Rebirth: Rising from the Far East

Being able to return without reason means giving customers a great psychological support.

At least you don't have to worry about buying fakes or dissatisfied or disliked products.

This is bound to attract a large number of customers.

This is definitely a killer feature.

Of course, it's also a lose-lose approach.

Because there is no reason to return, it means that you must bear these return losses.

And human nature is the least worthy of the test.

There must be a lot of people who want to take advantage of it and grab a fortune.

But since Fang Shenglong made such a decision, it was impossible for him to think of this.

He thought of this and made such a decision.

It means that he will fight directly with the five major state-owned commercial enterprises.

He is not afraid of making a profit.

Fighting for losses, Asia can afford it.

But can these five state-owned commercial enterprises withstand it?

There is a national character on the head, which has invisible help, and naturally also has invisible constraints.

This means that they simply do not have the confidence and qualifications to fight Asia.

Therefore, when this trick comes out, not to mention the five major state-owned commercial enterprises, even any state-owned commercial enterprise in the country cannot bear it.

If the loss is huge, it must be held accountable.

After listening to Fang Shenglong's plan, Yu Cheng was completely relieved.

Although his plan is very radical and costly, it is courage and wealth.

Perhaps if he were any other boss, he would not fully adopt Fang Shenglong's proposals.

But coincidentally, what Yucheng lacks most is courage and wealth.

"Mr. Zhang and I will hand over Asia to you. You can mobilize all the resources in Asia. I will not interfere with any of your actions until you defeat the five major state-owned commercial enterprises. At the same time, I will also order Yu's All companies in the consortium fully cooperate with Asia.”

Yucheng said lightly: "This challenge is not all bad. Maybe Asia can grow faster from this crisis."

He patted Fang Shenglong on the shoulder and said, "I look forward to Asia's growth, and I also look forward to your growth."

"Manager Fang, don't let me down."

Hearing this sentence, Fang Shenglong's body trembled, his heart was full of excitement.

He knew that he had already been caught by this person.

.......

The next day, Asia opened its doors to welcome guests.

Two huge banners hung directly from the upper floors of the building.

On the left is written "Let millions of profits to welcome the Spring Festival"

On the right it says "Free returns only in February"

Many people saw this huge banner at first glance, and quickly understood the meaning of this banner.

But everyone is unclear, what happened in Asia?

The price they buy in Asia is already very low, 10% lower than that of other shopping malls.

Still give millions of profits?

This Asian boss is too rich!

However, it seems unnecessary!

And this free return is simply a marketing method they have never heard of.

What happened to Asia Mall?

Are you stupid?

It is precisely because of these reasons that many consumers have turned their attention to Asia.

Even 450, many people suggested to the salespersons and foremen not to introduce such marketing measures, and asked Asia to take back these marketing methods.

Their thinking is very simple. How can they close down when they finally see such a friendly shopping mall?

However, these measures in Asia today, in the eyes of most consumers, are burning too much money!

This doubled the favorability of many uncles and aunts towards Asia.

However, they immediately smelled some signs.

Because on this day they discovered that, apart from the abnormal operations in Asia, Xidan Mall, the largest shopping mall in Kyoto, Wangfujing Mall, Commercial Building, and other department stores, all of their products have started to discount.

And it seems that they were influenced by Asia's smiling service, and the state-run salesmen who turned their noses to the sky started to smile.

After all kinds of unbelievable things came out, such news gradually began to spread among the common people in Kyoto.

Xidan Department Store, Bauhinia Department Store, Wangfujing Department Store, Shangcheng Building, and Commercial Building, five state-owned commercial enterprises, jointly banned Asia Shopping Mall, because Asia is close to the people, because the prices of goods in Asia are low, and because they are charged with disrupting the market. charges.

Now the common people finally understand the reasons for this series of anomalies.

It turns out that these state-owned commercial enterprises who look down on people are behind their backs!

How can they bear it?

In an instant, the fishing boats in the entire city of Kyoto were heading towards Asia.

It is also because the price in Asia is indeed low, and the benefit of one million is based on real evidence to give up the benefit.

Catch up with the Spring Festival travel season again.

Now, the flow of people in Asia has skyrocketed, and even people who have never heard of Asia Mall come to Asia Mall to shop.

"If you don't buy anything in Asia anymore, what should you do if you can't buy anything?"

"Things from Asia are cheap and of good quality, why don't you go to Asia to buy them?"

"When shopping in Asia, not only can you enjoy the meticulous care of the salespersons, but you can also see their beautiful smiling faces. Everything you buy is pleasing to the eye. Why don't you go to Asia?"

"As long as I can shop, I will go to Asia. We ordinary people cannot watch a conscientious enterprise like Asia fall."

These remarks were widely disseminated in Kyoto and became the innermost thoughts of the people in Kyoto.

got their approval.

Moreover, Asia has achieved the ultimate in not only returning goods, but also serving with a smile.

What's even more amazing is that Fang Shenglong also set up stations in major traffic gathering places in Kyoto to charter cars for pick-up and drop-off.

Free transportation for people to come to shop, and you buy something, and send it home for you for free.

It is this kind of considerate service that instantly won the hearts of the majority of people in Kyoto.

And not only in Kyoto, the reputation of Asia has even spread to places like Jizhou and Qingzhou. Many people even specially took the train to Kyoto to go shopping in Asia.

All kinds of incredible operations directly alarmed CCTV and major media.

Even the name of Asia has been heard above.

The five major state-owned commercial enterprises are completely confused and buzzing. .

Chapter 0320: When the times abandon you, they won't even say goodbye to you (see full order, custom order)

"The establishment of the Asia Mall is epoch-making. It has opened a new era of retailing in my country, allowing customers to make consumers truly the masters of consumption. This is worth learning from other retail companies across the country. Since the reform, my country is in need of this full Vibrant, pioneering enterprise, Asia Mall has played this role."

"National Daily"

"Xidan Shopping Mall, Bauhinia Department Store, Wangfujing Department Store, Shangcheng Building, and Commercial Building jointly blocked Asia Mall. It is obviously the awakening of state-owned commercial enterprises. They realized their overall backwardness and beat Asia. It is a 'heresy', but history has proved that once the tide of the times is set off, it will not be reversed again, and the author is looking forward to the rebirth of Asia Mall under the siege and interception of these five state-owned enterprises."

"South China Commercial Daily"

"This is a fierce price war. For the first time, the five major state-owned commercial enterprises have introspected themselves because of a private enterprise, changed its unruly attitude, and invested a lot of real money in services and prices. Asia Mall even sold In order to make a profit of one million, the slogan of reducing the price of all products by 10%. This is a huge business war. Although it is only limited to the city of Kyoto, its influence has already affected all enterprises across the country. "

"Southern Weekend"

"This is a tragic business war that can be named the most powerful in the Xia Kingdom so far, but there is no loser in this business war. According to statistics, the general price level of Kyoto City has dropped by [-]% compared to the Spring Festival last year. , The shopping volume of the common people has soared, which is caused by the improvement of the living standards of the people and the fighting between the six major department store retailers.

However, because of the fighting of the six stores, a large number of customers flowed into the department stores, which further shaped the consumption habits of the people. The customer traffic of these six stores increased significantly. According to the data, if this growth rate continues, Asia Shopping Center and Xidan Shopping Center will continue to grow. The sales volume of these six stores, Bauhinia Department Store, Wangfujing Department Store, Mall Building, and Commercial Building, is expected to soar and is expected to exceed one billion in monthly sales, making them all among the top ten in the national retail department store industry."

-"Eastern Economic Weekly"

Seeing this Oriental Weekly, a smile appeared on the corner of Yucheng's mouth.

After reading these few newspapers, although each newspaper has its own content that it wants to convey, it is a bit dry.

However, this Oriental Economic Weekly has quite foresight in analyzing the situation of the six companies in the future.

From the looks of it, it was written by an old hand who had been in the business circle.

However, this point of view is still a bit biased, and I didn't realize that the Asia Mall belongs to my Yucheng industry.

How could Asia Mall's countermeasures be so simple? If you want to follow up, you have to throw real money first.

And if you can't follow up, it's slow death.

The times are changing, the environment is changing, others are making progress, let alone regressing, it is still a big mistake to stand still.

Yucheng thought about this in his heart.

He is very sure that the emergence of Asia will surely sweep the whole country and completely reshuffle the domestic retail industry.

Businesses that stick to the stereotypes will gradually die out, and only those who are brave enough to innovate and keep up with Asia's footsteps will survive.

And if these retail companies survive, the domestic retail industry will be very different from the original time and space.

In the original time and space, in the retail industry in Beijing, Carrefour, Wal-Mart, Yichu Lianhua and other supermarkets were the top commercial enterprises of that era.

Carrefour, an international retail giant, entered Xiaguo in 1995. As soon as it entered the domestic market, it was a big hit. It opened hundreds of stores in just a few years, accounting for more than half of the supermarkets.

In 1996, Wal-Mart, the world's number one retailer, entered Xiaguo, opened the first Wal-Mart shopping mall and Sam's Club store in Pengcheng, and started to harvest the domestic market following Carrefour.

You know, in the original time and space, when Carrefour first entered the domestic market, it would not be an exaggeration to describe its hot situation as "laying down and making money".At that time, the slogan of "Happy Shopping Carrefour" was deeply rooted in the hearts of the people, and there were even scenes of a large number of consumers waiting in line at the door of Carrefour in various places before opening.

At that time, Carrefour was the well-deserved No. [-] retail giant in Xiaguo, and Carrefour and Wal-Mart were well known to everyone in China.

China Resources, RT-Mart and other domestic business enterprises are all in their hands.

When these retail giants come to the domestic market, it is simply a dimensionality reduction blow to domestic retail companies.

But now everything has changed.

Yucheng directly broke through the stagnant domestic retail industry in 1991.

And if after a few more years of development, if Carrefour and Wal-Mart really enter the domestic market in 95 and 96 like the original time and space, then what they have to face is not the desert-like competition in the domestic retail industry. It will be an industry giant whose business philosophy and business model are not weaker than theirs and are more localized.

Thinking of this, Yucheng looked forward to seeing the confused faces of the heads of Carrefour and Wal-Mart Asia.

In fact, Yucheng considered the name "¨" Carrefour" when establishing Asia Mall.

After all, compared to other foreign retail giants, Carrefour's Chinese translation of Carrefour is the most advanced. This name can first of all make Chinese people feel good about it, and it is easy to read and understand.

Just like Coca-Cola, it is a model in business operations.

However, Carrefour withdrew from the domestic market in 18 and announced its defeat.

When its annual revenue was more than 400 billion, state-owned retailers such as China Resources Vanguard and RT-Mart, which he crushed and beat in the 90s, had already crossed the threshold of [-] billion.

Still the same sentence, when the times abandon you, they won't even say goodbye to you.

Moreover, the name Carrefour is too stingy (is it Li's), and Yucheng's ambitions are not limited to retail.

What he wants to do is an urban complex, and retail is just one of the cores.

So compared with Carrefour, he prefers the name Asia.

I like Asia's push to push the domestic retail industry, opening hundreds of stores in five months, with a lot of courage.

Right now!

"Brother, you have been reading these newspapers since you got in the car. The things reported in the newspapers are either bragging or telling stories. There is nothing interesting about it."

In a car, Wang Wen leaned on Xu Qianru, ate the already peeled oranges she handed over, and said, "You might as well communicate with your sister-in-law if you have this time."

Zhang Baiqing, who was sitting by the car window reading a book, heard Wang Wen's words, put down the book and raised his head, just in time to see Yucheng who turned his gaze away from the newspaper.