1987: Sleepless Tonight

"Brother Hao, do you mean to only produce shirts, or only produce suits, or only produce leather jackets, or only produce down jackets?" Xu Yuanpeng asked.

"The idea is like this, but the object is not shirts, suits, leather jackets." Lu Hao said, "it's class."

His eyes brightened, "The products we produce are aimed at the upper-middle-class families, earning money from the rich, and the prices of the products we produce must be raised to target the upper-middle class in society, for example, those who are already rich. Let them be proud of wearing our products, let them be proud of wearing our products, and let our products be linked with grades. As long as they wear our products, they are tasteful and stylish. Class, people with money and status."

How is luxury attractive?This is what you rely on. Wearing luxury goods, wearing luxury goods, and using luxury goods is to show your identity and status.

Lu Hao also planned to take this path in the direction of Xingsheng Garment Factory.

Everyone was surprised, they didn't expect Lu Hao's business idea to be like this.

"I'm afraid this is very difficult." Someone was very suspicious, "There are still relatively few rich people. Most citizens have to bargain when buying clothes. It can be clearly seen in the past few days, even if we compare the prices of clothes It is 5% off, regardless of whether it is true or not, it is already a very big discount in terms of discount alone, but many citizens will still bargain, and they have to cut down a dime, or [-] cents, if the price of clothes is raised , I am afraid that the number of customers will be greatly reduced."

"The price has increased too much, and it is not easy to use the routine of discounting. Most people live a very hard life. It is normal for a piece of clothing to be worn for several years and mended."

"Yeah, food, clothing, housing, are these basic needs, or should it be better to meet the consumption level of most people?" Someone also asked.

Although the objection was mentioned, the tone was asking.

This is also the effect Lu Hao obtained after establishing his prestige.

Even though many people don't understand or even agree with his thinking on the direction of the garment factory's management, he is not strong when he opposes it, and expresses his opinions very mildly.

"Anything, any strategy is not static." Lu Hao said, "It is necessary to constantly adjust the strategy according to the environment. What you said, when life is hard and everyone is living at the same standard, there is no problem. It should be close to most customers. standard of living."

"However, under the market economy, under the policy of allowing some people to get rich first, it is wrong to continue the original practice. It may not be applicable. It must be changed. Under the current policy, the survival of the fittest and encourage competition will inevitably lead to Some people have become rich quickly, and their standard of living is much higher than that of most citizens."

"Are there a lot of cars on the streets in the past few years? Not many, most of them are from government agencies and state-run units, but in the past two years, there are obviously more cars on the streets than in previous years, and many of them are It is privately owned, including department stores, and the sales of color TVs, refrigerators, and washing machines in shopping malls have also been rising."

"However, if you look at the employees of the garment factories, how many have color TVs? Not just the garment factories, but also several other nearby factories and employees' homes. How many have color TVs? Not many. Even If you only have a color TV, you will have a lot of face in the neighborhood, and if you can get all the refrigerators and washing machines together, it will be even more amazing."

"Such households are very rare, but in Jiangcheng shopping malls, in Wanjia department stores, including other shopping malls and department stores, these home appliances are selling very well. It is also true. So, where did these home appliances go? Is it lost? It is definitely not lost, but bought by those rich people."

"If you don't see rich people, it doesn't mean that rich people don't exist. If you see few rich people, it doesn't mean that the number of rich people is really small. It's true that the proportion is small, but so many Population, no matter how small the proportion is, the actual value is quite large, and as time goes by, the reform effect of the market economy will become more and more obvious, there will be more and more rich people, and the overall living standard of the entire nation It will get higher and higher."

Lu Hao's thoughts were very clear. He looked at the crowd, "Don't talk about color TVs, even air conditioners, cars will definitely enter thousands of households, not only in cities, but also in rural areas. Therefore, we will position our products on the middle class and above. Families are feasible, there may be less demand at the moment, but as time goes on, the demand will become greater and the market will become wider!"

Luxury products are positioned as products for the rich. Foreigners can make money, but they can’t make it themselves?

Everyone was puzzled and shocked.

Will air conditioners and cars enter thousands of households?Even in rural areas, many families will have ?

Why does it sound like a fairy tale?

Lu Hao is too confident and optimistic about the future, right?

"You guys can say whatever you want." Lu Hao said, "But I will listen to your opinions, but whether you accept them or not is another matter."

If you have an opinion, you can say whatever you want, but whether the opinion will be adopted is another matter.

Just so arrogant.

The owner of a private unit can talk about it, very happy.

"Brother Hao, to be honest, I have doubts in my heart. Are you so optimistic about the economic situation? Even rural households can have air conditioners and cars? These two things are not cheap, let alone rural areas, even cities, factories Neither I nor the leadership of the unit can meet such conditions." Xu Yuanpeng said, "But no matter what you do, I will definitely do it according to your requirements. Although I have doubts about what you said, I am very concerned about you. Believe that you have done so many things, you have done nothing wrong, and everything has been a great success."

"That's what I mean too. Brother Hao, you asked us to position our products on customers with middle-class families and above. Then we will target them. But you get what you pay for. The products should be sold to these rich people. It’s expensive, so the materials and workmanship must be better and more refined, otherwise it’s just smashing our own brand.” Xu Shouzheng also nodded.

Others also joined in.

Wang Mingde's cronies had already left the garment factory in the past few days, and they didn't dare to stay, for fear that Lu Hao would put shoes on them. Now, all those who stay are willing to obey Lu Hao's words and follow Lu Hao's work.