Rebirth starts without a spare tire

Two or three months ago, the company was actually losing money on this front.

It seems a bit unbelievable that the company gives money to train the anchor and make the anchor make money, as if it is doing charity.

In fact, of course, this is not the case.

It seems that I lost money on these anchors, but after these anchors get traffic, they will import their traffic to the company's delivery anchors, and then the delivery anchors will realize the traffic.

It costs a lot of money to buy traffic from the platform.

It doesn't cost a penny to divert streams from your own anchor.

Those anchors can also help the company lock the stream, so that those shoppers can play in the live broadcast room of those anchors when they are not shopping, so as not to be taken away by the coquettish sluts outside.

If these free traffic is also counted, the profit is quite large.

Liu Qing is quite satisfied with a profit of tens of millions in a month.

It's just a new media company.

More than a year ago, when he started, the company's total assets were in the millions, and it was losing money every month.

After more than a year, it has developed into this state, what else is there to be dissatisfied with?

After listening to Qin Kun's report, Liu Qing smiled and said:

"Everyone performed very well. During the Chinese New Year this year, the year-end bonus should be set higher."

After thinking about it, he said, "Well, let's take 5.00% of this year's total profit as a year-end bonus and distribute it to all the anchors and staff of the company."

It can be calculated that there can be hundreds of millions of profits a year, and 5.00% is not a small sum of money.

Of course Qin Kun would not object.

Boost morale, and that's what it should be.

He also happily expressed to Liu Qing:

"Last month was the month with the highest profit since the company was founded, but this month's profit is more than last month. Whether it is in the income from bringing goods or the income from gifts."

This is not surprising.

The charity activities a few days ago brought huge traffic to Liu Qing, and also brought huge traffic to Tianyuan Media.

And it made the products of Tianyuan Group have a higher reputation.

Now their sales data is stronger than before, and it is normal for them to have higher profits.

Not just this month, but this growth trend will be maintained for a period of time to come.

Chapter 587 Private Wallet

Before Liu Qing joined Tianyuan Group, she invested in two companies.

One is Tianyuan Media, and the other is Tianyuan Mask Factory.

At present, Tianyuan Mask Factory has brought Liu Qing more profits and brought him an unimaginable social status.

However, the potential of Tianyuan Mask Factory has been exhausted. After completing Miller's big order, this mask factory will not have much profitability. It is enough not to lose money.

As for Tianyuan Media, although the current profits brought to Liu Qing are not as high as Tianyuan Mask Factory, the future potential is great, and the profitability will become stronger and stronger.

In addition, it also has a certain driving effect on the industrial layout of Tianyuan Group.

It is not just an economic contribution, with such a voice platform, you can also voice your voice for free, which can guide public opinion to a certain extent.

This can save a lot of publicity and promotion costs.

Last year, Liu Qing's main focus was on the mask factory, but now he pays more attention to Tianyuan Media.

Tianyuan Media can go further.

After Tianyuan Group acquired Hurricane Media, both new media companies belonged to the same boss.

The addition of Hurricane Media did not squeeze Tianyuan Media's resources. Instead, it realized traffic sharing, allowing the anchors of both parties to enjoy the benefits of a larger traffic pool, and the data of both companies has significantly improved.

Liu Qing stayed in Tianyuan Media for a long time, and after learning about the company's data during this period, she was quite satisfied.

There are many companies under Tianyuan Group, but those companies were established with investment by Su Yi or Su Qi. For Liu Qing, she didn't have a deep sense of identity.

Tianyuan Media is different from Tianyuan Mask Factory. Although it was not established by him, it has been losing money all the time, and it was reborn in his hands.

For him, that is his own son, the representative of his business ability, so he will pay more attention.

Aside from emotional factors, neither of these two companies belonged to Tianyuan Group, they could be regarded as his personal pocketbook, and he had absolute power in these two companies.

The money earned by the company can be kept for continued investment and development or used as dividends for shareholders.

Unlike Tianyuan Group, basically there is no dividend, and any profit has to be invested in new industries.

In the past ten years, the year with the largest dividends, that is, 20.00% of the profits have been used as dividends.

The general annual income will not exceed 5.00% as dividends for shareholders.

For a few years there wasn't even such a thing as a dividend.

This year's Chinese New Year, there is probably no dividend, even if there is, it will not exceed 5.00%.

Fortunately, the shareholders of Tianyuan Group, in addition to being shareholders of Tianyuan Group, also have their own investment. The demand for dividends is not so great. Looking to sell stocks for retirement.

Su Yi put all his energy into Tianyuan Group. Apart from that, he has no personal investment, no group dividends, that is, he has a CEO's salary, which is not as much as his monthly rent.

When it comes to Ding Yun, she can't even be the president, she can only be the chairman of the group.

However, Su Yi pretended to be noble back then, and the salary set for the position of chairman was not high, and the annual salary was only one yuan.

As a result, Ding Yun guarded tens of billions worth of shares, and could not get money from the group, so he could only rely on rent collection to make ends meet.

After Liu Qing knew her situation, she made up her mind to do a good job in her two companies.

A man must have his own purse so that he can live with more dignity.

The salary of Liu Qing, the president of Tianyuan Group, is not high, not even as high as Feng Zhixuan's salary, but at least it has reached 3 yuan a month.

It is also because he is a major shareholder, and he works for himself, and it doesn't matter whether he is paid or not.

If it is normal to hire a president, such a large group does not have an annual salary of tens of millions, so don't even think about it.

In the same way, the salary of Su Qi, the vice president, is not high, and the monthly salary is only 3 yuan.

This was previously agreed between Su Yi and those shareholders. Shareholders can work in the group, but their monthly salary cannot exceed [-].

It's not that Su Yi is pretending to be lofty, it's mainly because the shareholders are afraid that Su Yi, who is in power alone, will suck away the wealth that belongs to everyone in the form of high salaries.

If you set yourself an annual salary of more than [-] million, and arrange a few relatives to be vice presidents or something, the annual salary is tens of millions or hundreds of millions, then it is not a question of whether the group will continue to develop, but whether the group will The problem of being hollowed out.

In joint-stock enterprises, such problems are not uncommon.

Some companies report losses every year, but the salaries of executives are astonishingly high. There are hundreds of millions of annual salaries and hundreds of millions of annual salaries. This is the case.

For non-shareholder executives, their salaries should be in line with the market and group managers of the same size.

Calculated in this way, the salaries of those executives are higher than those of the president and directors.

If Liu Qing didn't have the two companies he invested in as his personal wallet, even if he became the president of Tianyuan Group, he wouldn't have much income.

With that little salary, after deducting five social insurances, one housing fund and personal income tax, there is not much left.

Not to mention that he couldn't afford a big villa, even if there was a big villa for him to live in, after paying the property management fee, the rest would be enough for living expenses.

Not to mention raising a large family.

He doesn't know much about other aspects, but he has a deep understanding of the mask industry and the live broadcast industry. After all, he has invested a lot of energy in it.

Chatting with Qin Kun about the company's business and future development lasted all morning.

I ate at Tianyuan Media's office for lunch, ordered takeaway, ate with the employees in the office, and chatted while eating, and also got to know the thoughts of those employees.

Those employees were more confident about the future, and what made them feel most confident was Liu Qing's charity show a few days ago, which attracted huge traffic to the company.

What new media companies need most is traffic.

With traffic, everything is easy to talk about.

After the live broadcast with more than 300 million online users, many brands wanted to cooperate with Tianyuan Media, and they were willing to provide a better mechanism.

Among them, there are a few brands that have exclusive cooperation with ceiling-level anchors on professional e-commerce platforms. They have seen the huge traffic of Tianyuan Media and want to cooperate with them, and it is an exclusive kind.

However, although the mechanism provided by some brands is very good, the requirements put forward are too high, such as asking Liu Qing to come out and bring the goods in person.

This is what Tianyuan Media cannot accept.

In fact, it wasn't that Tianyuan Media couldn't accept it. Qin Kun lobbied Liu Qing several times.

At lunchtime, talking about this topic, he said again:

"Boss, actually, I think you can bring the goods once. They have promised several national brands. As long as you show up in the live broadcast room to promote their products, boss, they will give you the lowest price on the whole network, which is higher than all platforms. It’s cheap. With such a mechanism, our delivery data will definitely fly.”

Liu Qing refused: "This won't work. I'm not just the boss of Tianyuan Media, I'm also the president of Tianyuan Group. Bringing such a product may bring some sales data to Tianyuan Media, but it's not good for Tianyuan Group's image. "

"Boss, the times have changed," Qin Kun said earnestly, "Now some business executives have come out to bring goods in person, and some local officials have come out to bring goods. Live streaming is a big trend. Even if some people look down on it now Live streaming brings goods, but in a year or two at most, this concept will change.”

"Then at least the reputation is not good right now." Liu Qing said.

He didn't want to bring the goods, mainly because he felt that the reputation of bringing goods was too bad.

After the rise of live broadcasting, Jing Xixi's reputation has become less stinky, because the lower limit of counterfeit and shoddy goods has been transferred to the live broadcast room.

At this time, live streaming can be said to be a group of demons dancing wildly. Things that cost a few dollars can be blown into things that cost tens of thousands of dollars, and then sold to you for tens of dollars under the guise of giving benefits.

Every delivery anchor is an actor.

Tianyuan Media is relatively strict in the selection of products and has a relatively high standard. This is because they want to create a brand and eat this bowl of rice for a long time. They must have relatively high requirements for quality, so that consumers can trust Their selections have cultivated a fixed shopping powder.

There are some anchors who bring goods, thinking that they won’t be popular for too long anyway, and they want to make a lot of money while they are popular. They dare to accept any money and bring any product.

Some delivery commissions have already reached half, and some even reach [-]%.

With such a high commission, the manufacturer still has to make money, so the quality of the products can be imagined.

Under such circumstances, the word-of-mouth of live broadcast delivery is naturally not much better.

Even if it is Tianyuan Media, the quality of the goods is up to standard, and there are no fake or shoddy products.

But when it comes to price promotion, we can't be exempt from common customs. We will falsely report an exorbitant price, and then cut off more than half of it and give it to the family as a welfare.

Only on those national brands, it is not easy to falsely report prices, because everyone knows the prices of those brands, and even if there is a discrepancy, it will not exceed [-]%.

Liu Qing felt very embarrassed watching her own anchor live broadcast, and felt that this was fooling a fool.

But he also knew that for now, those who like to shop in the live broadcast room like to watch that set.

If he was asked to do such a thing by himself, he really couldn't do it.

He is now the president of Tianyuan Group, a person who has shaken hands, an entrepreneur with conscience, and a representative of positive energy.

If those false propagandas were made in the live broadcast room, and the screen was recorded by someone with a heart, and then posted on various social platforms, that would be a black spot.

Qin Kun felt a special pity:

"The profit margins offered by those national brands are really big. As long as you accept their request and bring the goods yourself, with your influence and their profit margins, you will definitely be able to sell well. Just those few It’s not surprising that a brand can sell hundreds of millions of dollars in sales.”

Liu Qing smiled: "Where is it so exaggerated? How is it possible that several brands sell for hundreds of millions?"

"The price-performance ratio is there!" Qin Kun said, "In fact, even if you don't bring the goods yourself, as long as they give me such a mechanism, I will bring the goods, and I will have the confidence to reach hundreds of millions of data."

He said what brands those brands are, and also said the profit margin promised by others.

The so-called national brand is not only a brand that is known to the people of the whole country, but also a brand that is highly recognized by the people of the country.

Those brands include electrical appliances and drinks.

Basically everyone can understand the price, whether it is expensive or cheap, you can find it with a search.

And the unit price is relatively high, more than a thousand yuan.

Liu Qing did some calculations, and with his current traffic, it's really not a big problem to bring goods to such a few brands, and the sales of the live broadcast room can reach hundreds of millions.

A brand is not just a product. For example, if there is a mobile phone brand, it will produce seven or eight models of mobile phones, including high, medium and low-end.

"However, the commission they give won't be too high, right? Even if they bring out a few hundred million, the income brought to the company may not be higher than what you usually get from bringing goods once." Liu Qing said.

"The commission they give is really not high, like one to three points." Qin Kun admitted this.

However, he also said: "This is not a question of commissions, but data. If we set a sales record in such a live broadcast, then Tianyuan Media will become the best delivery company with better bargaining power.”

"We are already the best." Liu Qing said.