Rebirth: Rising from the Far East

New Year's Eve?

Duan Yongpin changed his mind, and the first day of the Lunar New Year in 1991 was February 2th in the Gregorian calendar.

In other words, there are still 21 days before Chinese New Year.

He said the number ignorantly.

"Yes, there are still 21 days."

"Spring Festival, it's almost here!"

Spring Festival?

When Duan Yongpin heard this word, his whole body was instantly struck by lightning.

(1/3) justice.

Chapter 0306: Our products become the memory of the times

Spring Festival Transport is a unique social phenomenon in Xia Kingdom.

It is a frenzy of population movement that has spread across the country.

The specific time is [-] days before and [-] days after the Spring Festival.

Because of the Lunar New Year, the largest festival in China, there is a large population migration caused by wanderers returning to their hometowns.

It is said that this term first appeared in 1954, but since the implementation of the household registration policy.

It was not until the 80s, with the increasing demand for human resources from the development of the national economy, the rise of migrant workers, and the increasing pressure on the transportation sector, that the Spring Festival Transport officially became a special social phenomenon.

At that time, the southeast coast was opened up, and the demand for labor soared. The south became a gold mining site. People from all over the country left their hometowns and went to the southern coastal cities to find opportunities to make a fortune.

And even more so today.

And because of the north, because of the prosperity of the "[-]" ​​and the Northeast.

The concentration of manpower has long been more than just the southern region.

Seeing that he had come to understand, Yucheng glanced at the crowd, turned his gaze away, looked directly at him and said, "That's right, it's Spring Festival travel."

"Such a large amount of population migration drives economic growth and is a huge expense."

"In our country of Xia, spending money is the most unavoidable thing in the new year."

"Many people have worked hard for a year just to spend such a sum of money when they return home, so that they can have face and their families have face."

"Tell me, if our Xiaobawang becomes a must-given gift during the Spring Festival, how will its sales skyrocket?"

"Our Little Overlord will become a must-given gift during the Spring Festival?" Duan Yongpin opened his mouth wide and looked surprised: "How is this possible? He's just an fc game console!"

"Why not?"

Yucheng directly handed over a document in his hand and said, "Look at this."

"We don't accept gifts during Chinese New Year and holidays, we only accept gifts from Xiaobawang."

"Little Overlord, give your child the best company!"

Duan Yongpin read out the words on the document, and then he looked weird.

"This...is Xiaobawang's new advertisement?"

Yucheng nodded and asked his opinion, "How about this new advertisement?"

Duan Yongpin said: "It's a bit simple, catchy, and a bit...brainwashed."

"That's right, that's the essence of this ad."

"Think about it, compared with the huge revenue growth brought about by the wave of returning home and shopping during the period around the Spring Festival, the benefits brought by the acquisition of Xinxing and Yuhe, opening up the North China market in the Central Plains, and creating a nationwide channel sales network , what is it?"

Yucheng said in high spirits: "In addition to Xiaobawang, Aihua Electronics, Chery Hongguang, and Haojue Motorcycles will all be on the market within this period."

"Having a complete sales channel and catching up with this shareholder wind, the benefits that can be brought are far from being as simple as one plus one equals two."

Yucheng understands very well that if his combination continues, game manufacturers, electronics factories, and even car and motorcycle manufacturers across the country will be confused.

The key to this combo boxing is time.

Taking advantage of the Spring Festival transportation and the great population migration, the reputation of Xiaobawang, Aihua Electronics, Chery Hongguang and Haojue Motorcycle can be spread all over the country.

This is the key to brand building.

After all, in this era, the penetration rate of television is not high.

There are only a few TV sets in a village in the countryside, and even in some towns, not every household has a TV set.

On the other hand, people all have the attribute of following suit, and the word-of-mouth brought by word of mouth is correspondingly far greater than the spread of pure advertising.

If it works well, brands such as Xiaobawang and Aihua can even become memories of the times!

As someone who came back from 30 years later, Yucheng knows how nostalgia and sense of the times can attract money.

It can be said that preempting this time point is bound to the Spring Festival travel and Spring Festival.

In the future, when the Spring Festival comes, and when I go home during the Spring Festival, I will think of these brands.

The value brought by these subsidiary influences is comparable to a thousand pieces of gold.

"Didn't you always want to know why I put such high hopes on Aihua Walkman?" Yucheng took out a machine from Menshaq's pocket and said, "Take a look at this!"

Duan Yongpin took it, and Shen Wei, Chen Yongming and others immediately moved closer to look at it.

I saw that the object in Duan Yongpin's hands was silver-white, and it looked exquisite and trendy in appearance. A streamer marked by aiva made it look more fashionable. Anyone with a discerning eye could tell that it was a novelty.

But Duan Yongpin himself has a more intuitive feeling.

First of all, this thing has a certain weight. It is not the cheap plastic material on the market, but an all-metal body, which feels very textured.

Then there is the sound quality, the most important thing for a Walkman is the sound quality...

He plugged in the earphones, and the sound quality surprised him.

However, he was still puzzled.

Weighing this Aihua Walkman, Duan Yongpin said: "Boss, the best-selling Walkman in the domestic market is Suoni's Alkman, but the annual sales volume of Soni in the Mainland is only more than 20. Taiwan, the entire market for Walkmans, only sells one million units a year, and the market is about one billion, which is comparable to the fc game console market. Although this machine is very good, it is not good enough to change the entire market. Why do you value it so much?"

He has investigated the company of Aihua, and it is precisely because he knows it very well that he is puzzled.

It was almost to the point of bankruptcy. It was a subsidiary of Suni before, and even Suni, the world's top company, couldn't get along in China. Why is Yucheng so sure that Aihua Walkman will be a big hit?

If Aihua could be so powerful, Sunny would sell the company?

Duan Yongpin still felt that his boss was too optimistic and too confident.

Although Souni has not fully entered the mainland market at present, it can be seen by virtue of its record in other parts of the world.

Winning the domestic market is only a matter of time.

If Yucheng chooses the market of Walkman, he will definitely collide head-on with Sunny.

This is different from Xiaobawang facing Xiaotiancai and Shengtian.

It is basically a competition between two different magnitudes.

Yucheng understood what he was thinking, and said with a faint smile, "You think the Walkman 5.7 is small...hehe, then let me ask you, which part of the audience is the Walkman?"

"It should be teenagers, they like listening to music the most."

Duan Yongpin thought for a while and said.

"What do you think?" Yucheng looked at the Xiaobawang employees beside Duan Yongpin, such as Shen Wei and others.

"I think it should be white-collar workers. They have money and interest in this hobby."

"How could it be a white-collar worker? Wouldn't it be better for them to just buy a tape recorder with better sound quality?"

"I think it's still students, they have time to spare."

Rock fans, how popular is rock and roll these days?Cui Jian, Dou Wei and their CDs are all sold out.

Just when everyone was chattering, each talking about the audience they thought.

Yucheng said with a stern expression:

"Wrong, all wrong!"

(2/3).

Chapter 0307: Change the publicity strategy, the little bully will surely die? (seeking full order, custom

Yucheng's complete negation stunned the management of Xiaobawang.

They have all said people of all ages, how can this market audience go wrong?

You can guess this, right?

Could it be that old men and old ladies bought it to listen to opera, they are the biggest audience?

But they have done preliminary research, and the most popular Zoni Walkman on the market is aimed at the young user group. What's wrong with this?

"Mr. Yu, I have checked the research report on the Walkman in the two major markets of Omi before Suony. They aimed at the young user group, did design and marketing, and achieved very good results. Is it possible that it will change in our country?"

A Xiaobawang employee said.

This has really changed!

What is the publicity strategy of Sunny Walkman?

Listen to music anytime, anywhere.

But this may work in Omi, but how could it work in China.

What is the primary identity of a teenager?

student.

As a student, you spend hundreds of dollars just to listen to music?

Itchy skin, isn't it?

From the perspective of mainland parents, this is a typical plaything!

"Aihua Walkman, the sound quality has surpassed Suony's alkman, and has a high-fidelity effect, but Aihua 27 Walkman is not for listening to music, it is a school product."

Yucheng said solemnly.

school supplies?

Confused, everyone was dumbfounded.

If Yucheng didn't say this sentence, they would have slapped that person a few times, and then they would hold the Walkman up to his face and ask: Are these fucking school supplies?

Walkman!

Still don't know if they make electronic products?

It's just a castrated version of the tape recorder, there is no external voice, and there is no recording. Can this fucking be used for learning?

Isn't this a joke?

But this sentence was said by Yu Cheng, who they most admire and trust most.

Therefore, for a while, many people's minds were directly confused.

What Yucheng said challenged their common sense too much.

Regarding this, Yucheng's expression was flat, and he asked suddenly: "Old Duan, you graduated from Zhejiang University, so it's not easy to be admitted to Zhejiang University, right?"

Duan Yongpin replied: "I am the first batch of people to take the college entrance examination after the resumption of the college entrance examination. It cannot be said that it is easy, but the difficulty is not that great. It is just that the preparation time is shorter, and a little more points are deducted for foreign languages. If you give me more For some time, Jingda Qinghua will have no problem."

Come on, he's a top student!

Duan Yongpin is from Jiangxi Province, which has always been a province with a large culture, and the competition for the college entrance examination is very fierce.

In this mouth, it turned out to be average.

This is Versailles!

"If you were able to listen and watch more at that time, and practice foreign languages ​​more, do you think it would improve your foreign language performance?" Yucheng picked up the Aihua Walkman on the table and said.

Listen more and watch more?

Duan Yongpin seemed to understand something, his eyes lit up.

Yucheng saw the light in his eyes, and said with a smile: "You said, if there was a Walkman at that time, and Lao Duan proposed to buy a Walkman to improve foreign languages ​​and practice listening, would his parents be willing to buy it for him?"

Which one of those present is not a wise man.