Back to 1990

After the ribbon-cutting ceremony, Lu Feng took a group of leaders to the factory area and introduced some machinery and assembly lines.

And the first batch of parts has been officially processed. Today, as it was the first day, only one assembly line was opened. Ten minutes later, the first Wipuda TV was officially offline, and applause was heard on the scene.

The time was approaching noon, and Lu Feng made a please gesture and said, "There is a little wine in the canteen, and leaders move!"

Said it is a thin wine, how could it be possible that the cigarettes are all Huazi, and the wine is the table!

The noon news of the local TV station pushed the news out, and then began to spread rapidly. First, the local business community fried the pot, and some other brand agents saw Zhang Fengxia introduce it on TV. This TV will bring a new round to the industry. The subversion, and is confident to capture the local market within a month.

Local people know more about electronics factories, and there have been various rumors years ago. Some local distributors are also in the mood. They also know how much money they make from selling a TV set, and how much shipping costs are in it. In private, many people say that Jiafeng Electronics Factory will have an impact on the local market.

Because of the short distance, there is no transportation cost!

Originally, Jiafeng Electronics has attracted much attention. Today's ribbon-cutting and the announcement of Zhu Lidong's joining are like a gun thrown into the sea.

For a while, there were constant phone calls from all over the country, and pagers kept ringing. Basically, they were talking about Lu Feng digging a corner. They didn't know how much benefit Lu Feng had promised to get Zhu Lidong out of Lenovo and go with him. A newly established enterprise.

In Lenovo's office, President Liu was sitting there with a gloomy expression. Seven or eight people were sitting or standing at the table. The people present were silent, and the atmosphere in the room was extremely suppressed.

"Very good, very good, young people have ideas." Mr. Liu patted the table and said: "There is no such thing as he dare not do, yes, I really like his unconvinced spirit."

The people present looked at each other, feeling that Mr. Liu's words didn't seem like a compliment!

After speaking, Mr. Liu picked up the phone on the table and thought about it and dialed a number.

At the same time, Jiao Enfan also felt the pressure. He recalled the picture on the TV. This TV called Weipu Da is very big and looks like a tiger. If the price is low, it is really advantageous in the local area. .

Jiao Enfan knows that the market is polarized. There is little overlap between the people who buy four to five thousand yuan of products and the people who buy eight to nine thousand yuan, but he also understands that the total market is constant at a certain moment.

TV sets are not consumables. Once purchased, they will not be consumed again in the next few years. When a company enters, there will be a market that squeezes others, even if one is sold.

This kind of market is a zero-sum game. It is either one or the other. After market competition, brands that are less competitive will be marginalized, and then they will withdraw from the market, and then they will go bankrupt.

And the companies occupying the market center are entering a virtuous circle, with large sales, strong brand, and considerable profits. After getting the profit, they will invest in the next round of technology research and development, so there will be technology leadership, technology leadership has long been a new market center Position, as long as there is no disruptive technological revolution, then this company will be in a semi-monopoly advantage.

Today’s domestically produced TV sets are competing for the status of the future, squeezing out other companies, and what Lu Feng is fighting for is also to form a market position in the local market first.

Other brands have heard that Lu Feng said that they will account for more than 50% of the local market in one month. This is definitely a challenge for other brands.

Jiao Enfan first contacted Konka's general manager, and after chatting for less than ten minutes, he decided to attack Jiafeng Electronics in the Suzhou market.

A few hours later, several brands with the largest local market share reached an agreement. A total of eight companies including Konka, Panda, Changhong, TCL, Enfan, etc., reached an alliance through the Electronics Industry Association and issued a statement. The family said that starting from tomorrow, business adjustments will be made to the Jiangsu regional market.

The specific things are not elaborated, but many people have already smelled the scent!

In the evening, Zhu Lidong had formally entered the job and signed the shareholding agreement. There were seven or eight printed statements on the desk, and the faces of all the people were very ugly.

"It's only been a few hours, and the ribbon was cut at noon until now, just as soon as the leader was sent away, these people came."

"This step is too consistent, the content is almost the same."

"Too bullying, and it's a partnership bullying, we didn't do anything!"

The managers of several other departments were muttering, they really didn't know why they had a new factory, so why is it so hateful?

"These companies that issued the statement accounted for more than 85% of the local market. It can be said that we were besieged before being listed." Zhu Lidong said solemnly, "Mr. Lu, this battle is not good. , It's all messed up later."

Lu Feng nodded and said, "I know!"

Zhu Lidong wanted to say something. The door was knocked, and a man pushed the door and said, "Mr. Zhu, I have a phone call to call you. It is very important."

"Okay!" Zhu Lidong stood up and apologized: "It may be from home. My dad is in the hospital. I will answer the phone."

"It's okay, it's okay, you just need to take care of you for a few more days when your uncle is hospitalized. Come here in such a hurry!" Lu Feng said politely.

After Zhu Lidong left, the office fell into silence. Zhang Fengxia put the folder in her hand on the table and said: "Next, it's this Zhu Zongliang's method!"

When Lu Feng heard it, Zhang Fengxia was not convinced, and she could understand that she used to have the final say alone, but now she has become two people, and she will become three and four people in the future.

"No!" Lu Feng shook his head. This round is too critical. Once he is besieged and blocked, it will be a comprehensive disadvantage. You can't afford to lose. Zhu Lidong is capable, but what if he misses this time?

"I have to do it myself, and run it myself. A month is too long. Since I want to play, I will play a big one." Lu Feng leaned on a chair and muttered, "Ten days, more than 70% of sales. Percentage."

"What?" Zhang Fengxia was afraid to say: "What did you say?"

"I said, in ten days, in the local market, Vaporda TV sales accounted for more than 70%."

As soon as this is said, let alone Zhang Fengxia, the other managers think that Lu Feng is too bragging. Let alone other, Weipuda is a new brand, and the market recognition is not high. Even if it is cheap, it is difficult to sell goods. , Unless it's inverted post money!

"Mr. Lu, I think we should listen to Mr. Zhu's opinion."

The other managers also nodded again and again. Although they didn't understand the market, they personally felt that they couldn't manage this kind of shocking speed.

Although Zhang Fengxia knows that Lu Feng is capable, the time and performance he said can never be achieved by manpower, and she said: "Do you want to use money to hit the market first? Repel them all?"

"That money? There are eight families, not one family. How much money do I have to burn?" Lu Feng stood up and said, "I want to sell well, not cheap, but expensive, okay? ?"

Is it expensive?

As soon as these words came out, everyone present was confused!

Lu Feng didn't want to say anything. Just about to let them go out first, Zhu Lidong came back and said with a slight worry: "I just received a call from a friend saying that there is something about Lenovo, and he wants to call us locally. In the field sniper battle, prices will slowly be released tomorrow, and Jiakang’s short-term activity diving is the strongest."

Lu Feng nodded. He expected this situation, but he didn't expect to come so quickly. He took a deep breath and asked, "If you have any thoughts, you can talk about it."

"The local market is a small contest. I think this contest must be won. Once lost, the situation is difficult to open. So I think the most direct way is to set prices for new products and follow up on services, such as People in the village have ordered a TV and can be sent back to the village for free."

"These companies have been cultivating in the local area for several years. We can't compare them. During this time, the eyes of the entire industry are destined to focus on this side. We don't need to win. The eight companies are jointly suppressed by the market. As long as we resist, we win. "Zhu Lidong thought for a while and said: "We have to show our attitude first, and we can also take this time to expand in other markets."

The people present nodded secretly. This is the conservative play in the face of the joint suppression of the eight companies. If you can carry it down, you will win, and you will win very decently.

As for the situation Lu Feng just mentioned, it was almost like dreaming.

Lu Feng also agreed with Zhu Lidong's idea, but now is a very time, nodded and said: "Yes, but the price reduction will reduce the brand power as soon as it is launched. I don't think it is feasible. Let me change my plan!"

"Your plan?" Zhu Lidong looked at Lu Feng with some confusion, didn't the market give him everything?

Lu Feng nodded and said: "First of all, increase the price from the original market price of RMB 3,500 to RMB 4,500. At the same time, we will strengthen brand promotion and carry out billboards and TV channels at all levels of sales channels. Advertising!"

"Three thousand five to four thousand five?" Zhu Lidong cried. He felt that Lu Feng was committing suicide. This price is not competitive in the terminal, not to mention eight companies are preparing to reduce prices.

"No, UU reading www.uukanshu.com is definitely not possible!" Zhu Lidong shook his head straight: "This price is like flying a plane and hitting a mountain, I don't agree."

"I have ideas, and I can guarantee the market. That's it." Lu Feng clinched.

"What is it? I am in charge of the market. Why do you decide?" Zhu Lidong cried.

"I'm sure it's decided, I'm the boss, understand!"

"But you told me that you gave it all to me, and you told me that it was your own brother. How can you change your face when you change your face?" Zhu Lidong said a little annoyed: "You change your face faster than take off your pants!"

"He takes off his pants much faster than this." Zhang Fengxia joked.

In an instant, all the eyes of the audience were on Zhang Fengxia's body, staring wide-eyed.

"I...I'm joking, I really haven't seen it..." Zhang Fengxia couldn't go on, she felt that the topic was a bit crooked, and it would be useless to pull it anyway!

High-speed text handwriting returns to 1989 chapter list