1987: Sleepless Tonight

Workers do two morning shifts, two middle shifts, and two evening shifts in sequence, and then they can rest for two days. One day off every week.

Earlier, textile workers could work 10 or 12 hours a day. The day shift was from [-]:[-] am to [-]:[-] pm, and the night shift was from [-]:[-] pm to [-]:[-] am. Days, the rooster crows at work, and the life of ghosts screaming after work.

"I work 8 hours a day and don't shift shifts anymore?" Xu Yuanpeng asked.

"What's the difference? Our products are mainly aimed at rich people. The important thing is the quality and publicity of the product, not the cheap price and quantity." Lu Hao waved his hand, "We don't eat artificial dividends."

The more excellent a company is, the more humane it is in terms of employment system, the higher the remuneration, the generous benefits, including the freedom of time for employees, the more reasonable it is. Not very good.

It is precisely because they are not very good that they rely on physical strength to continuously squeeze the value of employees.

If you still make ordinary products that most textile companies make, and the customer group is the general public, Lu Hao will definitely keep the machine running 24 hours a day. The machine runs 24 hours non-stop.

"Come on, follow me to the factory." Lu Hao got up.

Xu Yuanpeng and Xu Shouzheng also got up immediately and followed behind Lu Hao.

The three of them went to the Xingsheng Garment Factory together.

The area of ​​the factory building is only over 600 square meters, which is not very big. However, Xingsheng Garment Factory is a small factory and does not have any large-scale equipment. Most of them are sewing machines, and there are some slightly more professional equipment, which can be easily installed. .

"The style of the factory has to be changed. The area of ​​more than 1000 square meters is divided into different areas. Each area is separated, and each different process occupies a separate area." Lu Hao said as he walked, "We The product positioning can be placed on women and children first."

Women and children make the best money!

Whether they are rich or poor, they will be more willing to spend money on their children. If they are in rural areas, even if they are poorer and cannot afford clothes, they will try their best to buy a whole new set of clothes for their children during the Chinese New Year.

This is the happiest time for children. They eat well, wear well, and play well. They look forward to celebrating the New Year early all year round. Not only is the school holiday, but they also have these benefits.

The same is true in the city, and I will buy new clothes for my baby in the New Year.

Women are more obsessed with beauty than men. When the economy is liberalized, their minds are also liberalized. If there are clothes that can show their figure and beauty, they will be more willing to pay.

Lu Hao planned to focus on these two customer groups in the early stage. As for the specific styles of children's clothing and women's clothing to be produced, he will have to think carefully when he returns home.

It's not that there are no ideas, but that there are a lot of ideas, but we have to see which style is more in line with people's ideas at the moment.

After walking around the garment factory, Lu Hao left.

Still the same as before, I went back to my office in the department store, picked up a pen and paper, thought, wrote and drew, and recorded.

Messy thoughts are written on paper through pen and ink, and finally the slightly messy thoughts are rearranged and combined to become clear.

"The more popular women's clothing on the market at the moment is still red dresses, floral shirts, pencil pants, and flared pants, but not many, because they are too revealing to the body, and they have not yet become popular. Floral skirts will not be until the 90s. There will be a large number of them." Lu Hao thought and wrote it down.

The liberalization of the economy and the liberalization of the mind, these are not achieved overnight, it is a slow process, and the clothing is also slowly relaxed, it is impossible to get denim shorts right away.

If you really want to do this, few people dare to wear it, but the floral skirt is completely fine.

Moreover, when designing and promoting products, it can also be carried out in conjunction with TV dramas. In this era, TV is a very good means of publicity.

If a TV series becomes popular, not only the characters in it will be well-known by the public and become the memory of a generation, but also the dressing of the characters in the TV series will also create a frenzy.

In the early 80s, after the show "The Man From the Bottom of the Atlantic" became popular, toad mirrors and bell-bottom pants for the characters in it also became popular.

Two years ago, after the show "Girl in Red" was broadcast, many women in bright red dresses appeared on the street.

"In terms of publicity, you can find some foreign models, or use the promotional methods of the beverage factory before, so that potential customers think that this product is high-grade and tasteful, so that they are willing to pay for it, or you can Do some publicity with the TV series." Lu Hao thought.

"The advertisements on TV stations and newspapers also have to follow up. The style is best to be close to this era, and it must be ahead, but not too far ahead. It is best to have a style that was popular in the 90s."

"Not only the products, but also the factory must do a good job of publicity, engage in some gimmicks, brand culture and the like, to enhance the value of the brand and deepen the public's impression."

After writing and drawing for more than an hour, Lu Hao finally stopped.

Then, Lu Hao got up and was about to go shopping in the department store, but at this moment, Li Changhe appeared at the door of the office.

"Director Li, what wind has brought you here again." Lu Hao looked at Li Changhe and smiled.

"Boss Lu, tell me directly, how can you give the Second Beverage Factory a life?" Li Changhe asked.

He has a lot of white hair on his head.

The second factory's sodas were sold at a reduced price. It was indeed smooth in the early stage, and the sales were very good, but later it failed.

"What's so good about the soda from Factory Two?"

"Director Li, I'm sorry, it's not that I don't wholesale soda from the second factory, nor is it that I don't give you face, but the employees in the factory don't want this soda, they want Wanjia soda."

"Dogs don't even drink soda from the Second Factory."

……

The cost is there, and the second plant’s soda can’t be sold at a loss all the time. Originally, it was thought that the follow-up situation would improve after the price was reduced to regain part of the market, but it turned out to be counterproductive.

He could only come to Lu Hao again.

"I want the second beverage factory." Lu Hao said clearly.

???

"Boss Lu, are you crazy? The Second Beverage Factory is a state-owned unit. It has been in operation for so many years and is a key enterprise in the city. How dare you want it?" .”