The richest man Yang Fei

Chapter 993 Defensive Battle

Yang Fei doesn't want to turn into a dragon, he just wants to keep his beautiful group.

It is worth mentioning that Yang Fei did not participate in the CCTV advertising bidding conference in 98.

Meili Group also did not participate in the 99 competition for the bid king.

On November 11th, the boss of Myli Group was absent from the CCTV advertising bidding conference for the first time. However, this does not mean that Myli Group does not pay attention to this advertising bidding.

In fact, apart from Yang Fei who was not present, Su Tong, Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Ji Shaokang, Ruan Yuling, and Hu Zhibiao who recently joined the Meili Group family all came to the bidding meeting.

Meili Group did not compete for the top bid, but it also won a lot of golden advertising positions.

It is worth mentioning that Procter & Gamble finally took a bold turn, angrily threw 2.8 million, and finally won the bid king seat.

2.8 million, compared with last year's bid king, there is still some gap.

However, the failure of several consecutive bidders has poured cold water on the enthusiastic entrepreneurs.

More and more entrepreneurs realize that they have to be hardworking to forge an iron, and enterprises cannot succeed only by relying on the halo of the king.

Just like some princes who wear dragon robes, they are not like princes, let alone be able to control the imperial power!

There are not too few, but too many A Dou who can't afford it.

After realizing this, domestic entrepreneurs have even more admiration for Yang Fei, a young man.

Meili Group's success, although benefited from the blessing of CCTV's King, but more, it came from Yang Fei's efforts, as well as Yang Fei's vision and means.

Therefore, there are still many people participating in the competition for this year's CCTV bid, but everyone has become rational.

As a result, Procter & Gamble successfully climbed to the top with a high price of 2.8 million.

And Yang Fei has no feelings for the bid king.

For many years in a row, the standard king enterprise has already had the publicity it should have.

This year, Yang Fei's advertising on CCTV was not half as much as that of Biaowang.

In other words, Meili Group's advertising budget has been reduced by several hundred million this year!

The reason why Yang Fei did this is of course meaningful.

Because, in the next 99 years, Yang Fei will fight a defensive war in the country.

In the daily chemical industry, Yang Fei has been struggling for more than five years.

In the past five years, Yang Fei has used various tactics.

What about flank warfare, guerrilla warfare, frontal attack, and the principle of force, Yang Fei tried his best and achieved great success.

In the past five years, Meili Group has grown into the number one company in domestic sales!

And Yang Fei also logically aspired to become the richest man in the Southern Province in 98!

Those who counted the rich list obviously didn't know about Yang Fei's other industries and investments.

If all of Yang Fei's investments are counted, Yang Fei can also be ranked high among the bright and rich in the country.

However, Yang Fei didn't want to compete for the ranking of the rich list, because it didn't make any sense.

Yang Fei fought a five-year war with international giants such as Procter & Gamble and Unilever, as well as many domestic daily chemical companies, and reached the number one position.

Next, Yang Fei wants to change his strategy and focus on defense.

Yang Fei has set a new goal. In the next two years, as long as he can stabilize the leading position of the overlord of daily chemicals, he will be able to rise steadily.

When we discussed the principle of force before, we mentioned that defensive warfare is easier than offensive.

Because Yang Fei has already occupied the commanding heights, if others want to attack again, they will have to spend several times their troops and invest several times their funds!

Defensive warfare must abide by three basic principles, which are easy to learn but difficult to use.

The first principle, needless to say, is that only market leaders can fight defensive battles!

Most companies see themselves as industry leaders, but most of them base their leadership status on their own definitions rather than market facts.

A real market leader is not what the company claims to be, but needs to be recognized by customers, and the leader recognized by customers is the real market leader.

Moreover, it is the only leader in the market that can fight a defensive war, not a general leader.

In the domestic daily chemical industry, Meili Group led by Yang Fei is undoubtedly growing into a real leader in the market.

Below the leader, are a group of pretenders to the throne who are also the leader's rivals.

Being able to win the defensive battle can also disprove the leader's status as king.

The second principle of defensive warfare: the best defense is the courage to attack yourself.

The defender is in a leadership position and therefore holds a strong position in the prospect's mind, and the best way for the defender to improve his position is to constantly attack himself.

In other words, self-attack is to strengthen one's position by upgrading products or services.

Take a look at the world's leading companies in the industry. Every once in a while, they will launch new products, whose price and performance will be significantly better than existing products, so as to stimulate consumption and consolidate their leading positions.

Competitors can only find ways to catch up.

A moving target is always harder to hit than a stationary target.

Therefore, the leader's self-attack, that is, continuous innovation, sets a stronger goal for competitors.

Take Gillette, for example. When the blue blade line of one blade dominated the wet shaving market, Gillette attacked itself and launched the world's first dual-blade razor.

Customers of the company thought that two blades were better than one super blue blade and immediately bought new ones.

Six years later, Gillette launched an adjustable double-blade razor, which is better than a non-adjustable double-blade razor and has once again won the favor of the market and customers!

After that, Gillette launched new products with three blades, four blades, and five blades, and they were a great success one by one!

Always be imitated, can not be surpassed!

This is the beauty of market leaders attacking themselves.

Attacking yourself, may sacrifice short-term profits, but helps maintain market share.

This is the ultimate weapon in all business battles!

Conversely, if market leaders do not stick to the rules and are unwilling to innovate, they will eventually lose the market and fall from the altar.