Usually they are rare to see the general manager.
Knowing that Shang Fuhai was coming, Wang Jian didn't take any more money, and he came out of the office here to greet him.
"Mr. Shang, the honored guest is here, full of splendor, welcome." Wang Jian was still a little polite.
Shang Fuhai learned this when he met him for the first time, and felt quite uncomfortable, but everyone has their own way of life, and he can't force others to change.
"Mr. Wang, you are always so polite. If you are like this, I will not come next time." Shang Fuhai also greeted him politely, and someone came into Wang Jian's office.
After taking his seat, Shang Fuhai made it clear: "Mr. Wang, how did you think about the matter I mentioned last time?"
Wang Jian was cooking old Pu'er, and he didn't stop when he heard Shang Fuhai's question, he was still unhurried: "Mr. Shang, can you really invite ghost singers during the National Day? "
Shang Fuhai laughed directly: "Mr. Wang, do you want me to call him in front of you now? Speaking of which, Lao Xu is indeed very popular now, so it's not very easy to please, but I have already made an agreement with him in advance." Yes, as long as Mr. Wang promises to finish the concert, he will definitely come over when the time comes."
"Sure, I'll find the place, I'll pay for it, and you'll bring it here, and I'll give you the tickets for the concert I promised you." Wang Jian made up his mind.
The second phase of Oak Bay real estate is about to be sold, and all kinds of publicity have been made, but it is a bit weak, and several surrounding communities are also doing sales promotion during this time period, and the effect of the early publicity seems to be gradually changing. weak.
Then at this juncture, Shang Fuhai found him through Xing Jialin, the sales manager below, and talked to him about letting him sponsor a concert.
And the object of the concert is still the main force of the new generation of ghost singers.
This mysterious figure who has become popular since the end of last year, after nearly a year of fermentation, has gone through the second fermentation of "The King of Masked Singer". It has reached several million, and singing is still counted according to each song list. This must be someone you have a relationship with to find the other person.
Using privileges?
Don't be kidding, at least so far, I haven't heard of anyone using privileges to suppress him. It seems that he has other powerful connections behind him, not just a simple new debut singer.
What did Shang Fuhai seek him for?
As soon as they met each other, they asked him to contribute money and resources to hold a concert on the fifth day of the [-]th National Day holiday.
Wang Jian was dumbfounded at the time, are you so domineering?
Even if you come to solicit sponsorship, at least you should be courteous.
Wang Jian also has his own pride. At that time, he directly rejected Shang Fuhai's offer. What are you doing?Overlord clause?
Even playing Qiufeng didn't do that.
After being rejected, Shang Fuhai did not leave in a huff. He told Wang Jian about his plan seriously. Here, Poly Oak Bay, represented by Wang Jian, needs to pay Xu Jinxu's appearance fee, venue fee and concert Other operating expenses, but at the same time, if there is a profit, the profit generated by this piece is also the Poly Oak Bay represented by Wang Jian.
What benefits can Shang Fuhai get?
He would not let Lao Xu return empty-handed, and at the same time he asked Wang Jian to reserve 1000 concert tickets for him without paying.
Why did Shang Fuhai do this?
When Xu Jinxu called him and he knew that the other party had won the runner-up, he had such a vague plan in his mind. He wanted to use Xu Jinxu's current reputation to make another wave of hype.Take the opportunity to drive mass consumption in one-kilometer convenience stores.
In this era, there is a very mature economy called the fan economy. Obviously, this is what Shang Fuhai wants to do.
Shang Fuhai wants to use the 1000 concert tickets as a lottery benefit and count them into the [-] event at the One Kilometer Convenience Store.
Why didn't he directly cooperate with Xu Jinxu to organize such an event?
To be honest, Shang Fuhai doesn't want to be a person who has repaid his favor, and Lao Xu's status at this moment is not what it used to be. It can't be said that because of the song he gave, people became popular, and then he has to repay him something.
Back then when Old Shang was penniless, Xu Jinxu was too busy and didn't want him to reciprocate. At that time, Old Xu still called him close brother and brother. He couldn't be too shameless for what he did.
Another one, if he came to hold this concert, it would be meaningless.
pay?That is simply impossible!
Help?Why bother yourself when there is a better way.
As for doing it yourself, will there be more tickets for the concert?
But don't think so, what is hunger marketing, do you understand?
These 1000 concert tickets are just right, any more would be boring, and less would not be enough for the [-]th Golden Week, and now they are hooked on Xu Jinxu's 'girlfriends'.
Another point is that this concert was initiated and fully sponsored by Poly Oak Bay. Poly Real Estate, one of the top ten real estate companies in the country, has assets worth hundreds of billions of dollars. Others who have won this 'grand prize' feel different when they go to the scene to experience it for themselves.
Besides, when he held activities, there were a large number of other prizes, such as cars, mobile phones, microwaves, electric ovens, electric cars, concert tickets for ghost singers...
What the hell, it's over!
Chapter 233
Time is getting closer and closer to the [-]th National Day, whether it is RT-Mart, Wal-Mart, or Jiajiale and other supermarkets have started intensive promotional activities. All of a sudden, the entire Bo City is full of various promotional coloring pages, roadside screens, etc. On the taxi, on the rear screen of the taxi, and on the staircase advertisements, there are advertisements played by several major supermarkets in turn.
Not only is it aimed at suppressing the one-kilometer convenience store at the same time, they are also competitors with each other, and who can tell clearly.
The one-kilometer convenience store naturally did not let go of this time period, and the public's attention is that it is more brutal. Compared with Martial Arts, Wal-Mart, Jiajiale and other supermarkets, they only offer huge discounts on commodity prices, or spend a lot of money. How much is the rebate, and can participate in the lottery, the best prize is a few microwave ovens, this one-kilometer convenience store that looks like every store is so small and inconspicuous can be described as a big fanfare.
"Do you want to drive your own car, do you want to get a brand new mobile phone? Do you want to bake a delicious pastry by yourself? Do you want to ride your favorite energy-saving and environmentally friendly portable electric car? Do you want Do you want to experience the customs and customs of a foreign country? Do you want to experience the varied singing voice of the ghost singer? Then come to the one-kilometer convenience store for consumption, and various prizes are waiting for you here..."
"Wo Ri" Qi Kunyang couldn't help being rude, looking at the dazzling soft advertisements, looking at the exciting awards one by one, the worst microwave prize is the best one he got out of RT-Mart. For a prize, he really started to have a feeling of palpitations in his stomach. Is this a coffin?
Cars, mobile phones, microwave ovens, electric cars, cross-border travel, he knows all about it, but what the hell is the voice of the ghost singer who personally experienced it in the end?
He also knows the ghost singer, the local Bo city singer who became popular with "We Are Different" last year, did not disappear like a comet as most people maliciously guessed, but released another song "Pirates" right after. "Heart Thief", after the popularity of these two songs slowly subsided, no one thought that he would go to participate in "The King of Masked Singer" again. He kept a sense of mystery at the beginning. Throughout the competition process, he relied on With three eye-catching new songs, he passed all the way and pointed to the championship. Although he only won the runner-up in the end, most people think that he is the real champion.
Especially the two songs "Desert Camel" and "The Rest of My Life in the Future", catchy or restrained, fans have their own favorites, which really made him a large number of fans.
"This means that he is going to have a concert? Where is it?" Qi Kunyang couldn't help thinking, and then he suddenly thought: "Could it be that the one-kilometer convenience store bought a batch of concert tickets?"
His mind turned quickly, and he basically made a guess.
But then a question came to mind, if it was as he had guessed, then the other party really paid a lot of money.
Although the time is right, Xu Jinxu's fame has risen too fast, almost to the point where everyone knows it. There are rumors that his current appearance fee is more than 300 million, and he can sing a song for 60 million. An old driver who has been here for many years.
When Qi Kunyang hadn't figured it out, including the general public in Bo City, who didn't understand what the last sentence of the advert meant, Poly Oak Bay in Bo City suddenly let out another evil wind.
"Do you want to experience the charm of the ghost singer's voice in person? Do you want to listen to his beautiful voice? Do you want to come to the scene to experience the live-action singing of "Desert Camel" and "The Rest of My Life"? Then come Bocheng Poly Oak Bay is for viewing. Bocheng Poly Oak Bay fully sponsors Ghost Shadow Singer to hold a large-scale National Day concert in his hometown. There are nearly 100 people in the super large stadium. Viewing the house has the opportunity to draw concert tickets. Buying a house is [-] % gift concert tickets, Bocheng Poly Oak Bay, your choice to go home!"
This long soft text in large fonts occupies the entire page of the Bocheng Evening News, and it is like a clear stream of wanton disputes in the business circle, which makes people's eyes shine.
Then Bocheng local TV station and Jidong provincial TV station started intensive advertising bombardment, even if they didn't buy a house, but in order to go to the concert to see the ghost singer in person, many people lost their minds, they were going crazy.
Wang Jian is really smart. The so-called 8000-person stadium actually only has more than 1888 seats. He directly sold 3888 ordinary tickets on a certain platform. This is the location of the last lap of the stadium. The price of each ticket In [-], two days later, he released [-] private seat tickets on the same platform for sale. This is the seat in the middle row of the gymnasium. Each ticket is priced at [-] yuan. The fees, venue fees and other concert operating expenses have been earned, and there is even a surplus.
After giving Shang Fuhai 1000 tickets and reselling the tickets for two more rounds, he still has more than [-] concert tickets left in his hand, and he doesn't plan to sell any of the remaining ones, and uses them as gifts To customers who bought houses from Oak Bay, or to participate in the lottery for house inspections, and he also has a part to donate to some related households.
This part of the tickets that are purely up and down is not a small number.
After seeing Wang Jian's coquettish operation, Shang Fuhai directly praised it.
"This is the taste, Lao Wang can do it!" Shang Fuhai admired secretly in his heart.
This time, the value of the 1888 tickets in his hand was directly highlighted. The cheapest ordinary tickets are all sold at 3888, while private seat tickets are all 80.00. [-]% of these tickets in his hand are the front seat seats. This wave of publicity is going to drive people crazy.
After Poly Oak Bay released the promotion of the concert, taking advantage of the enthusiasm, Shang Fuhai hinted that An Xiaohui would also launch a more crazy promotion. The promotion cost of the Bocheng area alone was 1000 million. On the Jicheng side, relying on Jicheng Haifei Cafeteria as the base, they also invested 300 million in a wave of publicity.
This time, the general public in Bocheng knows that the 'One Kilometer Convenience Store' has started to engage in a special prize game for consumption and drawing cars. There are even more tricks this time, including a five-day tour in Thailand and ghost singers. Live Concert Tickets...
All the people who saw these propagandas were dazzled. How much did they cost?
The simplest arithmetic problem is that the five-day tours in Thailand currently advertised by major domestic travel agencies are more than 3000 to 5000 quotations. For five low-end cars, there are 20 cars, and the three cars add up to 8, which is more than 15 million.
Calculated according to the cheapest concert tickets, one thousand tickets is more than 180 million, and this is not counting those miscellaneous mobile phones, microwave ovens, electric cars, all added up, the value of the prizes alone is 500 million...
Anyone who has seen the advertisement of "One Kilometer Convenience Store" is thinking in his heart that this guy is really spending all his money to do activities.
But there are also some people who are interested in seeing the restrictions. For example, only those who spend 1000 yuan or more on top-up can get a chance to win a family car with a market price of more than 10 yuan. If you buy a family car, you will have a chance to win a ticket to the ghost singer's concert if you spend more than 500 yuan on top-up.
At the same time, those who recharge and spend 1000 yuan and 500 yuan also have the opportunity to draw concert tickets!
As for the top-up consumption of less than 300, you can only draw the rest of the 'big prize'.
Full of word games, full of routines.
But such restrictions still seem to be unable to stop people who are crazy about the "big prize". They know that the big prize of the One-Kilometer Convenience Store is true. The last time they got the big prize when it first opened, it is still vivid. It is really true. I went to ask the people who won the car individually, and it turned out that they were really not trustees.
Chapter 234
When outsiders began to speculate how much money such a "small store" like "One Kilometer Convenience Store" had spent, the group of people who knew that this chain convenience store was owned by Shang Fuhai couldn't help but look sideways.
The first to bear the brunt are the distributors who supply the convenience stores. When this huge benefit activity was launched, they had an inexplicable sense of honor to fight together and be proud.
"This is a war I have participated in." Some people thought this way, only feeling their blood boil.
As for Lao Shang's big brothers and sisters in Bo City, let alone all of them are full of energy, thinking in their hearts that the moment they can really kill RT-Mart, they can't wait for the National Day to come as soon as possible. Can't wait.
But at this absolutely critical juncture, another moth appeared.
Qi Kunyang saw that he was directly at a disadvantage in the promotion of the event. Even if he wanted to catch up, he was really powerless. The headquarters gave him a total of 3000 million profit subsidies. Before the event really started, he had already Subsidized 1000 million to go out, and the remaining 2000 million has been subsidized more than 300 million one after another. Seeing that the subsidy in hand is only half left, even if you want to hold a lottery like the one-kilometer convenience store at this time It's just following the trend, which in itself admits that he is not as good as others, he is a arrogant person, and he can't bear this reputation.
If you can't overwhelm the other party in terms of activities, what should you do?
After much deliberation, I can only operate from the root cause. If I can cut off the other party's supply channels, even if it is to cut off a few of them, it will add to the other party's obstacles. I think the convenience store has made such a grand event, but why? The embarrassment of having no goods to sell made Qi Kunyang feel inexplicably refreshed.
With such cares in his heart, he began to summon Yang Qingchang again.
"Old Yang, you must do this task well for me, otherwise you will resign and leave." Qi Kunyang warned him like this.
Yang Qingchang felt aggrieved, but in the end, earning such a share of money would be subject to people's control, he had no other choice, and followed President Qi's orders in a hurry.
Yang Qingchang also knew that it was impossible to completely block the other party's supply channels. He didn't even know what supply channels the other party had, but he had a list in his hand, and there was a high probability that the list would be for the one-kilometer convenience store. For goods, that was the list that RT-Mart held a supplier meeting in early September, because Mr. Qi left the list ahead of time with a single word.
He memorized the list directly, because Qi Kunyang told him at the beginning to make this part of the suppliers look good afterwards.
The specifics of how to look good have not yet been implemented, and I didn't expect to instigate them again now.
Yang Qingchang felt that this task was very difficult, but when he thought of Mr. Qi telling him to give him 500 million special expenses for instigating rebellion, Lao Yang's heart became extremely hot.
A full 500 million!Do something bad, even let people become 'secret agents'.
After abandoning these messy thoughts, Lao Yang got busy.
At the same time, after Shang Fuhai and An Xiaohui had a secret discussion, An Xiaohui also began to direct the stocking of major warehouses. Last time, more than 2000 million goods were prepared in the warehouse center at one time, but that activity only Three days, and the time is not enough, just Saturday and weekend plus Monday and three days, the time for buying crowds is still not enough.
But this time is different. There are five full days in the first five days of the National Day holiday, and all the chain convenience stores are no longer the original 21 stores, including 47 stores that have been renovated later, totaling 68 stores. More stores opened at the same time, directly covering eight large and small cities in the five districts and three counties of Bocheng.
One day later, the One Kilometer Convenience Store made an explosive publicity for a wave of huge "awards", and then revealed a big news that attracted attention. They opened a total of 7 new stores in the other 47 districts and counties of Bo City. chain stores, and this time the award includes the scope covered by these 47 new chain stores.
At this time, there was no need to hide it anymore. It was at this moment that people in the community around the new store knew that it was the new store of 'One Kilometer Convenience Store' that had been surrounded by secret decorations.
At this time, people from other districts and counties who were envious of the general public in Bo City and went shopping in convenience stores to participate in the lucky draw began to secretly rejoice that we can also participate in the lucky draw at our doorstep!
This news is simply a disaster. When RT-Mart, Wal-Mart, Jiajiale, including the Xinxinlou from Beihe Province that are still open in other districts and counties, or the local Ginza Supermarket in Jidong Province, after hearing the news, they are also very excited. Call 'Wolf is coming'.
But thinking of the big battle that the other party has created, even though it is only a convenience store with an area of about 300 square meters, the combined energy of 68 stores is really not easy to mess with.
But they don’t care too much about it. The other party is a convenience store, which essentially determines that they are limited to the sales of fast-moving consumer goods and daily necessities, such as clothing, shoes and hats stores and other large-scale or high-priced products. They have their own limitations.
These thoughts seemed to be correct, but another day later, in the daytime before the National Day of the [-]th Golden Week, with the release of the last pre-holiday news of the One Kilometer Convenience Store, many supermarkets and even home appliance stores shut up .
This was one of the last big moves An Xiaohui and Shang Fuhai held back.
That is, about half a month ago, An Xiaohui secretly arranged for the heads of seven districts and counties to each receive a task and go to different areas.
Three of them were responsible for directly going to several branded home appliance manufacturers to contact the stocking of large and small home appliances.
In what Shang Fuhai told An Xiaohui at the beginning: "I don't stock up from the agent, I go directly to the manufacturer. There are 68 sales terminal channels, so I can't get the goods."
As for the limited space in the convenience store, there is simply no room for such a large item.
But Shang Fuhai's wickedness, he's so wicked to the extreme.
He created a wall-sized background board outside the convenience store. The background boards in other stores are nothing more than promoting the strength of their stores, products for activities, etc., but their background board is different.
The background boards of the front and back pages are full of pictures of various home appliances and the corresponding prices and models of the event.
The background board with a length of 9 meters and a height of 3 meters is full of information of different sizes of home appliances...
"Cao, can you play more negatively?" A person in charge of Shangchao came over to observe secretly, and finally couldn't help but explode when he saw the background board.
This is not a fair competition. The one-kilometer convenience store is already shameless. They even made the publicity and sales outside the store.
I don't sell clothes, shoes, hats and other wearable products, but in addition to fast-moving consumer goods and daily consumer goods, I can add a variety of household appliances.
There is no room in the store, I don't even put samples, I just show you the pictures.
27 square meters of background board, the front and back sides are clear at a glance.
Before, some people wondered how to buy fast-moving consumer goods and daily necessities to get enough top-up consumption of 1000 yuan. Now, after seeing the name of this promotion, they have an epiphany.
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