1987: Sleepless Tonight

"By the afternoon of the seventh day, all the overstocked clothes in the warehouse were sold out. The highest annual production volume of our factory is only 7 pieces. On average, the daily production volume is only 65 pieces, but we can sell a large number of clothes in one day." For tens of thousands of pieces of clothing, we should continue to recruit people and continue to produce with all our strength without stopping." Someone suggested.

"Yes, we should take advantage of this momentum and make persistent efforts." Someone echoed.

"I never thought that clothes are so easy to sell. Customers don't necessarily care about brands. As long as they are cheap, there will be a market, and no matter how many clothes are sold." Another person said.

The situation in the past few days made everyone full of hope and full of confidence. They all wanted to produce with all their strength and work overtime so as to earn more profits.

"This meeting is to talk about the development direction of the garment factory in the future, how to position ourselves in the market, and what kind of customer groups our products should face." Lu Hao said, "It seems that your confidence in the garment industry has changed. It's back up and there are great expectations for the future of the industry."

"It's all because of your good idea, Boss Lu. Thanks to you, if Wang Mingde is still the director of the factory, we definitely don't have such great confidence."

"Yeah, if you take Boss Lu with you, our confidence is sufficient."

"Not only are we full of confidence, but ordinary employees are also very enthusiastic. They are all talking about producing with all their strength and making more money."

said a group of people.

It's nice and the vibe is relaxed.

"The lighting in the garment factory is not very good. If you are going to produce at full capacity, you have to change the light bulbs. Wang Mingde can't do it with a lot of money, but you can save money with small money. The light bulbs in the factory are dim, and I said earlier that I need to change the light bulbs with higher wattages. , He said that it costs electricity." Xu Yuanpeng said.

He's even thinking about getting ready for full production.

"The weather is relatively hot, and we are making clothing. The environment is even worse. We must pay attention to heatstroke prevention. We must prepare mung bean soup and let the employees drink it for free to cool them down, so that we can work better." Xu Shouzheng also He nodded and said.

are very optimistic.

However, Lu Hao knocked on the table, "Production must be produced, but it cannot be produced blindly. Haven't you noticed that in the past two days, there are obviously more people selling clothes on the street?"

"Not only our factory, but also other garment factories are also setting up street stalls, and they are also imitating our sales method and selling clothes. Either the factory manager ran away with his sister-in-law, or the factory manager ran away with some sister-in-law , or the factory manager went abroad.”

One way to make money, then someone will follow.

The sales method of Xingsheng Garment Factory, the skills of selling products have been favored by those who are interested in it, and they have also learned it.

There are more and more people selling clothes at street stalls on the street, many of them are employees of various textile enterprises, but there are more private traders.

These private traders have already practiced their shame, and many of them are desperate. They can only do business and start small businesses in exchange for income to support their families. So as long as they can make money, they will follow up immediately.

"Brother Hao, if you say that, it seems to be true." Xu Yuanpeng nodded, annoyed, "In the areas I was in charge of, I didn't see anyone setting up street stalls to sell clothes at the beginning, even if there were, they sold clothes. It's not good, but it has become more and more in the past two days. Some bastards don't even talk about the rules. Steal a lot of our business."

The other regional leaders also nodded, and this happens all the time.

"It's useless to be angry, the street is not ours, we can set up a street stall to sell clothes, and others can also set up a street stall to sell clothes." Lu Hao's mood is very stable, "And after learning our sales routine, there is no way to do it. Call the police station, the police station will definitely not care about this matter, you have to be angry, if you fight with him, you may not be able to take advantage of it in the end."

"This method cannot be used frequently, because it is too easy to learn. It is like printing an award on the inside of a beverage bottle cap. You can use it, and others can use it. In the end, everyone used this method. It was effective at the beginning. , Everyone used this method in the future, and it didn’t work.”

"So, you said that you want to produce clothes immediately, work overtime to make clothes immediately, and continue to sell them in the form of street stalls. This method is actually not feasible."

"Don't do things without technical content. If you want to do something, do something with some technical content. Only technical content can form barriers and make it difficult for others to imitate, or the cost of imitation is very high. Only in this way can we distance ourselves from each other, earn money, and then use the money we earn to continuously increase barriers, so as to distance ourselves from each other and earn more money.”

"Simply put, it is to use brains to make money, use technology to make money, use monopoly to make money, and use advantages to make money."

Lu Hao directly rejected everyone's proposal.

"Brother Hao, what should we do?" Xu Yuanpeng asked.

Everyone looked at Lu Hao.

After the sale of overstocked clothes in the past few days, everyone admired Lu Hao very much, that is, the leaders of the Xingsheng Garment Factory who were not very familiar with Lu Hao before, now also admire Lu Hao very much.

All of them are dominated by Lu Hao, even if they are older than Lu Hao, they all recognize Lu Hao.

This is the advantage of Liwei.

In ancient times, before a general went out to fight, or when a general took over an army that was not in charge, he often used killing methods to establish his prestige.

Nowadays, this method is of course not feasible, but Li Wei does not necessarily have to kill people, and other means, such as ability, can also achieve similar effects.

Lu Hao looked at the crowd, "Before, Xingsheng Garment Factory operated too many categories of clothing. In winter, it produced cotton coats, men's and women's, old and young, for all groups of people, and in summer it produced shirts. The same male and female, both old and young give birth, it’s too messy and not targeted.”

"Untargeted and messy means that there is no brand characteristic of its own. When there are not so many companies involved in the clothing industry, this is not a major drawback. It can find a market, but when there are many companies involved, the brand If there are too many, it will become mediocre, without characteristics, without positioning, and it will be difficult to be recognized by customers.”

"Without the approval of customers, the sales volume will naturally fail. Therefore, when we make products and produce clothing, we must use concentrated resources, funds and technology to produce products with advantages and characteristics."