The richest man Yang Fei

The third principle of defenders: A powerful attack must be blocked in time!

Most companies have only one chance to win, but the market leader has two chances.

If a market leader misses the opportunity to attack itself, it can usually be remedied by copying the business practices of its competitors.

However, this action must be taken quickly before the attacker determines the status!

We have seen that many products of Unilever and Procter & Gamble are actually homogeneous and repetitive. Even if you copy me and I copy you, I have what you have. Only by constantly copying the successful projects and products of the opponents , these two daily chemical giants can maintain their undefeated position.

And big companies merge, acquire, and block small companies for the sole purpose of monopolizing!

Think about it, if Yang Fei had been acquired and blocked by Procter & Gamble or Unilever when Yang Fei had just risen from the Southern Province, where would there still be Meili Group now?

Just like the former Nanhua Plant, and the extremely popular Vitality Plant, it has long been submerged in the long river of history at this moment!

I would rather kill a thousand by mistake than let one go!

In a business war, kindness to competitors is cruelty to oneself.

After Yang Fei's in-depth analysis, he formulated a defensive strategy for the group.

Are the tactics he formulated correct, and can the defensive battle be successful?

All of this needs time to test the market!

Chapter 994 Burning!All-out war!

After Yang Fei returned to China, he told the group's upcoming strategic plan at the high-level meeting.

He explained in detail the defensive warfare and the application of the three principles in actual combat.

All present here are group executives, including returnees studying abroad, experienced managers, well-known managers in the industry, and rising stars like Su Tong.

However, these people are the first time they have heard of the so-called "defensive warfare".

Wei Xinyuan couldn't help but think that the boss went to Harvard for further study, and his theoretical level was indeed much higher.

Yang Fei said calmly: "Defense does not mean giving up resistance, let alone no longer attacking! As I said just now, we must continue to attack ourselves, and we must kill those opponents who are good at attacking in the growth stage!"

Wei Xinyuan immediately asked: "Boss, I remember you said before that we should not attack domestic private companies like Libai, and we welcome them to grow and develop? But now you say that you should kill your opponents in the growth stage, then, How should we interpret it?"

Yang Fei smiled and said: "This is not a conflict. As I said just now, we block our opponents who are good at attacking us! If they are our friends or allies, then of course there is no need to block them."

Wei Xinyuan nodded: "I understand."

Su Tong's phone rang, and she went out with her mobile phone. After answering the phone, she hurried in and said, "Procter & Gamble has made a move. They have started to cut prices. Moreover, the price drop has been unprecedentedly huge!"

Yang Fei smiled and said: "As expected, they will not stop at the end of the year."

Wei Xinyuan also gave a wry smile: "They just don't want us to have a good year."

Su Tong asked, "Should we fight?"

Yang Fei said with a serious face: "Not long ago, I said that depending on the extent of the other party's price reduction, we will decide whether to lower the price. But, I want to adjust the strategy now!"

Wei Xinyuan and the others were shocked.

Since becoming a competitor with Procter & Gamble, Yang Fei has mostly avoided fighting price wars, and has never been confrontational!

This time, according to Yang Fei's tone, is he going to meet him head-on?

Yang Fei's handsome face flashed with high-spirited light: "Soldiers never tire of deceit! I said that I should not fight, but to confuse the opponent. However, our group is in a lawsuit with Procter & Gamble in the United States! We cannot lose this lawsuit. Reasonably, we cannot lose in this price war!"

His tone became more and more passionate: "If we want to fight, let's fight openly! Let's fight a vigorous price war! Let's ignite, Meili Group!"

"Okay!" Wei Xinyuan and the others are all middle-aged people, who should have reached a mature and stable age, but when they heard Yang Fei's provocative words, their blood boiled with excitement!

It's been a long time to endure Procter & Gamble!

Meili Group has been suppressed by Procter & Gamble, and they use price wars every year to make fun of them!

Although, Yang Fei can always make strange moves to defuse Procter & Gamble's attack.

But it’s never as easy as declaring war head-on!

Just like tunnel warfare, guerrilla warfare, and flank warfare, although partial victories can be achieved, how can it be as exciting as a full-scale war?

Wei Xinyuan and others urgently need a big battle to vent their emotions that have been suppressed for too long.

They originally thought that this year they would still be silent, making small troubles and challenging Procter & Gamble.

Unexpectedly, Yang Fei was uncharacteristically, abandoning his youth and maturity, bursting out with strong youthful blood!

"This year, we have an absolute advantage! One is cost control. We did not compete for the bid king, but Procter & Gamble won the bid king. Their domestic advertising costs are at least [-] million more than ours! Put the [-] million How much advantage do we have when apportioning the cost of each product? The second is the market advantage. Our Meili Group has become the leader in the domestic daily chemical industry! We must show the attitude of a leader and the momentum of a leading company !"

"Okay!" The emotions of Wei Xinyuan and others were instantly ignited by Yang Fei's words!

As a leader, one of the most important skills is speaking.

Yang Fei's speech ability has been honed a long time ago.

Especially during the Tsingda Entrepreneurship Club, Yang Fei's speech ability became more prominent and was approved by everyone.

Yang Fei beamed and said: "This year's battle with Procter & Gamble, we will devote all our resources to start a full-scale war at all costs! Here, I will make the following deployment."

"In terms of washing powder, we have launched large-capacity packaging! All types, including general powder, concentrated powder, and natural soap powder, how much does P&G sell for a bag, and we also sell for how much a bag, and on the basis of the same price, Another bag of washing powder with the same amount will be given as a gift!"

Not only the price is reduced, but also double the serving size!

When Wei Xinyuan heard this, he couldn't help but be surprised: "Boss, is it okay to drop the price to the same price? We also need to add a bag of washing powder of the same amount? Then we have to lose money?"

Yang Fei said: "Of course it is to give away general fans! How much does it cost for general fans? Don't care about this little money! To fight a price war, you must spare no expense!"

Wei Xinyuan waved his hand vigorously, and said, "Okay, then beat him, mother!"

Yang Fei said: "Pay attention to your wording, don't use foul language!"

Wei Xinyuan said: "I'm sorry, boss, I'm so excited! It's been a long time since I felt so explosive!"

Yang Fei chuckled: "In terms of shampoo, the same strategy is implemented, and the price of the entire line of Meisi products is reduced to the same level as Procter & Gamble! In addition, all mid-to-high-end products are given a bottle of cleansing body wash of the same size! "

Zhu Zhongnan said: "You can have this. The price of shower gel is low. If you buy shampoo and get shower gel, we can afford it. Moreover, P&G's price is already lower than ours. I guess, if they drop it again, it will not be as expensive as ours now." How much lower is the price, so we can continue this price war!"

Xie Guiyan said: "I agree with the boss's decision. There must be sufficient supply of cleansing body wash. We will cooperate with the group to win this price war."

Yang Fei said: "Skin care and beauty products are on hold for the time being. During the Chinese New Year, our Meili Group will have a big move! You wait for the notice."

Ji Shaokang and Ruan Yuling nodded and said, "Okay, let's get ready and wait for the boss' notice."