this word for the first time and looked at Lu Hao with some doubts.

"That's right, the purpose of competition is to achieve the goal, either to improve the technical level, or to seize the market, no matter which one is, in the end, it is actually to make money." Lu Hao nodded, "If the final result of the competition is that both sides suffer, I can't get it cheap , then this competition is actually invalid competition.”

"There are many coal mine owners in Jin Province, and their wealth is also high. Most of the coal mine owners put their eyes and funds on the entertainment industry, building billiard rooms, ice rinks, entertainment venues, etc. These kinds of things don't need many cycles. And the business that can make money quickly, but this is not the only business. Boss Liang, you can do soda, of course, you can also do department stores, retail or catering, so as to avoid competing with others in their superior resources. relationship, but put their own superior resources on businesses with less competitiveness.”

Liang Zhenhai's eyes lit up!

Daigo empowerment!

He raised his glass and bumped another one with Lu Hao, "Boss Lu, I have to have a drink with you. The words you said are really enlightening, and awakened the dreamer."

"One leaf blinds you, but you can't see Mount Tai, and people have a herd mentality. Other coal mine owners are engaged in this kind of business. If you don't do it, you will doubt yourself. If you don't follow, will you miss the opportunity to make money? Being so out of place, did you choose the wrong direction of investment?" Lu Hao said with a smile.

It is easy to follow the crowd when watching the excitement, and it is easy to follow the crowd when doing business.

"Boss Lu, what you said has reached my heart. I wonder if you are the roundworm in my stomach. How can you understand my thoughts so clearly? I really think so. Everyone else is doing this. If I don’t do business myself, I always feel like I’ll miss out on opportunities to make money, so many people are optimistic about it, so it’s impossible for everyone to have bad eyesight, right?” Liang Zhenhai nodded. .

Chatting with Lu Hao is like chatting with a confidant. It is very comfortable and makes people want to talk all the time.

"In the streets and alleys, there is a place surrounded by a group of people. People passing by will also run to surround them. Even if they don't know what happened, they should go to have a look. It's similar to doing business. Psychologically, the business that everyone else is doing must be good, and I want to do it myself." Lu Hao took a sip of his wine.

"Small businessmen are like this, and so are big businessmen. Only a very few people who are talented in business and have unique insights will take a different path. Doing business is inseparable from human nature."

"We have to learn to change our inherent concepts, constantly update our views with the development of society, and make adjustments and revisions to our views."

Huang Minghua on the side listened very seriously.

He has been following Lu Hao for a long time, but he can always learn a lot from Lu Hao. These ideas seem to be general, but Huang Minghua has experience in doing business, and what he lacks now is theory. Lu Hao's explanations and analysis, his own experience combined with these theories, and thinking, many things can be cleared up, and different things can be seen.

The level of understanding of business will also be deeper.

He didn't speak. With Lu Hao around, it seemed unnecessary for him to speak. Moreover, if Liang Zhenhai really wanted to cooperate, if he opened his mouth to lobby, the effect would not be obvious. He had to be at Lu Hao's level to be able to persuade. Liang Zhenhai.

"Wanjia soda has not been spread in Jin Province, including other provinces. It is just a small trouble. A big reason is actually the problem of transportation. It takes a lot of money to transport soda from Jiangcheng to Jin Province. This cost must be put on the retail price in the end, and the retail price is too high, and the public will not buy it, which is why Wanjia Soda did not take advantage of the momentum to expand outward.” Liang Zhenhai said.

He has some knowledge about Wanjia soda, but he also heard it from business friends, but even if he heard some not-so-comprehensive news, he was able to analyze some problems.

"That's right, the cost of transportation is the main factor hindering the expansion of Wanjia soda." Lu Hao nodded, "They are all glass bottles, heavy and not small, accidents are easy to happen on the way, and the cost of transportation is very high. "

At present, many roads are still dirt roads, and there are relatively few cement roads. Even if there are cement roads, they will be potholed and muddy due to long-term rolling and the impact of rainwater.

In this case, a car full of soda bottles in glass bottles is bound to be prone to collisions.

Moreover, the automobile industry is underdeveloped, and the transportation industry is only at a very backward stage. The cost of long-distance transportation is very high, and the gains outweigh the losses.

"You can buy other soda factories in the place where you want to develop Wanjia soda, and then use the purchased soda factory to produce Wanjia soda. This will solve the problem of transportation and greatly reduce the cost. I don't have too much in the soda industry. I understand, but since there are many soda manufacturers in Jiangcheng City, many of them are to provide jobs for the family members of employees, they have no competitiveness and will go bankrupt, so other places must be similar. In this case, I think It is very easy to acquire a soda factory that is on the verge of bankruptcy." Liang Zhenhai said.

"That's right, that's what I thought about. In fact, there is another way, which is to find an agent, cooperate with beverage manufacturers in other cities, rent their production workshops, or negotiate with them on the division of profits. For example, every bottle of soda produced , How much commission will be given to them, but this method faces management loopholes, soda is something to be drunk in the mouth, if there is a food safety problem, it is easy to lose the trust of customers, this brand also means Those who have not recovered after a setback and have not recovered can only change their appearance." Lu Hao nodded, "Although the agency cost will be lower and the procedure faster, but there are loopholes. This situation should be avoided at the beginning."

For products such as clothes, shoes and hats, it is no problem to find a factory to act as an agent for production and OEM, but for food, it is best to produce and manage it yourself.

"Boss Lu is thoughtful, as it should be, otherwise all previous efforts will be wasted." Liang Zhenhai nodded.

The more he talked, the deeper he understood Lu Hao, and the deeper he got, the more powerful he felt Lu Hao was.

Lu Hao is very young, but he is very prudent in his work, and considers things very comprehensively. Working with such a person can give him a lot of peace of mind, at least he won't worry about sudden big problems.

Lu Hao is a very reliable partner!