1987: Sleepless Tonight

"Boss Lu, you also said that a strong dragon does not overwhelm local snakes, and Wanjia soda expands outward. It is to invade other people's territory and squeeze other people's market share. It will definitely be relatively hindered. Even some soda factories and beverage companies The factory is not good enough and the competitiveness is poor, but there are still good soda factories and beverage factories after all, so when Wanjia Soda expands outward, it wants to occupy the market share of those beverage factories that are not very competitive, but at the same time, those with competition Lili's beverage factory also wants to occupy this part of the market share, and there is bound to be a conflict between the two. Wanjia Soda is also an outsider, and you can't always run at both ends, Boss Lu, so you have to find someone outside. Only a strong partner can start the business of Wanjia Soda." Liang Zhenhai said.

"That's right, that's what it means." Lu Hao nodded, "So when I found out that the behind-the-scenes boss who came to Xiaogang's billiard room to make trouble was an out-of-town boss, I asked someone to investigate your situation a little bit, and found that Boss Liang, you It’s a very good potential partner.”

"Further exchanges afterwards deepened my impression that we can become partners."

"The beverage industry is very profitable. Just look at the sales of popsicles, ice packs, and soft drinks in various places. Especially in the summer, the sales of beverage products are even more amazing. With the development of the economy, people The standard of living in China will definitely get higher and higher, and at the moment, only some urban residents buy soft drinks and other beverages, and very few people buy soft drinks in rural areas, so it is very good to have popsicles and ice packs to eat.”

"However, in the near future, soft drinks will also enter rural areas, and beverages will also enter ordinary rural areas and ordinary people's families. This is a very broad market."

Lu Hao looked at Liang Zhenhai, "We should use the resources at hand, whether it's contacts, funds, technology, or vision, to get involved in the beverage industry as soon as possible, and firmly occupy a place when the competition is not so fierce. , and then establish a firm foothold, continue to consolidate, expand the market, gradually deepen our brand into the hearts of the people, and gradually occupy the beverage industry."

"Only by gaining a firm foothold, even if other external competitors come in the future, we can remain invincible, and even compete against each other."

Originally, the expansion of soda channels to other provinces was indeed in Lu Hao's plan, but if Liang Zhenhai didn't show up, it wouldn't be so fast, but it would be slow and steady to find a suitable partner.

But Liang Zhenhai appeared, after investigation, and found that Liang Zhenhai is very suitable for development and cooperation as a dealer in other provinces, and Jin Province is just above Jiangcheng, forming a momentum of four provinces intersecting with Shaanxi Province and Henan Province. The provinces are actually relatively close, and it will be more convenient to deal with anything.

It is very appropriate to use Jin Province as the first stronghold for Wanjia Soda to expand to other provinces.

"You said that the competition is not fierce. It refers to those beverage factories that were established not to produce soda, but to provide jobs. I know this, but what does the external competition refer to? It is imported. Soda brand?" Liang Zhenhai asked.

Lu Hao nodded, "That's right, that's what I said. Imported beverages are the biggest threat. Foreigner brands must be guarded against. They are strong competitors. Now not only the economy is liberalized, but also our country. It is also liberalized, and foreign businessmen are welcome to invest and build factories here, and there are very generous policy support."

"We are a country with a large population. Although we are still relatively poor, this is a market with huge potential. It is impossible for foreigners to know about it. Therefore, foreign businessmen will definitely come in, and they will definitely invest and build factories in various places to produce various products. Others Let’s not talk about our products, today at this dinner we are mainly talking about beverage cooperation.”

"Like Pepsi and Coca-Cola, these two are very big rivals to us, and they are powerful enemies. One of these two brands was established in 1902, and the other was established in 1886. Beverage companies have a history of nearly a hundred years and are developing very rapidly. They have factories all over the world and are large international companies. Their expansion is almost like a wave, and no beverage product can resist it.”

"Once such an industry giant enters the country, it will form a wave in a short period of time. Other beverage factories are not their opponents at all. Not only the second beverage factory, but also Shanhaiguan, Arctic Ocean, Laoshan soda, etc. Wait, they are also not their opponents."

What Lu Hao has always had to guard against is actually the brands of foreigners.

The No. [-] Beverage Factory is not on his list of opponents at all. Even if it is regarded as an opponent, it is just a small monster, not a big monster like Coca-Cola or Pepsi.

Even if you have previous life experience, have some advanced marketing concepts, and know the development prospects of the industry, you will be more determined and firm when investing or making various arrangements.

But there is a saying that one force will reduce ten meetings. Facing this kind of beverage giant, even if you know the development of some industries, it will be very difficult to deal with it.

It is necessary to plan ahead and develop ahead of time, so that it is possible to gain a firm foothold in the competition and not be eliminated.

"Boss Lu really thinks too far. Others are thinking about competitors in his own city and province, but you are thinking about foreign brands." Liang Zhenhai said, "But you do have the strength and confidence."

The No. [-] Beverage Factory, such a large state-owned unit, was completely devastated by Lu Hao in a short period of time. He understood this and was very surprised by Lu Hao's ability.

"Otherwise, how would I dare to go to this dinner and eat the meal invited by you, Boss Liang?" Lu Hao said with a smile, "Cooperation is based on the premise of interests, with integrity as the bond, and only win-win cooperation can last long."

"I like Boss Liang's strength in Jin Province. Naturally, Boss Liang must see my strength, so that our cooperation can last for a long time and continue."

The friendship between adults must be out of interest, otherwise there are so many things to do, there are parents to support, a daughter-in-law to accompany, and a baby to take care of, how can there be anything to talk about?

"That's right." Liang Zhenhai nodded, "Then after I go back, I will look for a suitable beverage factory. At that time, Boss Lu, you can go and inspect it yourself. If you think it is suitable, you can buy it and take over the property rights as Wanjia Beverage Factory. In the stronghold in Jin Province, Wanjia soda was produced, and then it blossomed everywhere."