Back to 1990

   "Huh?" Liu Cheng didn't understand why Lu Feng suddenly popped out such a sentence. The people present were a little confused and didn't know what it meant.

  Lu Feng came back to his senses, and said to everyone: "It's okay, keep talking."

"At present, the technology for receiving, decoding, and compiling the signals we reserve is mainly used in home appliances. The main technology of the pager is the superheterodyne receiver, and then compiling, because the domestic switches are mainly foreign ones. Among them, Motorola, Sony is the main machine. By the way, it seems that there is a switch called Huawei that sells well." Liu Cheng thought.

"We have no technical reserves in this area. The advantage is signal compilation. The problem is that if you can't receive the signal, don't talk about compilation. It is impossible for the machine to pop up a row of words out of nothing, and the superheterodyne receiver , Either it is the overall import after the foreign capital has invested in it, or it is the purchase of technology authorization from others."

   Liu Cheng saw Lu Feng sitting there smoking a sultry cigarette. Of course he knew what Lu Feng was thinking. The two of them worked together for these years and could do it themselves. Lu Feng would never buy a license.

"What is the problem we are facing right now? From the perspective of the market, the domestic waveguide has already exerted its strength. The market will not give us too much time. If we develop our own research and development, we may have already competed with Motorola and Panasonic. It's 50-50."

   “There is another situation that foreign capital does not pay attention to the mainland market now. The Hanxian pagers on the market are still in short supply. Once Motorola, Panasonic, and Sony start to pay attention to the mainland market, it will be a disaster.

  "I chatted with Zhu Lidong. He said that from a market perspective, the sooner the better, the business opportunities are fleeting. Entering the market this year and joining the battle next year may be two situations and two results."

Lu Feng waved his hand to indicate that he would not say anything, and he took a cigarette and said, "Do not talk to the marketing department when doing research and development. The task of the sales group is to sell the goods. As long as the sale is a matter of after-sales. , Their performance has been completed, regardless of your so many, you must consider the overall situation, of course I know that it will be good to bring in assembly line production tomorrow."

Liu Cheng pondered for a while, then glanced at the other vice presidents next to him, looked through the folder in his hand, and said, "Didn’t you say before, pay attention to companies in this area, buy a company with technology from the world? For R&D companies or laboratories, we did an evaluation and it was too expensive."

  "What is the approximate price?" Lu Feng asked.

Liu Cheng stretched out his hand to the vice president next to him, and the vice president handed him a folder, flipped through it quickly, raised his head and said: "Basically, it's at two to three hundred million yuan, and some have gone bankrupt, and The technical background is really general, that is, some ordinary superheterodyne receivers, the patented technology of compilation, signal frequency, display screen, and integrated motherboard. According to the results of our internal meeting, these technologies are already backward technologies."

"These R&Ds have already been applied on a large scale. They sold these things, indicating that they have developed new things. From a market perspective, the acquisition investment of two to three billion yuan, based on the current pager market growth rate, We may be busy for most of the day, if we do it for nothing, we will lose money if we fail to do it."

"Mr. Lu, we think so." A vice president next to him said: "The current international mainstream R&D investment is mainly in two aspects. One is digital transmission, which is the Internet highway, and the other is wireless signal compilation. For voice calls, strengthen information processing and compilation on the basis of Big Brother."

  "International R&D companies invest the most in these two roads. After the meeting, we felt that we could abandon the pager and directly invest in one of these two developments."

  Lu Feng twisted the cigarette **** out in the ashtray, looked at Liu Cheng and asked, “I will give you five hundred million, and give you five years. Can you get me a mobile phone?”

   Liu Cheng squeezed out a smile, a little embarrassed, and said: “Mr. Lu, no one can pack a ticket for research and development of this kind of thing.”

"You know what the future drives, I know, what you don't know, I also know, I want to run even if the road is unstable? Is the pager used to make money?" Lu Feng looked around the crowd and said: "Really If I want to make money, I open a winery and produce liquor. Wouldn’t I make more money than semiconductors?"

"The main task is to train the team. With talents, there is no shortage of everything. First, understand the pager and accumulate enough related technologies. This time it is not only a breakthrough in related technologies, but international acquisitions are still to be done, but as just said Those technologies are not worth two or three billion, and I want chip technology." Lu Feng said toward Liucheng: "We don't need too good technology, we need the core control chip of the TV."

   "Perform some simple data processing to prepare the TV for the next breakthrough, such as channel preview, small window preview, and you can bring some small games, such as Tetris, to make the TV ‘smart’."

   "Such semiconductors can be purchased for two to three billion yuan. It is no longer a core technology." Liu Chengchao Lufeng said.

"What I want to do is to put the chip technology in the country first, to build a factory, not only to supply itself, but also to sell to other manufacturers, even if it loses money, it has to continue to do it, and then expand and develop. This is a step. Step by step, we are indeed tens of thousands of miles away from the Intel manufacturers, but if we don’t go now, the future will not be tens of thousands of miles!"

   "I'm not saying, let you make the most advanced Intel 486 processor now, let alone the Pentium processor just released this year, but let's go slowly!"

  "First get the core things of the TV processor and pager, and increase the investment in international R&D cooperation. I still said that no matter what kind of devil he is, as long as he can help, it is a good devil."

   Liu Cheng nodded and understood what Lu Feng was going to do, and said: “Then we recently screened some international companies and communicated with them. International acquisitions may be troublesome, so we should be more prepared.”

   "Your budget for next year is 500 million, and the highest can go down to 400 million. The remaining 100 million will be spent on LCDs and TV motherboards." Lu Feng ordered.

  This meeting lasted for nearly seven hours. At noon, we had a simple lunch. A group of people chatted very hotly. After four o’clock in the afternoon, Lu Feng walked out of the meeting room, took a deep breath, and stretched out.

  This month is one of the few peaceful moments in the electronics industry. Everyone is busy with year-end promotions. Lu Feng is too lazy to deal with the regular battles in the market. The news papers he read these days are mainly focused on communications.

   "Hello, Mr. Lu!" A clerk passed by and said hello to Lufeng.

"it is good!"

Lu Feng nodded and walked towards his office. When passing by the strategic investment department, he stopped and pushed open the office door. The head of the strategic investment department was taken aback for a moment. The next second he hurriedly stood up and asked: " Mr. Lu, what's the matter with you?"

   "What did you tell you last time?" Lu Feng asked him.

   "I have already visited, do you want to talk to another place?" he asked.

  In the reception room, Lu Feng sat down and placed a cup of tea in front of him. After the clerk left, he closed the door. Lu Feng asked, "How is the situation with Huasha?"

"I approached as an investor in Hurricane Capital of Xiangjiang. They are also actively seeking foreign investment. My view on Huasha is that the expansion is too fast. They opened three factories in a short period of time, and they are cheap The strategy has launched a fierce attack on the market, and this has aroused the hatred of the entire industry, resulting in a sharp drop in the profit margin of cosmetics, insufficient follow-up funds, and a tightening of the capital chain."

   "By the way, the cosmetics industry is scolding you now!" The head of the investment department said embarrassingly.

   "Scold me? Why scold me?" Lu Feng's face was full of grievances.

"Zhang is always brought out by you. Her style of play is your style of play in the electronics industry." He smiled awkwardly, thinking in his heart, you were besieged in the industry, and the apprentices who were brought out were gone. Other industries are naturally scolded, and even the master also scolds.

  Lu Feng sighed. Now he understands why the ancestor of Bodhi told Monkey King not to mention himself after he went out. He was a little bit insulted, and he was too wronged.

   "Then how much money are left on their accounts now?" Lu Feng asked.

"It is less than one million and the debt ratio is extremely high. It can be said that this is a bankrupt company ~ www.readwn.com ~ three factories, two of which mortgage the site and machinery to the bank in exchange for cash flow. Finally, this little money If you burn it all up, you will really be insolvent."

  Lu Feng rubbed her face with her hands, and sighed. Zhang Fengxia is not a fool. The cosmetics industry market is not big now, it is not a high-tech industry, and the valuation is not high. She dare to play like this.

"I'll give you a task. Go to Xiangjiang to rent an office, get a temporary office, find a few old ports, talk to them after the Chinese New Year, and invest 10 million in, accounting for 51% of the shares. , We must have absolute holdings, and have a certain degree of control on the development route. The production should not be limited to cosmetics. Now housewares are the main market."

"For detergents, soaps, toothpastes, etc., use low prices to hit the market and conduct dislocation competition. At the same time, in cosmetics, open a new brand, name it foreign, and rely on foreign cosmetics. The price does not need to be too expensive. The quality of the product is similar to the same price, but the outer packaging must be beautiful, and attention must be paid to the control of the sales channels. Do you understand?"

"I know!"

Lu Feng nodded and stood up. If he could not be saved, he would be really helpless. Lu Feng actually didn't understand cosmetics. At least laundry, soap, toothpaste and other things are really in the market, and the demand is very large. .

  You can't be a cosmetics brand, even if you become a Libai, Shufujia, Head & Shoulders, etc., you can do it!