The richest man Yang Fei

Yang Fei coughed lightly and said, "I am indeed short of people, but what position are you qualified for? What work experience have you had?"

"I've only been a secretary, and that's the only work experience I've ever had. Besides, it seems like I've failed very well." Asami Sao said a little downcastly, and then said, "I can study, I'm very capable of learning."

Yang Fei thought for a while and said, "Then you stay and be my secretary! I just need a secretary!"

"Really?" Shallow saw Sayang beaming with joy, stood up, and bowed deeply to Yang Fei.

Yang Fei looked at the deep Mariana Trench and said, "Okay. Mr. Wei will arrive in two hours, and he will go to Shashi to take over the vitality factory. Do you want to go there?"

Asami Sao said: "Mr. Takeda only authorized me to negotiate with you. Mr. Takeda will personally handle the specific affairs over there. I am a small secretary and I can't do much. Mr. Yang, I can take office immediately."

Yang Fei said: "Yes."

He called Su Tong in and said, "Senior Sister, from today onwards, Ms. Qian Jian will be my secretary. I will leave it to you to take care of me for a period of time. After she and Su Yingying officially take up the post, you will take up the new position."

Su Tong had expected this day to come a long time ago. Hearing Yang Fei say it now, he was still a little melancholy, but after thinking about it, he is already Yang Fei's person, so what does it matter if he is his secretary or not?As long as he can still be with him, he will be content.

Moreover, the new jobs that Yang Fei arranged for her, such as the upcoming personnel agency and the position of marketing director, are also crucial.These two jobs require close contact with the boss. Apart from the necessary work, she can still follow Yang Fei.

"Okay, boss." Su Tong has become accustomed to obeying his orders at work, "Miss Qian Jian, please follow me."

Yang Fei sat comfortably on the executive chair, and finally completed the major event of purchasing the vitality factory, and he felt a burst of relief in his heart.

He crossed his legs, hummed a little tune, dragged a bunch of newspapers on the table, and casually flipped through them.

Suddenly, he was attracted by a piece of news.

"Unilever has entered into a substantive stage of negotiation with Shanghai Toothpaste Factory, and intends to adopt the method of brand leasing, pay a certain brand usage fee, and operate Zhonghua Toothpaste..."

Yang Fei couldn't help being taken aback, thinking that Unilever has not negotiated with Shangshang Haiyapaste Factory yet?

In Yang Fei's impression, Unilever has long been integrated with the Shanghai Toothpaste Factory!

Is there a deviation in my own memory?Or has history changed again?

Anyway, this news is exciting for Yang Fei!

After the successful negotiation, Unilever did not make good use of the right to use "Zhonghua". Instead, it launched Haoqing and Jienuo successively, but both failed.

It was not until seven years later that Unilever Group began to invest heavily in the construction of the Zhonghua toothpaste brand, and Zhonghua toothpaste also contributed nearly 10 billion yuan in sales to Unilever every year.

This will be the most successful example of foreign capital localization!

However, Zhonghua toothpaste, which is regarded as a product of national belief by Chinese people, has become a brand controlled by foreign capital. If Unilever hadn’t reined in the precipice, woke up in time, and stopped launching its own self-brand, Zhonghua toothpaste would have been played to death by them. .

Yang Fei is a person who wants to do it when he thinks about it. He immediately called Su Tong in and said: "Senior sister, book me a ticket to fly to Shanghai, the sooner the better!"

Chapter 332

When Yang Fei came to Shanghai this time, he only brought Ma Feng and Sao Asami with him.

Asami Sao is proficient in several foreign languages, which is good for possible negotiations with Unilever.

As for the affairs of Meili Daily Chemical and 666 Company, Su Tong is inseparable. She just brought Su Yingying to familiarize herself with the business and paved the way for the handover of the new and old secretaries.

After months of absence, Yang Fei's mood and feelings are different when he comes to Shang Beach again.

"Zhonghua Toothpaste" was put into production in 1954. It is the founding brand of my country's toothpaste industry and has always ranked first in the domestic toothpaste market.Together with Forever Bicycle and Shanghai Watch, it is listed as the three old Shanghai brands.

In the 80s and [-]s, Zhonghua toothpaste was in full swing, and it was also the first golden age of domestic daily chemical development. Zhonghua toothpaste had made great progress in quality, and new products were launched at the same time, pushing Zhonghua to a strong market position .

If there were not too many twists and turns, the status of this brand in China would be unshakable.

After Yang Fei arrived in Shanghai, he immediately got in touch with the person in charge of Shanghai Toothpaste Factory and asked about the ownership of Zhonghua Toothpaste.

After receiving an affirmative answer that Zhonghua Toothpaste had not been leased to Unilever, Yang Fei proposed to acquire Shanghai Toothpaste Factory.

But the toothpaste factory said that they should consider it. The main reason is that their negotiations with Unilever have entered a substantive stage, and the relevant media have also reported it.

This is tantamount to tactfully rejecting Yang Fei.

Yang Fei has never been afraid of difficulties when it comes to matters, as long as it is something he likes, he will find ways to get it.

He has long planned to enter the field of personal care after the clean white brand has a foothold in the market.

Now there is such an excellent opportunity for him to change the fate of the Zhonghua Toothpaste brand, he certainly doesn't want to miss it.

If he can get this brand, he can not only open the door to the personal care FMCG market, but also invest in a company that will make money in the future.

The FMCG personal care industry consists of industries such as oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products.

Toothpaste is a consumable that everyone needs in every household, and its usage rate is even higher than that of washing powder.

A family can skip washing powder and replace detergent with other products, but toothpaste is a necessity.

The value of this industry cannot be underestimated.

When Yang Fei chose to enter the personal care products industry, the first thing that came to his mind was toothpaste.

After being rejected by Shanghai Toothpaste Factory, Yang Fei was not discouraged, nor did he stop there.

In Yang Fei's dictionary, there has never been the word admit defeat.

Coming out of Shanghai Toothpaste Factory, the three of Yang Fei came to a restaurant for dinner.

Asami Sao said: "Boss, since they don't want to sell it, we might as well make our own brand bigger. Baixue toothpaste is also good, and I think the name sounds good too."

Yang Fei said: "You don't understand what the brand of Zhonghua toothpaste means to our people. Especially the old brand named Zhonghua is equivalent to what Samsung is to South Korea, and Mitsui is to the island nation."

"Well, what should we do then?" Asami Sao interacted with Yang Fei, she gradually realized how extraordinary this person was.

Looking back at Yang Fei’s journey to acquire Vitality Factory, he didn’t think there was anything wrong at the beginning, but now that he thinks back, he realized that every step he took had a deep meaning. .

Such a business strategy might not be uncommon for a seasoned businessman like Li Ka-shing, but it is intriguing that it came from a young man like Yang Fei.

Yang Fei, who has just successfully acquired the vitality factory, is about to make a move on the Shanghai toothpaste factory.

The situation Yang Fei is facing now is even more difficult than when he bought Vitality Factory.

Zhonghua Toothpaste has a higher brand value than Vitality 28.

And Unilever is stronger than Hexiang Co., Ltd.!

If the acquisition of Vitality Factory is just killing a chicken, then the acquisition of Zhonghua Toothpaste is like killing a pig.

Can Yang Fei succeed?

In the restaurant with bright and clean windows, the three of Yang Fei were sitting on the seats near the window in the lobby. Qianjian Shayang was sitting opposite Yang Fei, and he could just see his sharp-edged face. His face was so clear, like the sunlight outside the window, giving people Warm, with sharp eyebrows and starry eyes, straight nose and thin lips, I feel that he is so good-looking after a few more glances. The natural middle-parted hairstyle makes him even more handsome and handsome.