Rebirth: Rising from the Far East

Speaking of which, Fang Shenglong leaned over and laughed softly: "And we only need to add one more point, all chefs who have formally worked in the mall during this period, whether they themselves or the person who sent him, can enjoy the priority of renting. I'm afraid we don't need to recruit, and there will be a lot of cooks coming."

After all, the two laughed at the same time, like two foxes, one big and one small.

At this moment, Fang Shenglong really felt how lucky he was to choose to return to China and accept the invitation of a newly established shopping mall.

With such a boss here, in this mall, his future is bright!

Fang Shenglong looked at the young man in front of him who was a round younger than himself. He knew very well that the man in front of him was more understanding and thorough than he thought, and he took into account all aspects. His seemingly unconstrained thinking, but It is the safest and most excellent choice for Asia at present...  

Not only did he convey goodwill to the Kyoto City Government, he also reserved shop assistants for himself, and the most incredible thing was that he also increased the rent of the shop.

I believe that after a period of operation, those catering owners will be willing to pay a lot of store rental fees and accept the unified management of the mall like a grandpa suing grandma.

This method is much less troublesome and labor-saving than the one he said to go to attract investment.

Ignoring Fang Shenglong's gaze, Yucheng remained calm and said slowly:

"We need to create an upward path between the employee systems, let our employees see hope, and retain our employees."

"Being a salesperson can give them hope, and they can be promoted to cashiers."

"The cashier has a foreman, and above the foreman there are business managers, warehouse managers, purchasers, store managers, and general store managers. They are promoted step by step to create a complete room for improvement."

"Creating a reasonable and effective room for improvement is the responsibility of our company and the best reward for employees."

When employees see hope, they will naturally work harder and give positive feedback to the company. "

"Manager Fang, these days you observe which employees perform well and are capable, pay more attention to these employees, and include them in the sequence of reserve cadres. You must know that our new store will be launched soon, and the scale of the new store Not one or two, but hundreds or thousands."

Fang Shenglong kept nodding his head while taking notes in his notebook.

Hearing this, he suddenly raised his head and said in disbelief:

"Are we going to open an Asia branch now?"

He thought that Yucheng had already made such a big move on the Asia Mall, and would take a break, first finalize the concept of the urban complex, make it a landmark, and then replicate the successful model of the Asia Mall, and then proceed Branch plan.

He didn't expect that the branch plan would come so quickly.

"Of course we have to open a branch." Yucheng said without hesitation: "But this branch is just a supermarket branch. There is no rush to expand the branch. It depends on the city and the region as the choice."

"The first step is to build an Asian mall in the first-tier cities across the country."

"Especially in Shanghai, we can build an Asia shopping mall with the same level and planning as ours in Kyoto in the same proportion."

After the success of the original space-time Asia shopping mall model, the founder frantically expanded its enrollment and opened branches. The momentum was huge and once caused a sensation throughout the country, but in the end it collapsed 5.7 times due to a broken capital chain.

But the Asia in Yucheng's hands is not the Asia in his Jinye's hands.

Asia in the original time and space only expanded blindly, focusing on quantity rather than quality. After the establishment of a group to manage and control the enterprise, the chairman changed and the shares were chaotic, resulting in the collapse of the group's decision-making and supervisory agencies.

Immediately following is the embezzlement of financial and management personnel, and the debt collection of suppliers.

How could such an Asia not collapse?

But what about Asia in the hands of Yucheng?

The shares are mainly concentrated in the hands of him and Zhang Baiqing.

And he and Zhang Baiqing share weal and woe.

What about management?

With Fang Shenglong, a small boss-level Stanford graduate, in charge here, will there be chaos?

As for suppliers and logistics channels?

They were all pieces on the chessboard in Yucheng's hands, and he didn't dare to move them casually.

Those suppliers have to look at Yucheng's face to eat.

The two are not comparable at all.

Expansion is the best choice for Asia to build its own reputation, expand its momentum, and seize the market when the national supermarket system is still in its infancy.

While Yu Cheng and Fang Shenglong were having a heated discussion, Zhang Baiqing's eldest brother suddenly rang out.

There is a call.

She glanced at Yu Cheng and answered the phone.

The originally calm face suddenly changed drastically.

Zhang Baiqing said in a serious tone: "Uncle Li called me just now, Xidan Shopping Center, Bauhinia Department Store, Wangfujing Department Store, Mall Building, and Commercial Building jointly delivered a letter of complaint to the city government.".

Chapter 0319: Fight five with one

The matter was far more serious than Zhang Baiqing wanted to say.

Xidan Department Store, Bauhinia Department Store, Wangfujing Department Store, Shangcheng Building, and Commercial Building not only jointly delivered a letter of complaint to the city government, but also accused Asia's "heterogeneous" abnormal operation of disrupting the normal operation of the market.

And under the pressure of Asia's indiscriminate bombing and fierce momentum, the bosses of the five major state-owned commercial enterprises raised the banner of friendship, established an offensive and defensive alliance, and cut off all commercial exchanges with Asia.

It can be said that these five major state-owned commercial enterprises have issued a ban on Asia.

After learning about the series of operations against Asia by the five major state-owned commercial enterprises, Yucheng showed no expression on his face.

"If they want to unite, let them unite."

Looking at Fang Shenglong's slightly flustered face, Yu Cheng said lightly: "Punch with one punch, and avoid a hundred punches."

"Manager Fang, don't worry about the complaint letter. I can take care of it. As for the banning order of the five of them, don't worry about it. The venue logistics channels used by Asia, the goods suppliers and they have nothing to do. relation."

"What may be affected now is that there may be some resistance to the expansion of Asia and the acquisition of surrounding stores, but this has nothing to do with Asia itself."

"As long as you do what you are supposed to do, I will help you with everything else."

Hearing Yucheng's words, Fang Shenglong was completely relieved.

"Mr. Yu, don't worry. With such a high salary, if I can't let Asia get a foothold in Kyoto, then I won't have the face to take this salary."

Hearing what he said, a smile appeared on Yucheng's face: "Oh? You already have an idea, let's hear it."

He originally wanted to take over the baton of direct command and directly kill the five major state-owned commercial enterprises with one hit and five blows.

Today's state-owned commercial enterprises in the 90s really cannot be compared with those ten years ago, nor can they be compared with 20 years later.

It can even be said that state-owned commercial enterprises in this era are a tragic fate.

Anyone can take a bite, what embezzles state-owned assets, what resells the machinery in the factory.

All kinds of small movements continue.

After all, "retirement of the country and advancement of the people" is the mainstream thought of this era.

Everything in the country is crossing the river by feeling the stones. At this time, we still want to hand over the important task of revitalizing the economy to private entrepreneurs.

So, the five major state-owned commercial enterprises unite and want to shit on their own heads?

How can this be? 27

If possible, Li Chengwang would let him recruit the employees of Xidan Mall, and let him be a pillar of stability in maintaining the stability of the department store market in Kyoto?

The combination of the five major state-owned commercial enterprises is just a desperate attempt to destroy Asia, which they regard as a heresy.

But the tide of the times has already set off.

How could it be possible to go back.

The time, place and people are right, and nothing is on their side. How can their five major state-owned commercial enterprises win?

Yucheng didn't pay attention to the five major state-owned commercial enterprises at all.

Therefore, when he heard that Fang Shenglong had an idea, he became interested.

Although the five major state-owned commercial enterprises are not in his eyes, they are still giants to most people in this era.

If Fang Shenglong has a way, and wins this business war.

Then there is no doubt that Asia can really be handed over to him with complete peace of mind.

It is not impossible to pay a little share.

After all, the 21st century is the era of talents.

Fang Shenglong didn't show his timidity either, knowing that his performance this time would directly affect his impression in Yucheng's heart.

Without going around any circles, he said directly: "Mr. Yu, Mr. Zhang, our Asia Mall is different from state-owned commercial enterprises such as Xidan Mall and Wangfujing Department Store. Our advantages lie in price, service, and the optional hypermarket model."

"This is already a crushing victory of the system, so I think that as long as we can continue to strengthen our advantages and directly attack the opponent's weaknesses, I believe that any customer with independent ability will choose which mall."

"The four words of state-owned commercial enterprises are no longer the golden signboards of the past. Now it is a modern society, and everyone is an independent individual. Service, quality, price, and brand are the decisive factors to attract customers."

"As you said before, let's not care about what they do. As long as we punch this punch, we will definitely win this battle."

"Tell me in detail." The smile on Yucheng's face was overflowing, what Fang Shenglong said was similar to his thoughts.

Aware of this, it is obvious that Fang Shenglong has touched the threshold of becoming a big supermarket and running an urban complex.

Impression points +1!

Fang Shenglong got the encouragement, got more energy, and continued: "For service, the cold face and arrogance of state-owned commercial enterprises have already become their labels. Our customers in Asia are treated like gods, and it is obvious which supermarket customers prefer when comparing the two."

"Service with a smile, this measure has certain benefits, but we must also pay attention to a certain degree. Some customers are more disgusted with excessive enthusiasm, so we must control it well. Therefore, what you said 'the customer is God' is too utilitarian, so Still haven’t really learned to respect the consumer, and the shift in the discourse is still lacking respect.”

Yu Cheng said solemnly.

Blindly shouting that the customer is God is a concept passed down from the island country.

From the customer is God, to the customer is God.

Gradually solidified.

However, such slogans give employees the psychological implication of "the rich are the masters". It is easy to have an incorrect contempt for ordinary consumers who have no money, and it will form a low-level attitude for employees. Treat each other as equals and treat everyone equally.

This incorrect service concept will directly lead to the lack of the principle of reciprocity between the two parties in the transaction, which will have a counterproductive effect.

Today's salespersons in state-owned commercial enterprises are the ultimate in this kind of psychology. Their positions will give them an illusion of being superior to others. Coupled with the existence of the lifetime employment system, their attitudes are extremely lax.

This is also after 30 years, more and more service-oriented business enterprises no longer advocate the concept of "customer is God".

And everyone's occupation is very different, but people are equal in personality, and God is no nobler than service personnel.It is true that the service industry needs to open the door to welcome customers and serve customers with different beliefs, habits, and personalities, but respect is mutual, and respecting customers does not mean that customers can belittle others.

As a boss, you not only need to attract customers, increase the flow of people, and give customers respect, you also need employees who can be respected by those customers.

Therefore, service with a smile can be discussed, but "the customer is God" is not necessary.

It is a hot pot chain restaurant that has made the concept of "customer is God" to the extreme in later generations, but this example is not suitable as a successful example.

There will be more and more companies that fail due to backlash in the next 30 years.

"Did you work for Wal-Mart in the United States?" Yucheng suddenly asked such a question.

"Yes, before I returned to China, I worked in Hong Kong Island and the United States for a while, and I was a professional manager at Wal-Mart at the beginning." Fang Shenglong replied.

"Wal-Mart, as the number one retail industry in the world today, has too much experience for us to learn from." Yucheng said slowly: "This time the five major state-owned commercial enterprises challenged us, which happened to be a time for us to reflect on ourselves. opportunity. Take advantage of this gap and refer to Wal-Mart’s management model to check for gaps in Asia.”

"Smiling service, this point is not wrong, but if we want our employees to achieve 'smiling service', we can't just stay in words, just stay in the expression on the face, we must make our employees change from the heart According to the traditional concept, a corresponding reward and punishment system must be introduced. The implementation of the reward and punishment system depends on a smooth management model.”

Fang Shenglong listened carefully, he knew very well that Yucheng's words were not to refute his opinion, but to supplement and perfect his opinion.

And if you think about it, it really is.

Fang Shenglong sighed in his heart, he was really lucky to meet such a boss!

While he was in a daze, he heard Yu Cheng say.

"Any other ideas? Let's talk."

Fang Shenglong raised his head, paused and said, "There are two more things to add."

"The first point is that in terms of price, we are all merchants. If the five of them want to fight this battle with us, the key factor is the price of the goods. I suggest setting up a group of personnel to inspect each mall , as long as we find that the prices of similar products in their stores have dropped, we will follow up."

"The price of goods is [-]% lower than that of similar shopping malls, which has become the signboard of our Asian shopping mall. We can't let this signboard go down."

Yucheng had no objection to this opinion.

"Put out the slogan. In February, our Asia Mall plans to launch a department store sale with a profit of one million. Since the price war is going to be fought, it must be fought vigorously. Everyone knows it!"

Yu Cheng added.

"And the last point?" Yucheng was already satisfied with the two measures Fang Shenglong proposed, but he still wanted to know what tricks this Fang Shenglong had.

Fang Shenglong grinned, showing his big white teeth: "Mr. Yu, I'm afraid they won't be able to bear this last move!"

His method is actually very simple.

If the customer is not satisfied, there is no reason to return the product.