Rebirth: Rising from the Far East

"So, you have a solution?"

Yang Weize asked immediately.

"To put it simply, we bear the risk, and you keep the money." Yucheng raised his eyebrows and said lightly: "As for the solution, that is a problem that Saatchi & Saatchi needs to consider."

Yang Weize fell silent, is there really such a good thing?

"Then what benefits can you get?"

"Advantages? Hehe." Yucheng laughed twice and said, "Director Yang, you are CCTV after all. I have many companies and need to advertise on CCTV. I want enough exposure on CCTV. Does that count?" benefit?"

"Moreover, advertising fees have increased as the times have changed and the quality of advertising has improved."

"In your hands, it may cost thousands of dollars to put in a few text narrations and a well-proportioned broadcast tune. But in our case, an advertisement at the same time can be arranged and designed, and we can sell a higher price." price."

"To put it simply, we earn not only advertising fees, but also advertising production fees."

Hearing this, Yang Weize understood that this Yucheng wanted to use CCTV's advertising agency rights to promote his Saatchi & Saatchi advertising company to earn money for advertising production!

Glancing at Zhang Baifeng, he had long heard that Yu Cheng and the heavenly girl from the Zhang family were dating, but he never expected to take such good care of this brother-in-law!

Five hundred million, just for this brother-in-law to open the Great Wall?

Of course he knew that Yucheng had shares in Saatchi & Saatchi Great Wall, but he only thought it was a toy given to Zhang Baifeng by Yucheng.

How could one have imagined how Saatchi & Saatchi would grow in the future.

So Yang Weize shook his head and said, "It's indeed attractive enough, but I still can't give you the agency right."

Seeing that Yucheng was about to speak, he stretched out his hand to stop him and said, "Listen to me, first of all, although commercial advertisements have been liberalized, there are still strict restrictions on them. As a domestic benchmark, our TV station is directly under the department. You set an example, so it is impossible for us to give you the advertising agency rights."

"If we give this power to you, the following will follow the example, and the national TV stations have done this. You say that you can guarantee the safety and quality of the product manufacturers you receive advertisements. What about them? What about other places?"

"You can't take this responsibility, and neither can I."

This time, Yucheng did not expect

After all, it is too taken for granted!

Given the domestic status quo, even if reforms are made, it is impossible to hand over all power.

During this period of time, I was dazzled by the victory.

You must be calm and calm.

Yu Cheng forced himself to calm down.

The posture is also put down.

Yucheng Chen Ken said: "I was negligent, I didn't think of the representativeness of CCTV."

Yang Weize waved his hands and smiled: "Normal, you are not a member of our system, and you are still so young, it is normal that you have not considered this. But if you are interested, after the establishment of the advertising department of our TV station, you will be able to do whatever you want next year." I will save the advertisements of the time slot for you first, and let you choose first."

No matter what, you have to be worthy of this meal.

You also have to be worthy of the huge power behind Yucheng.

Yang Weize has been able to sit in this position for so many years, not just by means.

His eyesight and where he should place it, he knew very well.

But now, Yucheng's unstoppable momentum can be seen by anyone.

Who can get the petrochemical industry franchise license?

That's it!

Yucheng also calmed down when he heard Yang Weize's kindness, carefully measuring the gains and losses.

Now that it is impossible to get an advertising agency, it is necessary to change the way of thinking.

Obviously, CCTV is still very poor now.

Many companies have not even realized the power of CCTV advertising.

There is no such thing as the so-called king of bids, or the fact that the annual advertising revenue reaches [-] billion, and just one bidding event can reach [-] billion.

So if you don't slaughter at this time, when will you slaughter.

"Since Master Yang said this, let me just say it briefly."

Yucheng breathed a sigh of relief, and said slowly: "First of all, I want the advertisement for the time period from the news broadcast to the weather forecast."

Yang Weize nodded, this time period is the time period with the highest ratings.

After all, most people have learned about today's current affairs after watching the news broadcast, and they have formed a habit of learning about tomorrow's weather conditions in the following weather forecast.

These are closely related to people's livelihood and are the things that people care about most.

Many people even watch the weather forecast if they don't watch the news broadcast.

So it was not beyond his expectation that Yucheng wanted this time period.

"I want the ad after the noon news."

"I want a 30-second ad for "Broadcast"."

"I want the front and back commercials of "At Your Service."

"And then, I also want all the commercials in the middle of the TV series."

"Advertising Widely" is a program, to be precise, it is a program composed entirely of advertisements.

These advertisements mainly consist of public service announcements and short films, supplemented by several commercial breaks.

For a total of five to seven minutes of advertising time, seven to ten advertisements are played together to form a concentrated advertisement.

This broadcast time is also arranged after "Weather Forecast".

This may seem unbelievable now, but in the 90s, this show really existed.

And it is also one of the largest channels of CCTV revenue.

Even except for the advertisements in the program "Advertising Widely", the advertisements in other time slots are not very valuable.

Therefore, Yang Weize was not surprised to hear that Yucheng mentioned the time slot of the widely advertised program.

And "Serving You" is an old program that has been on the air for seven or eight years. It is hosted by the first domestic host and has a considerable number of loyal viewers, so it is not surprising that Yucheng chose the time period of this program.

Interstitial commercials in TV series... wait, when are there commercial breaks in the middle of TV series?

When Yang Weize heard this sentence, he was stunned: "Mr. Yu, did you say something wrong? Our TV series is broadcast, and there are no commercials in the middle!"

"Ah... this."

Yu Cheng was also stunned.

Then he realized that in 1990, there was indeed no middle of any TV series, and commercials were inserted continuously, and the length continued from 3 minutes to 6 minutes.

It was after 95, when the domestic advertising industry exploded, that the initial attempt was made, and it was only in 99 that it began to expand on a large scale.

There is no way, there are too many people coming to advertise, earning advertising fees!

However, this interstitial advertisement was canceled by the above in 12.

"Since there is no one now, let's not use this time period for the time being."

Yu Cheng said.

No way, he couldn't directly change CCTV's program settings.

There are very few time slots to choose from these days.

After all, commercials were only officially allowed to be advertised on TV two years ago.

Everything needs a process.

"That's four time slots, noon news, before and after the news broadcast, to the weather forecast time, and advertised for 30 seconds, serving you before and after, right?"

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Yu Cheng nodded: "That's right, but I want a yearly subscription."

"Pack... a year?"

Yang Weize almost lost his breath, and was stunned.

What is a yearly contract? He has never seen anyone who advertises with a yearly contract.

Is it because you are full, or because you have too much money and nowhere to spend it?

Seeing Yucheng's indifferent look, Yang Weize was stunned even though he was well-informed.

Burned with money?

There are four advertisements in one day. Do the advertisements need to be so dense?

He calculated a little.

An advertisement at noon is about 5000 yuan.

The annual package is about 182 million.

Advertisements at night, especially during prime time, cost more than 3000 per advertisement.

And the longer the time, the more expensive it is.

And after this year, the four time periods will be almost 2000 million.

It is directly one-eighth of this year's revenue!

One person's business is one-seventh of Taiwan's annual business?

Before coming here, he never thought about next year's advertising target, and he solved it so easily.

But when he thought of the [-] million that Yucheng offered directly, he was relieved.

This man is a fucking landlord and rich man.

But adhering to a responsible attitude, he still said: "Mr. Yu, are you sure? Our station has no precedent for annual subscription, but based on the price of one day, the annual subscription of these four advertising time slots will cost almost 2000 million. Are you sure you want to pay the money?"

This is not an advertising agency that can make so much money.

After finishing speaking, he regretted it.

What if Yucheng regrets this?

It's all money, it's all performance!

 …

His director looks good on the surface, but it's really not easy.

Sure enough, when he saw Yu Cheng's eyes widen, he looked surprised and surprised.

Yang Weize immediately added: "About this price, when I get back to Taiwan, I'll make a good calculation with the people below, and you are on a yearly subscription, I will definitely give you a discount, the price is easy to negotiate."

But he obviously guessed wrong.

Yucheng was surprised not because it was too expensive, but because it was so fucking cheap.

The time slots he chose were all prime time slots. He originally thought that one would cost at least tens of millions to cover the year.

Unexpectedly, the four items are only 2000 million.

Reminiscent of his [-] million advertising agency asking price.

I seem to have overestimated the CCTV of this era.

Now CCTV's most critical time slots have been picked by him, and it doesn't matter if the rest can't get agency rights.

So, he moved his brain a little more.

"Master Yang, it's only 2000 million. I can give this money. But I hope to get the right to change the advertising content of these four advertising slots."

"Also, I want to keep it for a few more years."

"Eh..." Hearing Yucheng's words, Yang Weize was surprised and embarrassed.

Of course he knew what Yucheng meant by asking for the right to change the advertisement content.

Damn this is thinking again, start an advertising agency business!

Moreover, the continuous contract year, who knows what the policy situation will be like in the next two years.

For Yang Weize to take the lead in carrying out reforms, he must have a certain perspective and will not be confused by immediate interests.

After pondering for a while, he said, "I can give you the right to change the advertisement content, but it is only allowed to be transferred within your company."