Rebirth: Rising from the Far East
Page 238
"Hi, is it Yum!?"
"Do you want to sell your game consoles to the Southwest?"
(Resume normal update tomorrow).
Chapter 0302: The domestic market with demons dancing wildly
Nowadays, in the fc game console market in the mainland of China, it can be said that demons are dancing wildly, and many pirated brands are chaotic, each relying on price, quality, and the number of compatible game cartridges to conquer the city.
Among them, Xiaotian was the first to enter this industry, and his power was mainly concentrated in the Fujian area.
With Minzhou as the center, it occupies the entire southeast coastal market.
If there is no Xiaobawang, the overlord of the southern fc market should be this one.
However, now Xiaotiancai only has a stronghold in Minzhou in the southern market. Although Xiaotiantian still has a share in other states and provinces, if he is placed with Xiaobawang, consumers often choose Xiaobawang first.
Therefore, the market share of Xiaotiancai has gradually declined after the CCTV advertisement came out.
But outside of the south, Xiaotiancai is still the best-selling fc game console.
But now in the domestic fc market, apart from Little Genius and Little Overlord.
There is also a company called Xinxing Electronics.
This new star electronics is a Jinmen company, and its market is mainly in the Northeast and North China.
It is the first company in China to adopt the Sega prototype and launch the fifth-generation Sega machine at a low price, becoming a pioneer in the popularization of [-]-bit machines.
And what about Shengtian?
This one, like Xiaotiancai and the previous Lianhua, is from the Wanwan brand.
And Shengtian is different from Lianhua Xiaotian.
The parent company of 27 Little Genius is Wanwan Jingji, a company specializing in game production and distribution.
Xiaguo Chess, also known as Chess King, the earliest chess game run on computers on FC, is the masterpiece of this company.
Moreover, this crystal technology company not only spent huge sums of money to promote the brand of Little Genius in China, but also aggressively attacked in Mao, creating a game console brand called Dandy, taking advantage of the price advantage and even occupying Rentiantang's share in the world .
And Shengtian is a serious half-official, half-bandit brand.
Its parent company is Wanwan Jialin.
Jialinxing is the largest distribution agency established by Sega in Wanwan.
This guy in front of Wan Wan sells Sega MD's localized Ashiro game console.
After accumulating technology, he turned around and came to the mainland at the beginning of last year, and launched Shengtian, a pirated fc brand.
There are two brands and two games, one uses Sega as the substrate, and the other completely imitates Rentiantang.
It can be said that if you know how to play, this Jialin Guild will play.
Therefore, although Shengtian did not enter the mainland market so early as Xiaotiancai.
There is no Xiaobawang, Yucheng has the support of the entire Qingtian Technology Group.
However, it also relies on the entire industry chain of Wanwan to extremely compress the production cost of Shengtian game consoles.
Relying on the price advantage, the offensive has been fierce all over the country in the past two years.
Now the big dealers in the Southwest took the initiative to offer an olive branch to Shengtian, so that Shengtian can directly enter the big market in the Southwest.
How could they give up.
So Xiaobawang is fighting across the country this time.
It's not just the family of the little genius.
There are also Shengtian, Xinxing, Yuhe, Zhibao, Xiaolintong and other manufacturers with an intricate network of relationships in various provinces and cities across the country.
However, Yucheng has the confidence to start this battle, so he is naturally sure to defeat them.
Not only defeated, but he also wanted to unify the fc market in one breath. .
For this reason, Yucheng plans to invest [-] million yuan in CCTV's local channels this year just for the investment in advertising.
One hundred million is the annual revenue of a large group in this era, but Yucheng intends to invest all the money in advertising.
Not only did manufacturers like Xiao Tiantian not expect it, even Duan Yongpin did not expect it.
In addition to a large number of advertisements, in terms of production capacity, 300 million compatible chip motherboards were directly transferred from Lianhua.
The factory transferred to Xiangshan City is just to assemble it directly.
What is the most outrageous thing?
Is it the main chip supplier of Lianhua or Rentiantang.
In other words, the chip used by Xiaobawang is actually the same as that used by Ren Tiantian.
And Duan Yongpin is not idle, he has already signed OEM contracts with eight OEM factories in Pengcheng long before the advertisement was launched.
As long as the supply of chip motherboards is sufficient, Xiaobawang game consoles will continue to guarantee production capacity.
With sufficient production capacity, logistics, and marketing, plus a nationwide channel sales network.
How did Yucheng lose this battle?
It can be said that everything is ready now, only the east wind is owed.
And now this shareholder wind has come.
On the same day, all the agency distribution rights in 25 provinces and cities were sold.
A low of 500 million, a high one such as Suzhou Province directly soared to a high price of 300 million.
Guang Guang only charged the agency authorization fee, and Yucheng directly collected nearly [-] million.
It can be said that with [-] million yuan, he has already recovered all the advertising expenses in the early stage and the logistics loss in the middle.
When Feng Lun saw this number, he was immediately shocked.
When he was under Mou Guozhong, when had he ever seen such a business!
This has not been shot, and the cost has been made back.
In South Germany, it was not for the supply of goods that time, various mortgages and various bank loans.
Liu Jun didn't expect things to go so smoothly, but he knew who the biggest contributor to such smooth progress was.
If it weren't for Yucheng's packaged authorization for a full range of products, it would have been impossible to receive such a high authorization fee.
"Boss, now the big network of dealers has been cast down, and our national channel sales network has almost been established except the Southwest and Minzhou, which is the base camp of the little genius."
"But there is one sentence that I never knew whether I should say it or not."
In the background, Liu Jun looked at Yu Cheng and asked aloud after he left the stage.
"If you have anything to say, you can just say it. How else can the boss treat you just because of a few words?"
Feng Lun paved the way for Liu Jun to round up the situation. After all, Liu Jun was brought to Yucheng by him, and he was also his dead brother.
He was afraid that Liu Jun would take the credit and say something unsightly at this time.
Feng Lun knew very well the dispositions of his brothers.
Liu Jun doesn't know how to talk around and say what he has to say.
But the heart is definitely good.
Yucheng looked at the two of them, how could he not understand what Feng Lun meant.
But he doesn't mind their brotherly friendship433.
Forming cliques and so on is simply not established among the many industries of the current Yu Consortium.
Every mountain is guarded by his most trusted and reliable brother.
Hong Kong Island, Northeast, Mainland, Far East.
None of these four places can be established independently without him.
"Just say what you have to say, there is no need to hide it in front of me."
Yu Cheng waved his hand and said directly.
Liu Jun pursed his lips and said, "Boss, I saw this month's financial budget statement from Mr. Duan in Xiaobawang. We are advertising, and we are also setting up directly-operated stores across the country. If we take into account the profit concessions to dealers in order to occupy the market, and the possible price war. This month alone, our loss is more than 1 million yuan."
"And the loss is another aspect. To open such large-scale directly-operated stores in major cities, the manpower training is simply too late. We can only poach people, and the money for poaching people is a sky-high price."
"Our Xiaobawang now has mature products, and Lianhua is our production capacity guarantee. If we wait a little longer, the talent reserve system is established, our Far East University is established, and Yuanda Logistics is fully mature."
"In that case, wouldn't it be able to save a lot of money, and when the time comes, wouldn't it be the crushing little geniuses who can crush them?"
Speaking of this, Liu Jun paused for a moment, glanced at Yucheng's face, saw that he was still calm, and boldly said: "We...are we a little eager for success?"
(Today's three chapters, 1/3).
Chapter 0303: Monopoly is the most profitable business
"Liu Jun, what are you talking about?"
As soon as Feng Lun heard Liu Jun's words, he immediately stopped him sharply.
"When did the boss make a mistake in his decision-making? Can you ask me?"
"The laying of the logistics network and the establishment of sales channels all over the country are not just the work of Xiaobawang's family in one place, but our entire Yu's consortium, including Qingtian Technology Group, Chery Hongguang, Yuanda Heavy Industry, and even those related to Hong Kong Island. The trade lifeline on the side and the Northeast side."
He attended the Kyoto consortium meeting in December and was very aware of Yucheng's plans.
Little Overlord, the game console market is nothing in the eyes of his boss.
The primary goal is to establish a unified and complete logistics network and channel sales network to open up national joints for future industries.
It is not clear that Liu Jun did not participate in the Kyoto rally, but not being clear does not mean that Liu Jun can comment on it.
After finishing speaking, Feng Lun immediately turned to Yucheng, "Boss, Liu Jun is suffering from brain twitch, don't argue with him, he will be in chaos if he cares about it."
Liu Jun's mind was buzzing after hearing Feng Lun's words.
Of all the strategies Xiaobawang has used so far, most of them are actually related to the overall situation in the future?
Raising his head, he met Yu Cheng's eyes in bewilderment.
At this moment, Yu Cheng was not angry, on the contrary, there was a hint of a smile on his lips.
He was actually quite happy.
For so long, no one has ever spoken out his shortcomings and meanness in front of him.
Brothers Wang Wen and Wang Wu didn't mention it, let alone Yu Dong.
In the Far East, Northeast,.Even for Hong Kong Island, he has always been the one who makes plans to grasp the overall situation, and his subordinates play the initiative in his plan to make his plan perfect.
It is really rare for Liu Jun in front of him to put forward his own opinions and advice without knowing the big plan.
The world is too big, and a person's ability must be limited.
Even if it is him, as his career grows bigger and bigger in the future, it will be impossible to take care of everything.
Therefore, someone needs to be by his side, check for gaps and make up for gaps, and dare to speak out.
This Liu Jun, I did not misread him.
Yucheng thought about this in his heart, but said on his mouth: "Whenever you plan a great deal, you have to take one step, look at two steps, and think about three steps. Don't just focus on the short-term interests in everything, but take a long-term perspective."
Yucheng took a few steps and walked out of the hall. Liu Jun and Feng Lun followed immediately, and Menshaq followed the three of them inseparably.
When he walked to the square, Yucheng said quietly: "What Feng Lun said is indeed part of my plan. Xiaobawang's current efforts, channel sales network, stores, and logistics network are all preparations for the future."
"But that's just one of them."
"You ask me why I didn't wait longer, why did I kill other game manufacturers so quickly〃"?"
Yucheng looked back at Liu Jun and asked:
"But have you ever thought about why I did it so quickly?"
"Excluding the reasons I mentioned above, and only talking about the moment, have you ever thought about why I am so impatient to ask the little bully to do it?"
This question directly confused Liu Junwen.
Even Feng Lun didn't know for a while, apart from the big layout and big plan later, why their boss was throwing money so impatiently?
Is there really another reason?
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