The richest man Yang Fei

Yang Fei thought for a while and said, "In the afternoon, we are going to visit two people, one is the leader in charge of industrial work in Shanghai City, and the other is the boss of White Cat Company."

"The boss of White Cat Company?" Sao Asami asked, "Is it useful to meet him?"

Yang Fei said: "You are from an island country, so you may not know the situation of Zhonghua Toothpaste Factory. This factory is a branch of White Cat Company. Zhonghua Toothpaste is just a brand under White Cat."

The main enterprise of White Cat Company is Maxac Daily Chemical Co., Ltd., a toothpaste manufacturer with a history of more than 100 years. Its predecessor was the China Chemical Industry Association founded by the patriotic industrialist Mr. Fang Yexian in 1912, and later changed its name to Shanghai. Toothpaste factory.

This company developed and produced my country's first pack of tooth powder and toothpaste, laying the foundation for my country's toothpaste industry.

The predecessor of White Cat Company was Yongxin Chemical Industry Co., Ltd., which was founded in 1948. In April 1959, it produced my country's first package of synthetic washing powder——Gongnong brand synthetic washing powder, which was the founding of my country's synthetic detergent industry. people.

Zhonghua, Maxam, Shanghai, Baiyu, Spearmint, these brands all belong to White Cat Company.

White Cat Company is just a customary name. The official name of this company is Shanghai Synthetic Detergent Factory, and it was reorganized to form White Cat Group later.

In order to seek greater development, White Cat Company agreed to introduce Unilever, agreed to inject capital from the other party, and permanently leased the Chinese brand under its name.

Yang Fei couldn't agree with the management of the toothpaste factory, so he thought of taking the upper-level route.

This trick is also called curve saving the country.

After listening to Yang Fei's narration to White Cat Company, Asami Sao understood the complicated history of this company.

Before liberation, White Cat Company was just a small private factory. After decades of development, it has now become a large state-owned enterprise and has made great contributions to the country's washing industry.

However, Yang Fei knows that this company, which is extremely bullish now, will be beaten down by other brands in the future. The laundry detergent market is suppressed by emerging brands such as Libai. A bloody head.As for the MAXAM brand, it was produced and used by four companies at the same time, but it has not been revived.

It can be said that the White Cat Company had a hand with Wang Bo, but they played the worst card.

This time, with the arrival of Yang Fei, can he persuade the senior management in the city, as well as the senior management of the White Cat Company, to change the development path of these state-owned king fried brands?

Chapter 333 Just Seek a Chance of Fair Competition

When meeting with the deputy leader in charge of industry in Shanghai City, Yang Fei first reported the main identities of the owner of Meili Daily Chemical Factory and 666 Company, but the secretary in charge of arranging the leader's itinerary did not pay enough attention.

Meili Daily Chemical Factory is indeed developing very fast, but it is only a mainland company, and 666 Company is only famous in Guandong Province. To Shanghai's leaders, Yang Fei is not yet a big shot.

At the very least, Yang Fei's name is far less useful than the representatives of Unilever or Procter & Gamble.

The secretary at the reception said politely but formally that the leader's schedule is very busy, and the meeting will be arranged in three days.

Qianjian Sayang reminded Yang Fei: "Boss, haven't you registered two companies in Xiangjiang? Why don't you try it as a Hong Kong-owned company?"

She represented an island country company before, and she was almost unimpeded in the country. No matter what leader she met with, she was given a green light all the way.

In order to have an interview with Akio Takeda, many leaders will even change the itinerary they had planned long ago, and go all out to introduce foreign capital.

Yang Fei also thought of this, so he said to the leader's secretary: "We are a Hong Kong-funded enterprise. We came to invest in the Mainland this time mainly to help the Mainland develop its economy. If the leaders of your city are too busy to meet us, then we will In addition, invest in other cities.”

When the secretary heard that a Hong Kong-funded enterprise came to invest, his attitude immediately changed 180 degrees: "Why didn't you say it earlier? Our city attaches great importance to attracting investment. I will ask the leader for instructions and arrange a meeting as soon as possible."

"Didn't you just say that the leader won't be free until three days later?" Yang Fei replied indifferently.

The secretary showed no embarrassment, and smiled calmly: "There are priorities. When we can't arrange it, we can only delay it. You often run in the political and business circles, so I think you can understand."

Although Yang Fei was very reluctant to see this result, he was relieved that he had registered a company in Hong Kong.

The last time he came back from the island country, after meeting Li An, Li Bihua and his brother in Hong Kong, Yang Fei registered two companies by the way. One was Huayi Hong Kong Company, which controlled Dahua Company in the island country. Holding Huafu TV Station and Huayi Company of the island country.

Another company registered by Yang Fei is Bubble Hong Kong Company. For the same reason, this company is used to hold certain domestic enterprises and become a nominal shareholder. In fact, all assets are transferred around in Yang Fei’s name. .

This time, Yang Fei came to the mainland to invest in the name of a bubble Hong Kong company.

Seeing Yang Fei's calm expression, the secretary added: "Actually, we treat all investors equally, and we welcome domestic investors as well. But relatively speaking, visas for foreign representatives have a deadline. We try our best to arrange meetings with foreign investment representatives first, so as not to delay their domestic inspection trips.”

Yang Fei smiled generously, expressing his understanding. In fact, explanations are superfluous. In the era of investment promotion, the status of foreign capital is indeed higher than that of domestic capital.

Under the secretary's arrangement, Yang Fei met the leader in charge of industry in Shanghai City that afternoon.

As the saying goes, the king of hell is easy to see, but the imp is hard to deal with.

The leader is a very simple person, wearing a simple suit, with an amiable smile, and no leadership airs at all.

After a brief polite talk, Yang Fei and the leader talked about the reason for coming to Shanghai to invest this time, saying: "We give up things that should not be given up too easily, and do some innovations that are not innovations."

The leader tasted the meaning of this sentence and asked, "Mr. Yang is implying something?"

Yang Feidao: "Modern marketing is a battle of cognition, not a battle of products. If you don't start to pay attention to the intangible assets of the company now, the company will miss the opportunity for development."

The leader understood what he said, but he didn't know which industry he was referring to, so he asked, "Which industry is Mr. Yang mainly in?"

Yang Feidao: "In the daily chemical industry, this investment in Shanghai also intends to support domestic famous brands. What I most hope to see is that our country's industrial products can sell well all over the world. Decades ago, some people in China had the idea of ​​industrial The dream of rejuvenating the country led to the establishment of the China Chemical Industry Association, which has developed into the current leading enterprise of Shanghai Daily Chemical. But I heard that someone wants to lease the brand of Zhonghua Toothpaste to a foreign-funded enterprise?"

The leader pondered: "Mr. Yang is telling the truth. Unilever is willing to invest and cooperate with the toothpaste factory in our city to establish Unilever Shanghai Toothpaste Factory, but they proposed to lease the use of the Zhonghua Toothpaste trademark permanently. right."

Yang Feidao: "Permanent leasing is equivalent to handing over the trademark to foreign capital for operation. Every manufacturer of Zhonghua toothpaste will have the name of this foreign capital enterprise printed on it. Is this what you mean?"

The leader nodded thoughtfully, "Yes."

Yang Feidao: "It took us decades to cultivate a well-known brand. When it is popular all over the country and loved by everyone, we have to rent it to foreign-funded enterprises. I really don't understand. What is the purpose and significance?"

The leader said with a solemn expression: "Firstly, if an enterprise wants to seek greater development, it must attract capital injection. Second, economic development is inseparable from attracting investment."

Yang Feidao: "Please forgive me, what foreign businessmen are interested in is the sales channels and local management experience accumulated by the toothpaste factory for decades. They don't agree with our brand. The purpose of their lease of the right to use is also to launch their own brand. .Use their brand instead of Zhonghua Toothpaste and sell it through the original channels.”

The leader was fascinated by what he heard, and kept nodding to express his agreement with Yang Fei's point of view.

Yang Fei continued: "Foreign-funded enterprises to invest, why do they like acquisitions? Instead of building their own factories to promote their own brands? It's because this is a convenient way for enterprises to succeed. Such a routine is similar to the backdoor listing of enterprises. They’re getting into the market by way of an excuse.”

The leader's face gradually became serious.

Yang Feidao: "This shortcut is not only applicable to foreign-funded enterprises, but also applicable to the rapid expansion of local enterprises. Ming people don't say dark words, I also want to enter the toothpaste production industry, and I also like the brand of Zhonghua Toothpaste. "

The leader raised his eyebrows, then frowned slightly, without expressing his opinion.

Yang Feidao: "I don't ask your city to abandon Unilever and choose us alone. I only ask the leaders to give us a chance to compete fairly and give Zhonghua Toothpaste another chance to choose. I am willing to work with Unilever to openly I can accept open and fair competition for Zhonghua Toothpaste Factory, whether it is the right to use the brand or the complete acquisition of the factory."

The leader is moved, and if one more company participates in the competition, there will be more room for negotiation on the price.

Yang Fei said loudly: "The word Zhonghua, I hope to be carried forward in the hands of Chinese people, instead of the name of a foreign-funded enterprise printed on the back of every Chinese brand."

Chapter 334 Compete with the world's top [-] [Happy New Year]

The leader was moved by Yang Fei's words.

Everyone in the country will become excited when they hear such words.

Yang Fei said that he does not carry the banner of national industry, but it does not mean that he does not use this word to make a fuss.