Rebirth: Rising from the Far East

He has no choice but to let Yucheng Limited act as an agent.

After all, 2000 million is still too sweet.

Yu Cheng nodded after hearing this, but didn't say anything.

For this, he had expected.

Moreover, to be honest, he is really not interested in making wedding dresses for others.

This content change is more to prepare for the launch of Chery Hongguang and Haojue motorcycle products.

"As for the consecutive years, I'm sorry, this violates the above regulations, and I can't break this example."

If this example cannot be broken, it is all false.

Yucheng knew it well.

Nima, I was the first to bring up even the annual subscription. There are precedents for consecutive annual subscriptions. Is there a rule?

Yucheng didn't want to give up this opportunity with huge profits in the future.

After pondering for a long while, Zhang Baifeng couldn't interrupt, so he had to pour a glass of wine for both of them.

After drinking a glass of wine in his hand, Yucheng suddenly said: "Master Yang, what do you think of this, let's change the way, we sign a letter of intent, and confirm that Saatchi & Saatchi Great Wall has the highest priority for these four advertising time slots. In the future, there will be If it is a competitor, if he bids, as long as our Saatchi & Saatchi price is higher than his, even if it is one yuan higher, they will not be able to take this advertising time, and it will still be mine."

"This......"

Yang Weize listened to Yucheng's domineering words, he condensed his voice for a moment, raised his head to look at Yucheng and asked, "Are you so optimistic about our CCTV?"

Yucheng smiled after hearing this: "The country is one, CCTV, why don't I like it?"

"Could it be that Director Yang doesn't believe that CCTV will get better and better?"

Yang Weize drank the wine in his glass in one gulp, stared at Yu Cheng meaningfully, and said nothing.

(Procrastination, but I finished writing, nearly [-] words, two in one!) Yi.

Chapter 0296: The plan is approved, and the propaganda war begins (seek full order, custom order)

Back to CCTV.

Yang Weize took out Yucheng's advertising plan, held a small meeting and said: "At present, there are only three points. First, this President Yu wants to get the noon news, news broadcast, advertise it widely, and serve you The time period before and after these four programs."

"It's the best commercial time for our CCTV. Hey, I will pick it." A person said lazily: "Aside from these, what else does the director have, let's talk about it together?"

"The main thing is the price. If the price is in place, I think it's okay to sell it during these four periods."

"That's right, our advertising revenue this year is more than 5000 million, and next year is bound to exceed this figure."

After hearing everyone's chatter, Yang Weize continued: "As for the price, everyone can rest assured that Mr. Yu gave 2000 million directly. However, the 2000 million is for a yearly contract." "Four three three "

"2000?"

"annually?"

Hearing the huge amount and the new concept of "annual subscription", many people in the conference room were surprised.

"That's right, it's a contract year."

Yang Weize reiterated the concept of Yucheng's annual subscription, which aroused another burst of discussion from everyone.

And when Yang Weize finished the letter of intent and the right to change the content of the advertisement, the meeting room was full of quarrels.

Those who are in favor think that this is a huge amount of income, and with this 2000 million, next year's target will definitely be easily completed.And in terms of advertising, now that the local TV stations have moved ahead of CCTV, and the local TV stations dare to step forward, CCTV is still hesitant, which is unbelievable.

There are also those who object, and the reason for the objection is simple. Although the higher authorities agreed to allow commercial advertisements to be broadcast on CCTV a few years ago, they have only begun to let it out after all. If you agree, can't you follow suit?

And it’s good that there is no problem, but if something goes wrong, CCTV will definitely be the first to take responsibility.

On the one hand, there are sharp new reforms, on the other hand, there are old-fashioned and prudent ones, each has its own reasons.

Yang Weize brought the plan proposed by Yucheng to the conference room for discussion, on the one hand, to listen to the opinions of the people below for comprehensive consideration, and on the other hand, to see the attitude of his subordinates.

Now that there is a result, he doesn't want to see this noisy situation continue.

"Dong dong!"

Yang Weize looked playful, knocked on the table, looked at the only deputy director who hadn't spoken yet, and asked, "Changting, you are a veteran of our station, what's your opinion on this plan?"

The person who was named was Song Changting, the deputy director of CCTV, who joined CCTV four or five years earlier than Yang Weize. Unexpectedly, the position of director was finally caught up.

Even though Song Changting didn't say anything on the surface, there was still a lump in his heart.

So all along, Song Changting was mostly silent at the meeting, and the matter had nothing to do with his high-spirited state.

He also knew that this Master Yang would definitely be happy to see it happen.

But this time Yang Weize actually called him by name, which surprised him.

But he thought for a while and said: "Director, colleagues, I think this proposal is acceptable."

"Listen to me first."

Song Changting suppressed another wave of people who wanted to debate and continued: "At present, it is difficult for us CCTV, and the higher authorities let us be responsible for our own profits and losses, but it has only been a few years. It can be reversed. Just talking about the Spring Festival Gala every year, although there is no clear requirement, it is necessary to do it in a big way, and it must give the people all over the country a good-looking stage and good-looking programs, but all of these will cost money."

"Today is almost the end of December, and the Spring Festival is only a few months away. Everyone is under a lot of pressure."

"And the advertisement this time is not 200 million, but a full 2000 million. Such a large amount can directly replenish the funds in our station. Let alone the Spring Festival Gala, even if it is other exciting programs, Director Zhao and the others will We can also pay for the additional money for the TV series.”

Song Changting took a puff of smoke and said, "In the final analysis, the purpose of our station is to serve the people. And does this plan conflict with serving the people? I don't think there is, not only not, but also the annual contract, the letter of intent, and even the I think the internationalization of high-quality advertising proposed by Mr. Wei Yu is very constructive to learn from."

"Besides, didn't our station plan to open an advertising department long ago? I think this time is a very good opportunity."

He flicked the cigarette ash, and talked eloquently: "I believe everyone has a copy of this information about Yucheng. He has so many companies, so there must be no shortage of business, and Saatchi & Saatchi is also specialized in advertising design." Yes, it has a great effect on improving the quality of advertisements in our station!"

After Song Changting finished speaking, the cigarette in his hand was also exhausted...  

He naturally pressed the cigarette butt into the ashtray, and everyone in the conference room looked at each other in dismay.

Is this still the Deputy Director Song they know?

Deputy Director Song, who has always been silent, actually said so many words today, and every word seemed to make sense.

This made them very surprised.

On the contrary, Yang Weize, who seemed to have expected it, smiled slightly, coughed and said:

"Deputy Director Song is right. We must take this money. It is not only a supplement to our funds, but also a boost to our work in the coming year."

Yang Weize quickly said, "This advertising department, I don't think it can be delayed any longer. Changting, from now on, this advertising department will be in charge of you. You come to set up the airs, and you come to talk to that President Yu about the formal contract. In the future, the advertising department will talk about advertising, so we can promote this yearly subscription."

Song Changting got up to accept the appointment, but the others were very surprised. They didn't expect that the person in charge of the advertising department, who was like a sweet potato, would be taken away by the silent deputy director.

Naturally, they didn't know that their deputy director and director had reached an agreement on this advertising plan as early as last night.

The reason why such a meeting was held on 5.7 was precisely to block the mouths of some conservative forces in Taiwan.

It has only been two years since commercial advertisements were opened, and there are still some elderly cadres inside CCTV who do not agree to put any advertisements on the TV station.

Moreover, these old people have old qualifications, deep connections, and have a deep relationship with the top.

And CCTV is under the direct leadership of the Propaganda Department at this time, so even if Yang Weize is the head of the station, sometimes it is more impossible to act arbitrarily.

Some strategy is needed to achieve the goal in a detour.

When Yucheng knew that the plan had been approved, he was already on his way back to the northeast.

Naturally, I didn't know that there was such a twists and turns behind the passage.

However, if the plan is passed, it is good to achieve the goal, because it also means that the propaganda war can officially start. .

Chapter 0297: An earth-shattering marketing campaign, a whole-system distribution network (full order, custom order)

12 month 31 day.

The last day of 1990, tomorrow is 1991.

And on the night of this day, countless viewers watching in front of the TV suddenly discovered that all the advertisements after the news broadcast on CCTV had been changed.

in the ad.

A young man in a well-dressed suit saw his son waiting at the door when he got home.

The son is cute and smart, and the father is tall and handsome.

After picking up the son, the wife appeared.

The man in the suit took out a gift from behind, and opened it with the words "Xiaobawang" written on it.

The three of them were busy chatting, and after turning on the TV, Xiaobawang turned on, and a yellow duck in the image of a duck appeared, and said in a hoarse and cute voice: "Little Bawang, it's a lot of fun."

Then the father and son played games with a game controller in the living room.

The mother was cooking in the kitchen, watching her husband and son finish a ball in front of the TV.

After the harmonious and warm scene, a line of subtitles appeared in the center of the video.

【Little Overlord, a child's best playmate! 】

Pengcheng.

Xiaobawang Building, inside the topmost office.

This is Duan Yongpin's office, but Duan Yongpin is not the only one in this office.

Chen Yongming, Shen Wei, Liu Jun, Huang Yihe, Jin Zhijiang...

The heads of the product department, production department, sales department, finance department, technology department, and R&D department are all gathered here at this moment.

All eyes are fixed on the advertisement broadcast on TV at this moment.

After the words "Little Overlord, best playmate" appeared, the originally silent atmosphere in the office became even more silent. Everyone held their breath and stared wide-eyed in disbelief.

In the next second, Duan Yongpin raised his arms and stood up abruptly. He said in disbelief, "This is the advertisement made by Saatchi & Saatchi under the boss?"

"Fuck you, awesome!"

Duan Yongpin rarely uttered a dirty word.

"This fucking is exactly the same as the advertisement we broadcast on Guangdong Satellite TV before."

The others also came to their senses, and said one after another: "I can't believe it, this advertisement is actually made for us Xiaobawang, Nima, I have never seen such an exquisite and creative advertisement when I was on 27 business trips in the island country."

Advertisements in this era have been told many times before, without any storylines, let alone plots and pictures.

Some just follow the script to describe what technology this product uses, what technology it is leading, and what awards it has won.

Although it is said that the visual effect is not good, let alone this era, when it comes to awards, new technologies and so on, consumers will eat it.

Moreover, the more and more frequently the advertisements are played, the higher their acceptance will be. Subconsciously, they will regard this brand and this product as genuine and a big name.

This kind of situation is not uncommon in foreign countries besides the domestic situation, but their pictures and story bridges have gradually begun to appear.

So this time Yucheng was ingenious and completely subverted the design of the domestic advertising market in China.

Let everyone realize that it is still possible to do this kind of advertising.

"Can you still advertise like this?"

The sound of constant exclamation continued to sound in the office.

"I fucking want to buy a Xiaobawang for my son."

"It's done, this time our little overlord is completely done."

As the product manager, Chen Yongming has been under a lot of pressure.

Although it is said that Xiaobawang is selling well in the south, and the acquisition of Lianhua has guaranteed production capacity, but what Yucheng requires is that Xiaobawang occupy the national market, become bigger and stronger, become the number one game company in China, and export overseas .

Such a big goal is in sight, but at this stage, Xiaobawang is still only selling well in a few provinces in the south, and there are still large markets in the north, northwest, and southwest that have not been conquered at all.

But at this moment, seeing this ad, his heart was half relieved.

Thinking of Mr. Duan's confident expression after the meeting half a month ago, he finally knew where Mr. Duan's confidence came from at this moment.

Mr. Yu is really awesome!

Based on the advertising effect, he can foresee how the sales of Xiaobawang will increase to a terrifying level tomorrow.

"Strange, didn't Mr. Yu say that he was going to hold a national competition for Little Overlord? Why didn't you see it in the advertisement?"

At this time, Shen Wei suddenly had a doubt.

As soon as Duan Yongpin came back, he mobilized old employees in the company to form inspectors with Liu Jun's single sales team, and negotiated the Xiaobawang arena competition in stores in major cities across the country.

It took half a month to get almost messed up.

This matter almost used the resources of Xiaobawang's entire company.