Rebirth: Rising from the Far East

They all know this, but now, why didn't the advertisement appear?

It's not that the ad just played is bad, but it's different from what they expected, which surprised and surprised them.

Everyone looked at Duan Yongpin.

Duan Yongpin smiled lightly: "Don't worry about it, who said that there will only be one advertisement for our Xiaobawang tonight."

Just yesterday, Mr. Yu personally called him and told him that Saatchi & Saatchi had won four commercials on CCTV.

This also means that Xiaobawang has three other advertisements besides this advertisement.

Four advertisements are played in a loop a day. With this level of publicity, how can it not be bombed?

Duan Yongpin didn't make a fool of himself. After disclosing this information to his subordinates, everyone was surprised and delighted.

They know exactly what that means.

One advertisement has so much effect, let alone four.

Sure enough, after the weather forecast was over, the widely advertised program appeared.

[Little Overlord, make a ten thousand yuan household]

Eleven large characters suddenly appeared on the TV screen.

A game competition promotion centered around Xiaobawang has officially started.

Then serve you, and continue with the next wave.

Watching the continuous appearance of "Little Overlord", audiences across the country were shocked.

【Little Overlord, Endless Fun】

[Little Overlord, make a ten thousand yuan household]

[Small Overlord, City Competition]

And so on, the nouns are clamoring overnight.

"What is this bully? A game console?"

"Can you really make 1 yuan by playing games?"

"Dad, I want to buy this."

"Dad, I want to buy Xiaobawang."

......

Such conversations are happening in thousands of households tonight.

Xiaobawang has become the new favorite of children.

The management of Yuanda Department, Chery and Yuanda Heavy Industry is staring at the advertisement on the TV with enthusiasm, the excitement in the eyes is about to jump out.

They do know that these advertisements are made by Saatchi & Saatchi.

After the Xiaobawang publicity, it will be their turn.

Xiaobawang can promote it to such an extent, what about them?

"It's amazing, this little overlord can actually do advertising to this extent."

"Has Chery Hongguang completed the inspection?"

"Fasten inspection, we must ensure safety and quality, this is our first self-developed car, there must be no mistakes."

"Working overtime, the Haojue motorcycle production line should not stop."

"Damn it, it's our turn to make money!"

Chery Hongguang and Yuanda Heavy Industry were filled with happiness everywhere.

On the other hand, game console manufacturers such as Little Genius and Cool Kids all looked ashamed when they saw these advertisements appearing on CCTV.

"It's over, it's over."

This fucking product is not as good as others, and its quality is not as good as others.

If it weren't for their early entry, they would have occupied the market ahead of time.

They have long been defeated, and it is not just the cities in the south.

And now, the ad is out.

Marketing is completely incomparable, and they feel that it is over.

The game market is about to change.

At this moment, it is different from ordinary people in thousands of households, and also different from these advertising stakeholders.

Inside CCTV, Yang Weize stared at the current TV show without taking his eyes off it.

Song Changting stood beside him, and said calmly: "These advertisements are broadcast. This product called Xiaobawang will sell out in 1991."

They had already seen the commercial samples sent by Saatchi & Saatchi, and when they saw it for the first time, they felt awesome and shocked.

Now watching it again on TV, this feeling is even stronger.

Family, family, children, parents, companionship.

These eternal hot topics are inherently empathetic.

As for the second ad, it also adds money attributes to you.

You can earn money by beating bullies. This genius-like idea will attract many adults and children.

And the third advertisement emphasizes competition and competition.

A natural hotspot.

Song Changting can imagine what kind of monstrous effects these advertisements will have when they appear in front of the TVs of ordinary people's homes.

After all, children's money and women's money are best earned.

After Song Changting finished speaking, he felt very strange that Yang Weize didn't respond to his words.

This is not in line with Mr. Yang's temperament!

Looking back, seeing Yang Weize still staring at the TV screen intently, Song Changting said in surprise, "Director Yang, what are you watching? The commercials have already finished."

He looked at the TV screen, which was playing the TV series "Iron Man" at the moment

Yang Weize didn't answer Song Changting's words, but asked himself: "Can we interrupt the 40-minute TV series in the middle and insert an advertisement?"

This sentence seemed to be spoken by Yang Weize to himself, and also to Song Changting.

But no matter which one, Song Changting heard it all.

After listening to it, his face froze for a moment, and he said in surprise: "Why do you have such an idea? An advertisement is inserted in the middle of a TV series? Why don't the common people scold us to death?"

"Who did you listen to come up with such a bad idea? Let me tell you, this change is bound to cause local stations to follow suit, and even expand the spread. We CCTV can't make such an opening!"

Song Changting worked long hours, knowing that this matter would definitely cause a backlash.

Moreover, it has only been less than two years since commercial advertisements were allowed to appear on TV, and CCTV is about to start inserting advertisements in the middle of TV dramas, which is a big taboo!

Now there are no recreational activities, most people just watch TV, listen to the radio and read newspapers.

The momentary advertisements may be a little fresh, but they have always been advertisements, and there are advertisements in the middle of TV dramas, which is definitely unacceptable.

Naturally, Yang Weize could also think of these things. After listening to Song Changting's words, he waved his hands and said, "I mean, I don't have any plans yet."

Yang Weize said this, but he couldn't let go of the thought in his heart.

CCTV can broadcast three or four TV dramas a day, with about seven or eight episodes.

How much more advertising would there be if there were one or two commercials in the middle of each episode!

These are all income-generating!

Back in Pengcheng, the TV commercials have all been played.

At this moment, Duan Yongpin restrained his expression, walked up to Liu Jun solemnly, and said, "Manager Liu, although you said that you joined our Xiaobawang halfway, but we have seen your ability these days, and we recognize you of."

Hearing Duan Yongpin's words, Chen Yongming, Shen Wei and others nodded solemnly.

Liu Jun felt embarrassed, and said directly: "Mr. Duan, I know what you are going to talk about. Xiaobawang's working environment is much better than where I stayed before. I will not disappoint Mr. Yu's expectations of me, and I will not let you down." He will disappoint the little overlord."

After hearing this, Duan Yongpin patted Liu Jun's shoulder hard, showed a smile, and said, "Everything is ready now, and the only thing we owe is Dongfeng. Mr. Yu has helped us achieve the ultimate in publicity and marketing, and tomorrow will be sure." There will be a wave of sales.”

"Tomorrow is the time to test your sales force. If we want to win the national market, it depends on you."

Xiaobawang adopts a combination of direct sales and distribution. The direct sales are directly responsible for Xiaobawang's direct sales stores. This project was launched in advance to cooperate with the selection of Xiaobawang's national competition.

In major cities across the country, a 433 store has been rented, which specializes in selling Xiaobawang and serves as the flagship store of Xiaobawang.

There are three 360 ​​stores, which were funded by the Xiaobawang headquarters. Yuanda Logistics is responsible for the transportation and supply of goods, and Jin Zhijiang is in charge of the store operation.

But store operation is impossible to occupy the national market, which requires distribution.

This job was handed over to Liu Jun.

Liu Jun divided the country into five major regions, namely the Northeast, Northwest, North China, South China, and Southwest China.

Among them, South China and even the entire five southern provinces have already been taken by Xiaobawang, so they are not included.

The focus is on the other four regions.

For these four regions, Liu Jun and his sales team are required to establish a distribution system and a distribution alliance in this region.

Spread Xiaobawang's products to every city and every street.

So that consumers can buy Xiaobawang even in the store at their doorstep.

Such a huge project requires Liu Jun to lead people to do it himself.

It can be said that whether Xiaobawang can occupy the national market, the burden of spreading Xiaobawang all over the country falls on Liu Jun.

Liu Jun didn't flinch in any way, and his short body stood upright.

"Mr. Yu brought our brothers back when I was most frustrated, and gave us such important positions regardless of the past."

"Right now, as long as I, Liu Jun, are the sales manager of Xiaobawang for one day, Xiaobawang's goods will be sold to every street corner in the country."

"That's right, this job is indeed very difficult."

Liu Jun said this, and smiled: "But, isn't our advertisement released tonight?"

"Before we were going to lay Xiaobawang, it might be in the north and southwest, and it was difficult to advance without popularity. But now, who would not accept our Xiaobawang? It's just that I took people to make a few more trips."

At this point, he smiled, but the others did not.

Because they all know that this is nothing to do with running a few more times.

In so many cities across the country, running from one place to another, dozens of pairs of shoes will be ruined.

Many people don't understand why the distribution network should be pushed to such a detailed level, they think it is unnecessary at all.

As long as you find a few big dealers in various provinces and regions, wouldn't it be enough to let these dealers do the work?

But where do they know.

Liu Jun's sales team is not just for selling a product of Xiaobawang.

In the future, more products of Xiaobawang, the products developed by Qingtian Technology Group, the products of Aihua Electronics, and even Chery Hongguang and Haojue motorcycles can use this sales network.

This distribution network is not only for Xiaobawang's family, but for all products in the Yucheng Yu's consortium system.

Duan Yongpin knew this, and Liu Jun knew it even more.

.......

Ding Ding Ding!

Twelve o'clock struck midnight.

At this moment, a brand new day is ushered in.

January 1991, 1, New Year's Day is here!

(two in one).

Chapter 0298: The little overlord is sold out, I'm good at overwhelming people with power

On the last day of 1990, because of the replacement of the CCTV advertisement, it caused an uproar in China.

And the next day, January 1991, 1, New Year's Day!