Rebirth: Rising from the Far East

No other, just because it is a TV station.

And it’s just Mao’s CCTV.

After Zhou Bo took the order, the three of them didn't ask carefully.

This trip to Kyoto, they have harvested enough.

And after the three returned to the Far East.

Far East International Trading Group, Far East International Bank, and Auto Union have made joint efforts, and the attitude of outward expansion is obvious.

The distributors of Far East International Trading Company were gradually withdrawn from power, leaving only two choices.

Either terminate the cooperation, or be acquired and become the direct sales point of Far East International Trading Company.

The domineering momentum is unstoppable.

After all, the influence of the Far East International Trade Group in the Far East and in Mao has been growing.

It is so big that it affects the supply and transportation of an entire country, and it is so big that the three factions in Moscow need to fight for Victor.

Although the Far East International Bank's actions are big, the target is (well) not within the territory of Mao.

Instead, it started to move overseas.

This decision to go overseas directly shocked the entire banking street in Moscow.

They did not expect that the Far East International Bank, which had almost run out of their business, robbed them of their business in Mao, and now it started to rob them overseas again.

It was not Huifeng Bank that realized the threat of Far East International Bank.

It's the French Bank.

However, no one expected that Far East International Bank would be the first stop in the sea.

Not any country in Europa.

But the Pacific Ocean, a corner of East Asia.

Asia's largest financial center.

Hong Kong Island!

Huifeng Bank, after hearing the news, looked at the sign of Far East International Bank, which was erected opposite them in Central, and was a little confused!

Aren't we good friends with Yucheng?

What's going on now?

Back assassination?

Insert a knife?

(More tomorrow, I have a cold and cough, so I can’t go to the hospital, heh, it’s still a good thing, I can add more words).

Chapter 0294: I want everything, CCTV advertising agency rights (please order, customize)

Yucheng had expected Huifeng Bank's reaction, but he didn't care.

At this moment, he is chatting with the director of CCTV.

Zhang Baifeng accompanied him, and his purpose was simple, which was to win the advertisement of CCTV.

If it's just an advertisement, then there's no need for Yucheng to come forward, Zhang Baifeng can negotiate the solution by himself.

It's just because Yucheng wants more and is more greedy, he wants to win CCTV's advertising agency rights.

That's right, not one or two ad breaks.

But all the advertisements in CCTV all the time.

So when the director of CCTV saw such an unimaginable application, he was a little confused, so he proposed to meet Yucheng for a detailed discussion.

When the two parties met, the director of CCTV was also unambiguous, and asked directly: "I don't know, Mr. Yu, what did you mean before? Want all of our advertising agencies?"

The director of CCTV is called Yang Weize. He is very capable, and he is not disgusted with reform and innovation, and he is very welcome.

So when I heard Yucheng's unconstrained ideas, instead of cursing at the absurdity immediately, I wanted to meet the person who made the suggestion.

Moreover, the name Yucheng was too familiar during this period of time.

433, as a person in the media, as a person in the system, compared with the outside world, he understands more and more comprehensive information.

Therefore, for Yucheng, he is more interested in meeting him.

Hearing his question, Yucheng said directly: "That's right, as far as I know, if you want to insert an advertisement on CCTV, you need to call or send a post to your station. After you review and negotiate the price, you will broadcast it again." out."

Yucheng rubbed the cup in his hand a few times and said calmly: "It seems that the total advertising revenue of CCTV this year is only about 5000 million?"

Yang Weize was not surprised that Yucheng knew this number.

After all, they are very well connected, and there is such a young man in the capital sitting beside him, and Zhang Baifeng is in the entertainment industry, so such little inside information cannot be hidden from him, let alone Yu Cheng.

"That's right, the exact figure for this year's advertising revenue is 700 million, which is an increase of 300 million compared to last year." Yang Weize paused and said: "Given the current increase in the acceptance of advertisements by the public, we CCTV is planning to establish an advertising department to increase revenue from advertising.”

It won't work if it doesn't generate income!

(chfh) At present, all the above are reforming, so that the lower TV stations, film studios, film studios, and other state-owned cultural and entertainment units are responsible for their own profits and losses.

This does not make money, and wages cannot be paid.

They CCTV people also have to eat!

"I paid 1991 million to win the advertisements in [-], that is, all time slots of CCTV next year. Saatchi & Saatchi has the direct advertising agency and production rights." Yucheng said directly without a word of nonsense.

Before coming here, he had already read the file of Master Yang through Zhang Baifeng.

When he took office in 85 as the deputy director of CCTV, he encountered the first problem when he took office.

Promote the news broadcast and make the TV media close to the public.

But at that time, the most important function of the common people for watching TV was to watch TV series for entertainment.

As for the news, the general public still likes to obtain current affairs news from newspapers and radios, and the main role of television media is to show TV dramas and movies.

Therefore, when he just took office, facing a completely unfamiliar field, how to make the TV media close to the public has become a major problem in his career.

But this one is also capable.

After receiving the task assigned by the above, first of all, I have a thorough understanding of the advantages and disadvantages of radio stations and newspapers.

First of all, the news broadcast by these two media is yesterday's content.

And one is pure sound, and the other is pure text.

To put it simply, it is the two, which lack the timeliness of news and the sense of picture, and cannot accurately convey the news content.

But TV news can make up for the above shortcomings.

Under his leadership, he directly pioneered the policy of "the news of the day is reported on the same day, the news before [-] o'clock is broadcast on [-] o'clock", and the influence of the news broadcast has been raised in one fell swoop, surpassing that of newspapers and radio stations.

And the ratings of the News Network program are also rising steadily, becoming the program with the highest ratings in the country.

And now, quite a lot of current affairs news and policy information appear on the news network for the first time.

The news broadcast has naturally become a must-watch program for every household every night.

After completing this super difficult problem, in 89, this person was directly promoted to become the head of the station, a full deputy ministerial position.

Therefore, Yu Cheng was worried about whether Master Yang would agree to his suggestion, but not much.

The price of 5 million fully tripled the advertising revenue of the original CCTV.

This number is placed in front of people in this era, and most people still cannot refuse it.

Moreover, in addition to the [-] million, he still has a hole card.

When Yang Weize heard this number, his heart fluctuated violently.

5 million.

Advertising outsourcing.

He raised his head to look at the legendary young man in front of him, and slowly asked, "You know, our advertisement can't be sold at this price. Why do you still have to pay such a high price?"

In his mind, even if the advertising department is established, it should accept more advertisements and be more formal.

Next year's advertising revenue may be at most two to three billion yuan, which is the most.

And two to three hundred million, the advertising revenue of a TV station, in the 80s, is something they dare not even think about.

But Yucheng actually dismissed the price of [-] million, which is unreasonable.

As the head of CCTV, he has seen too much. How could there be a white pie in this world.

Moreover, the profit-seeking nature of businessmen is here. At present, the national policy has been relaxed, and Yucheng has also set the tone. The things he does are also good things that benefit the country and the people, but give him the advertising agency rights in Taili?

He still felt unsteady.

In case, the advertisements he received in Taiwan were all junk advertisements, what about unknown brands?Who is responsible?

Do you want a brand as big as CCTV?

And later it was spread that their station was serving Yucheng, how could this work?

In an instant, various complicated thoughts appeared in Yang Weize's mind.

Yucheng, the director in front of him frowned, as if he had made some decision.

Before he was about to speak, he raised his hand and said, "Master Yang, don't rush to refuse, you haven't finished listening to my agency plan yet!"

As he spoke, he calmly poured a glass of wine for Yang Weize in front of him.

(besides).

Chapter 0295: This prosperous world, when I wish! (Seeking full order, custom order)

Hearing Yucheng's words, Yang Weize swallowed what he was about to say.

Picking up the glass of wine that Yu Cheng had poured, he took a sip and raised his left hand, "Tell me about it."

Five hundred million, of course he was not willing to part with this number.

Therefore, he wanted to see what else Yu Cheng wanted to say to convince him.

He knew that Yucheng was a smart man, and he knew that many things in the system were beyond his control.

If Yucheng can say something to get rid of these involuntary things, then the advertising agency can't help but give it.

After all, if they can get the [-] million in Taiwan, they can greatly ease their financial situation.

Some big dramas that are afraid to shoot and have no funds to shoot can also be put on the agenda.

This is of great benefit to improving the entertainment life of the people and improving CCTV's media status.

Although in this era, local TV stations are not as flourishing as later generations can threaten CCTV, but CCTV also has indicators-tasks every year.

For example, how many major dramas will be filmed, how many TV awards will be won, and how many TV shows will be produced.

These are all achievements!

Yucheng smiled lightly and said, "I won't say much about the funds. First of all, Saatchi & Saatchi will take over all the advertising agencies of CCTV, and we can guarantee two of them."

"First, the quality of advertisements has improved. Today, the advertisements on CCTV are still the early narration and dogmatic copywriting pictures. Saatchi & Saatchi is an advertisement production and design company, and professional expertise is placed here. If Saatchi & Saatchi gets CCTV I don’t dare to say more about the other advertising agency rights, but the content, picture, fun and viewability of the advertisement will definitely be greatly improved.”

Yang Weize did not speak. The point Yucheng mentioned is indeed a small shortcoming of CCTV at present, because the advertisements received are mixed, and most of them are narrations of advertisements. Those who can afford the images of advertisements are some big companies, such as Japan Toyota. ilk.

Because of this, their TV station often receives complaint calls from ordinary people.

Yang Weize was silent for a while, then waved his hand for Yu Cheng to continue.

"Secondly, there is no doubt that we can play a role in prevention and control."

Yucheng talked eloquently: "In the past few years, the advertisements on CCTV have been mixed, and some companies have even turned up and down. And the products launched by these companies are of poor quality, and you have no way to check whether there is any false propaganda. start, or even not check at all.”

This is what Yang Weize is most worried about, but as the head of the station, he still can't solve this problem in the past few years, because there are too many aspects involved.

What he manages is just a TV station, and he doesn't have the resources to conduct research on the background of each advertiser and their products.

How can a TV station that doesn't even have an advertising department do this?

Therefore, their general practice is to drink poison to quench their thirst. When they find problematic products and are reported by others, they immediately remove the advertisements from the shelves.

They are not responsible until something goes wrong.

But this loses the regulatory role of a platform.

Therefore, it can be said that the question that Yucheng said directly touched the bottom of his heart.