Rebirth: Rising from the Far East
Page 235
A brand new day, a brand new year.
The sky just turned white.
A large number of people poured into major stores across the country. When they entered the store, regardless of men and women, the first question they asked was.
"Do you have Xiaobawang game consoles for sale here?"
Salespeople in stores across the country were stunned that day.
Some people didn't watch TV last night, and they didn't even know what Xiaobawang was.
This kind of absurd but vigorous business behavior is staged all over the country.
Kyoto Xidan Department Store is the largest department store in Kyoto and the country.
Those who flocked to Xidan Department Store thought that there should be Xiaobawang in this store.
But after asking the salesperson, there was nothing.
The largest department store in the country does not sell Xiaobawang game consoles, so why does it advertise?
Don't have this product?
Many customers were puzzled, but they could only leave.
Seeing so many customers return disappointed, the salesperson foreman immediately reported today's situation to the leader above.
"Manager, at least a few hundred customers came to our store this morning to ask if there is Xiaobawang for sale. I think this game machine called Xiaobawang has a good prospect. Do you think we can go there to buy?"
The side he was talking about was naturally the sales team sent by Liu Jun. Liu Jun divided the country into five major regions.
However, Kyoto, Modu and Pengcheng are listed separately, and none of them are in these five major districts. These three cities have set up a large number of directly-operated stores for sales and operation.
Due to the shallow foundation in Kyoto, there are only two directly-operated stores selling Xiaobawang, and Xiaobawang's sales team is based in these two stores.
Naturally, it is impossible for two directly-operated stores to take the market share of the entire Kyoto, so in addition to these two direct-operated teams, the sales team also promotes department stores in major shopping malls in Kyoto, making their store fronts a distribution point.
The two storefronts in Kyoto are used as transfer points to distribute the goods.
Therefore, consumers may not know where to buy Xiaobawang game consoles, but those department stores in Kyoto know it clearly.
The manager of Xidan Department Store was surprised when he heard the news, but it was not that big, because he had already seen the CCTV advertisement last night.
The moment he saw the ad, he knew that Xiaobawang would be welcomed by the market, but he didn't expect it to be so popular!
He also didn't expect that there was a fucking advertisement, but it didn't say that the quality of the advertisement was so good, and it was played in rotation!
Now looking at the crowd outside Xidan, it seems that they are all here to buy Xiaobawang.
This fucking advertisement is too effective!
Sorry, so sorry.
It should not have rejected Xiaobawang's distribution proposal in the first place.
However, it is not too late.
The big-bellied manager reacted quickly, and immediately said: "Hurry up, go to Dongdan to find Xiaobawang's store to buy, and we will buy as much as you have."."
The foreman said excitedly: "Okay, I'll go right away."
After walking a few steps, the foreman thought of something, turned his head and asked with a bitter face: "Manager, what if Xiaobawang raises the price temporarily? Should we buy or not?"
Today is different from the past!
Their Xidan side is overcrowded, all of them are here to buy Xiaobawang game consoles.
Is their Dongdan store still busy?
And there are goods, can it be shipped at this time?
Even if it can be shipped, can you not raise the price?
The manager obviously thought about these problems, but he made a decision in a few seconds, and said with a gritted teeth: "Buy, as long as it doesn't exceed the selling price, we will buy."
If you don't purchase now, what will be lost is the source of goods!
He would rather lose money and keep these customers.
Like the decision made by the manager of Xidan Department Store, merchants in various cities across the country have become one of Xiaobawang's distributors in order to retain customers.
Yes, just distributors.
But the dealers are all gathering in Shanghai at this moment.
Commodity sales can be divided into three sales methods, namely direct selling, distribution and dealership.
Direct sales are the sales of goods by Xiaobawang's employees in the name of stores, among which direct sales stores are its biggest representatives.
Distribution is the distribution channel.
It refers to the middleman between the manufacturer at the starting point of the channel, that is, Xiaobawang, and the consumers at the end of the channel, that is, the shopping mall department store that does not belong to Xiaobawang, but sells Xiaobawang products.
Xidan Department Store is one of the biggest representatives.
These channels not only play the role of sales, but also have the responsibilities of after-sales service and brand promotion.
Therefore, if Xidan Department Store wants to get the goods from the directly-operated store at this time, it will not increase the price, but it needs to fulfill its duties as a distributor.
That is to assist in the promotion of Xiaobawang products and after-sales service.
Distributors are units or individuals that only have sales or services in a certain region and field.
In the five major regions, except for the southern region, Xiaobawang himself became the dealer.
In the remaining four regions and more than 20 provinces, Liu Jun will select a large dealer.
These distributors will have the right to act as an agent for the goods and can directly obtain operating profits.
In the future, they will promote Xiaobawang to the lower market, and distribute Xiaobawang's products to all streets in the area.
Distributors have great authority and can get the ex-factory price of the goods, and their business activities are restricted by Xiaobawang.
But the rights and responsibilities must be consistent with the little bully.
Obviously, this mode of distribution is to quickly occupy the market, so it also gives up part of the benefits.
This is just the early transition stage.
And this does not mean that in the area where the dealer is located, Xiaobawang cannot enter this market by itself.
However, this sales model of distribution is still widely popular in today's era.
Even most of the manufacturers in the country use the method of distribution in order to spread the goods all over the country.
Why?
There are many reasons, such as limited manpower, too fast expansion and so on.
But the biggest reason is because, in this era, regional protectionism prevails.
Every place has its own rules, and individual business units have deep roots. If you don't give up some benefits, you can't even try to enter their market.
But that doesn't mean sales teams aren't important.
In the original time and space, health care products were popular for a period of time.
Among them, the most famous brand of health care products is called Naobaijin.
And Naobaijin's sales team is very strong, and their organizational system is even the same as the group army, and the military organizational system.
Use a huge sales group army to enter major cities across the country, and conquering a city means winning (well, okay) a victory.
Naobaijin sells well all over the country, with a profit of over [-] million a year.
In addition to brainwashing advertisements, the biggest credit is its strong sales team.
And just today, the sales team under Xiaobawang Liu Jun has more than 300 people in the country.
These 300 [-] people obviously feel that the difficulty of today's work has been greatly reduced. As soon as they reveal that they are Xiaobawang's people, they are immediately welcomed.
Moreover, the signing of the distribution contract is also very fast. ,
However, this huge sales team is working, and Liu Jun is the boss of this team, as the little overlord and even the founder of the entire sales channel of the Yu's consortium in the future.
At this moment, it is in a studio hall in the central square of Shanghai.
In front of him are big distributors from more than 20 provinces and cities in the four major regions of the country.
This dealer numbered a total of 33 kills.
These people have their own advantages in their regions, provinces, and cities, and the purpose of calling them here is also very simple.
Xiaobawang dealership bidding! .
Chapter 0299: Those who want to leave can leave
In today's bidding meeting, the sound and image explained what is meant by the phrase "today you ignore me, but tomorrow I will make you unable to climb high".
It is not that Liu Jun did not fail to recruit distributors across the country before the Xiaobawang advertisement appeared on CCTV.
But they were all persuaded to quit due to various conditions, and they thought that the Xiaobawang game console was something for children.
There isn't much of a market at all.
For such a product, the cost and income paid for the agency rights are not equal at all.
Liu Jun originally wanted to fight for it again, lowered some conditions, and won [-]% to [-]% of the national market. It is still no problem.
But after Yucheng found out about this, he stopped the cooperation directly.
In Yucheng's words, yes.
"It's still a long time, let the bullets fly."
This flight, flew to the present.
Xiaobawang's fourth commercial was also aired at noon on January 1. These four commercials caused a big shock in the whole country.
The sales of Xiaobawang ushered in a surge, and there was an endless stream of people who came to buy Xiaobawang.
This scene made the whole country realize how big the market for children is and how easy it is for children to earn money.
Those dealers who refused to cooperate before saw this scene and immediately regretted it.
Even many dealers regretted it when they saw yesterday's advertisement.
The one who reacted quickly called 433 overnight to see if there was any chance to continue to cooperate.
The response was slow, and I called before noon the next day.
And Liu Jun's performance was also very generous, and he directly said the time and place.
Before eight o'clock that night, dealers from all over the country took planes, trains, and even drove to Shanghai at night.
Finally, before the deadline, we arrived at the agreed place.
Why limit the time to such a dead end?
Without him, it is just weeding out some partners who are not sincere enough.
At the backstage of the lobby of the central plaza in Shanghai, Liu Jun bent slightly and whispered to a young man: "Boss, it's time. There are 33 dealers in total. Among them, there are 25 dealers from East China and North China. Three people came, and five people came from the southwest."
"let's start!"
The young man responded lightly.
As soon as the voice fell, Liu Jun nodded and walked up to the front desk as he said.
The eyes of the young man followed Liu Jun's direction, and gradually fell on the 33 dealers who arrived at the bottom of the hall.
And the person who can make Liu Jun treat him with such low eyebrows is naturally Yucheng.
Even Duan Yongpin couldn't have this kind of treatment.
The reason why Yucheng appeared here is also very simple.
A week ago, he originally planned to go to the Northeast to inspect the achievements of Chery and Yuanda Heavy Industry during this period.
But as soon as he left Kyoto, he received a call from Song Yuanming of Qingtian Technology Group.
The content on the phone was brief, but the value of the news was priceless.
Song Yuanming was very emotional at the time and only said one sentence.
"Aihua Electronics has developed the latest Walkman, which is ready to enter the market."
No one knows the value of this news better than Yu Cheng.
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