Rebirth: Rising from the Far East

Hearing what Yu Cheng said, he understood everything at once.

High, too high!

Just such a publicity change turned the Walkman, which was "playing with things and losing one's ambition", into a "school supplies".

With this brand-new positioning package, it is not unfavorable in the mainland market!

As Chinese, they know it all too well.

No matter how hard it is, how can you suffer your own children.

No matter how tired you are, isn't it all for your own children?

Their children all proposed to buy school supplies to improve their grades. How can parents disagree?

Parents see that other children have Walkmans, but their own children don't. Does this make their children wronged?

Everyone's thoughts were instantly opened.

How the hell can you do this?

Changing the way of publicity is simply changing a product and a different consumer group!

That's right, the biggest consumers of Walkmans are teenagers.

But in China, it is the parents with economic power who have the spending power and can decide what products teenagers consume.

Only when their parents are dealt with can they be regarded as getting this consumer group and finding out the product positioning.

I learned it, and everyone said I learned it.

After all, although I said in the publicity that it is learning foreign languages, we have no control over whether your children will learn foreign languages ​​or listen to songs when they buy them back.

Thinking of this, everyone was shocked, a huge shock.

People like Duan Yongpin, Shen Wei, and Chen Yongming understand very well that if they really promote Aihua Walkman according to Yucheng's idea, then its sales volume is very likely to surpass Suoni, and the market will be upgraded and skyrocketed.

And catch up with the Spring Festival travel period, buy a small gift for my son and daughter.

During the Spring Festival, when visiting relatives and friends, giving a walkman or a little overlord to nephews and nieces, and to younger generations is also a very affordable gift.

Moreover, after the Spring Festival and winter vacation, it is the school season, and there is another wave of sales frenzy.

Thinking of this, everyone reacted.

No, it's not possible, it's inevitable.

Walkman sales are bound to skyrocket!

And the skyrocketing upper limit is even higher than that of Xiaobawang.

After all, Xiaobawang is a game console no matter how well advertised it is.

No wonder Mr. Yu/Boss values ​​Aihua Walkman so much!

When Duan Yongpin thought of this, his mind suddenly jumped.

He looked at Yucheng, and suddenly asked, "President Yu, do you think our little overlord can move closer to the promotion of school supplies?"

Hearing this sentence, the reaction of others was strange surprise.

But only Yucheng had a look of surprise, but more of an interest.

It is indeed interesting. The concept of Xiaobawang learning machine appeared in 93. In 94, Cheng Long was asked to shoot an advertisement of "Hope your child will become a dragon, Xiaobawang".

But now, Duan Yongpin realized the concept of learning machine only when he changed the promotional strategy of Walkman.

Sure enough, he is indeed the originator of the domestic marketing industry, and his sensitivity is really high.

"Tell me about your specific thoughts?" Yu Cheng said.

"I don't have any specific ideas yet." Duan Yongpin said with a blank face: "I just heard what you said, boss, and suddenly a flash of light flashed in my mind, that is, if our Xiaobawang game machine and learning get closer, then we must also be with love. Just like the Hua Walkman, by changing the promotional positioning, the market will be upgraded and leapfrogged, and the industry will be launched online.”

"It's good that you have this idea." Yu Cheng affirmed.

After finishing speaking, Yucheng glanced around the crowd and said 450: "Your President Duan's idea is very good. Compared with the upper limit of the market of game consoles, the content market in the field of learning is undoubtedly crushed and higher than it."

"Nowadays, a large number of parents may be tempted to buy Xiaobawang for their children after watching advertisements."

"But after a while?

Xiaobawang launched new products, launched the first generation, second generation, third generation?

Will they still buy it?

impossible?

If Xiaobawang only confines his attention to the game console industry, Xiaobawang will surely die. "

Hearing Yucheng's words, everyone was shocked.

Now that the little bully is making great strides, they have never thought about the future of the little bully.

But now Yucheng's words were like tearing open the wound that they had not been able to see, revealing the bloody truth.

Little Overlord...will surely die?

"Boss, you must have a way, right?"

Duan Yongpin immediately asked anxiously.

Yucheng smiled lightly, patted Duan Yongpin on the shoulder and said, "The solution, didn't you say it before?"

"Get closer to the learning category, how to do it, think about it yourself, and let me know the result."

Speaking of this, Yucheng said seriously: "We must have a sense of crisis at any time!"

"Especially at this time of day!"

He can't think of everything for his subordinates, and proper exercise is also a good thing.

Moreover, the big fat in the game console market has not been completely eaten, and it is clean!

Electronic products in the learning category are a huge market.

He is in no hurry to eat now!

(3/3, ask for votes).

Chapter 0308: When is geographical protection useless? (Seeking full order, custom order)

On January 1, the Spring Festival travel season began.

Xiaotiancai and Shengtian found out that manufacturers such as Xinxing and Yuhe, which had promised to fight Xiaobawang together with them, suddenly fell silent.

Looking back, I found that all of these manufacturers were acquired by Xiaobawang.

All the people I want to woo to form an alliance have become part of the opponent?

And not only that, the market occupied by these manufacturers has instantly become the self-operated ground of Xiaobawang.

Pieces of regional markets have been subjugated.

And what the hell is regional protectionism, under the offensive of investing in the construction of gas stations and the crazy purchases of Shengtian Foreign Trade, they have been defeated one by one.

What benefits can your electronics industry bring me?

The incense is still the incense that the physical construction and inventory have been purchased.

Xiaotiancai and Shengtian's family were completely attacked by a series of attacks, and they couldn't find their way.

Am I not fighting the bully?

What is Yuanda Logistics?Why can the transportation be smooth throughout the country, and the supply capacity of Xiaobawang has never been interrupted.

What the hell is this Far East gas station?

Give in to build a gas station for the local area?

Shengtian foreign trade purchases empty the inventory of your factory, what does it have to do with Xiaobawang entering the local market, just let it go?

Xiaotiancai and Shengtian found out that their offensive methods were simply dispelled by Xiaobawang.

And their daily marketing investment is no smaller than Xiaobawang, throwing tens of millions every day.

But Xiaobawang turned out to be like a bottomless pit. Not only did he acquire game manufacturers one after another, but he also advertised discounts all over the place.

If the two of them hadn't entered the arena a few years earlier, drank their first soup, and had the support of Wanwan's headquarters, they really wouldn't have been in a stalemate with the bully for so long.

And the reality is worse than they imagined.

Except for the southeast coast and the southwest region, the markets in other provinces and cities have all been breached, and the market share of Xiaobawang has been completely crushed.

And just these two provinces along the southeast coast, together with the southwest region, have overwhelmed them.

Especially in the southwest region, Zhao Jianguo was getting weaker and weaker.

Zhao Jianguo, who was originally aggressive, claimed that his influence was deeply rooted in the entire three provinces and one city in the southwest, but now he can only guard the market in Wudu and half of Sichuan Province.

And in order to deal with the following agents, he, the general distributor, had to give up his own interests to satisfy their appetites.

Otherwise, it is really a failure across the board.

He has already regretted it. The colleagues who went to Shanghai to participate in the dealer conference, now all rely on Xiaobawang to eat their mouths full of oil, and he also heard that Xiaobawang is just one of many agency products.

There will be a larger market for them to occupy in the future.

Hearing the news, he was both regretful and angry.

If you Xiaobawang want to come up with so many products, I won't fucking leave!

It's good now, I haven't made much money, and the people below are starting to lose their morals.

And those who chose to follow him at the dealer meeting now regard him as a bandit and hate him.

In a word, the domestic game console market and even the entire electronic product market have ushered in a major cleanup.

This big cleaning is not only about the manufacturers behind it, but also many related industries such as logistics, dealers, and after-sales.

Deng Xian, the president of Xiaotiancai, couldn't understand why his family entered the mainland market two or three years ago with such a deep foundation, and why it was brought to this point by a Xiaobawang that was established less than a year ago.

It is not that no manufacturers have challenged their status as little geniuses before.

There are Shengtian, Lianhua, local, Wanwan, and even island countries.

But without exception, all of them were defeated by them, and those who were not defeated, at most, just defended the markets of all parties, and no one could do anything to others.

But what is the situation of the little overlord now?

They are about to be driven out of the mainland market, which is too exaggerated.

Do you really want to beg for mercy from the little overlord, the new king?

But this idea was completely extinguished until he saw the advertisement that night.

That night.

People watching TV suddenly found out that CCTV has put on a new advertisement.

After the news broadcast ended, Xiaobawang's ad became a Walkman ad.

A little girl was holding an exquisite and beautiful Walkman, and while listening to the English words played in it, she read them out.

"Aihua Walkman, learn foreign languages ​​at any time〃"!"

In the last three seconds, Aihua's brand logo was displayed.

Aiva!

Sophisticated initials that look cute and stylish.

In the evening, there were four Xiaobawang advertisements, but in addition to the news broadcast this time, the column "Serving You" also broadcast the news of Aihua Walkman.

In addition to the commercials, the Serving You program team even produced a special issue of "Let's Learn Foreign Languages ​​Together".

The content is very suitable for today's reality, saying that the country is currently opening up, how important it is to master a foreign language, it can not only increase job opportunities, but also help the motherland.

To learn a foreign language well, you need to listen more and memorize more.

The host personally introduced the learning experience, saying that it is convenient and quick to use the Walkman to listen to English, and it will not disturb others. You can also follow along and learn, and your English level has improved rapidly.

My daughter has used it, and her studies have improved by leaps and bounds.

"Serving You" is the first talk show in China, and the host is also the first host in China.

It can be said that there is no one who has watched TV who does not know this person.

This credibility can be said to be at the ceiling level.