Back to 1990

In Jiafeng Electronics Factory, in the office of the chairman, the desk was full of drawings. Several construction engineers looked at it carefully and nodded after half an hour.

"It can be officially produced tomorrow, and the assembly line does not need to be debugged. His standard is basically last year's technology. If it is a new standard this year, it will take more than half a month to debug."

"Then produce it as soon as possible, and keep the drawings well!" Lu Feng ordered.

Everyone stood up and left. Zhang Fengxia watched them leave and said, "Is this produced? Our sales channels have not yet been rolled out."

"Isn't the city spread out?"

"But in this city, there are several agents in the counties below!" Zhang Fengxia said.

"Enough, first take a place and set an example for other places." Lu Feng picked up the internal phone number on the table and was about to press the number. Suddenly he thought that he didn't know the internal number here, and asked: "Marketing department, What's the telephone number of the commercial office?"

"Nine and Seventeen!"

Lu Feng pressed the 9th and said: "Let your manager go to the chairman's office and let him bring the local market research report."

I hung up the phone and called on the 17th. After instructing Lu Feng, he raised his head and asked: "I’m here for a while, just hold a meeting. The issue of cost is a big issue. If you want to win the price war, you must take the industry chain With the pricing power in your hand, what questions do you have?"

"What will Mr. Zhu do?"

"Mr. Zhu?" Lu Feng raised his head and said in confusion: "What is Mr. Zhu?"

"Zhu Lidong who came to see you, did you forget?"

Lu Feng patted his head with his hand. He was going crazy these days. He left him behind and asked, "Here he is?"

"Yes, I've arranged it in the hotel, and I called me this morning to ask if you are back yet?"

"Then see him in the afternoon and let him join the company as soon as possible. At the same time, for management holding shares, we will draw up a contract in the afternoon and start to implement it within two days."

As Lu Feng was talking, someone knocked on the door of the room.

"Come in!"

"A man and a woman walked in. The boys were thirty-five and sixty-six, with flat heads, giving a sense of stability. The women were in their forties, tall, sturdy, with long hair."

"Good Mr. Lu! Good Mr. Zhang."

"You two sit down." Lu Feng looked at the two of them a little dazed, and asked, "Who is in charge of the commercial office?"

"Zhao Li, Manager Zhao." Zhang Fengxia said hurriedly.

Had it not been for the last meeting to know that Lu Feng had goods in his stomach, at this moment Manager Zhao would definitely have thought that this second generation ancestor had come down.

"The supplier's price is very high. The copper, tin, aluminum, and the raw materials of the electron tube we import are about 10% higher than other companies."

"Mr. Lu, we don't want a lot of quantity, and people won't set the price. This is what I know about these bosses. Besides, the price of Mr. Hong is high. He told me that it is your friend." The manager is embarrassed.

"What's wrong with my friend? Have you really been a purchaser?" Lu Feng stared at her and clanged on the table with his hands. Understand? If he says more, you just say go through the process, you push it to me, I push it to you, isn't it the end of this matter?"

"Yes, yes!" Manager Zhao nodded repeatedly.

"The price of raw materials must be lowered. Let's talk about another 20%. The quality can't be changed. You can do this and sign a lot of contracts. For example, you can buy the same amount as other factories, but you can't pull it all at once. The money is also given periodically. , Trade the contract for the price."

"Twenty percent is a hard target. If you can't make it, you can resign!" Lu Feng finally passed it and said, "I only look at the results. I don't care whether your methods are dirty or the process is unsightly."

Manager Zhao nodded and stopped talking, his face was a bit ugly, and it could be seen that this matter was very difficult for her.

"There is also the marketing department and the sales terminals in this city. In the past three days, they have all been opened up. This city has been transporting finished products, and the service is good. It has been an instant success. What is the situation in the local market now, let's talk about it."

"There are now more than a dozen brands in this city. The most popular is the 29-inch color TV, commonly known as the big color TV. The price is around 5,000 yuan. According to incomplete statistics, the daily sales volume should be around 10,000 units. And it's still on the rise. From last year's daily sales of 3,000 units, it has continued to climb, and it is indeed showing a state of hot sales."

Ten thousand units a day!

Lu Feng feels that this number is not a lot for a city with a large population like Suzhou. First, set a small goal to overwhelm all TV brands in the city within one month.

"A new president in charge of the market will come in a few days. I hope you will cooperate. My request is one month. Our brand sales in the local market account for more than 50%. At the same time, the external market expansion must be Transportation costs and losses are minimized."

Lu Feng sighed. For the current traffic road system, he was very helpless. He said, "If you can take the waterway, try to start from the waterway, such as Tianjin and Shandong, which are close to the sea. As we spread around and occupy the market, first reduce the cost!"

"Ok!"

Everyone present felt that Lu Feng was now ready to fight a vigorous price war, and was pushing down the cost at all costs.

Looking at the price list a little bit down, the final accounting cost is 3,1045 yuan and 70 cents, plus the dealer's commission, can effectively control the terminal selling price within three thousand and five.

Among them, there is still a 10% profit, which is very feasible.

It was almost noon after the discussion, Lu Feng stood up and said, "Book a restaurant, you call Zhu Lidong and let him come out."

"Mr. Lu, 10% of the profits are too low, right?" Zhang Fengxia was a little worried: "The profits of other manufacturers are between 20 and 30."

"It's good if you have a profit. If you don't want to make money, just serve the people." Lu Feng put the folder aside and said.

"You just want to beat the market with low prices, but market economics..."

"Stop! Put your "Market Economics" back into your schoolbag. I have mud legs. I don't believe those. If you want to reorganize the market, you must break the market. Only after it collapses can you integrate!" Lu Feng pushed his chair back. Pushed and said: "Let's eat!"

In the hotel box, Lu Feng looked at Zhu Lidong standing at the door with a smile on his face, and beckoned: "Come in now, I'm sorry, I'm too busy, I almost forgot you, sit down!"

"Is it going to give birth? So busy?"

"Right!" Lu Feng put the menu in front of him and said: "The product has been finalized, and the lack of profitable players in market expansion will leave you alone."

"Really? Let me take a look at the product!"

"Eat first, don't worry, since you have followed me, I can't make you lose money. I will sign an equity contract and give you 3 million shares first!"

"I didn't do anything, isn't that embarrassing?" Zhu Lidong said shyly.

"It doesn't matter, how much your salary used to be, now doubled!" Lu Feng looked at him and smiled and said, "Who are we brothers and whom?"

Everything on the scene is so natural. Talking and smiling, talking about the future, Zhu Lidong feels unprecedentedly at ease, as if all his talents will have a place to be used immediately.

In the afternoon, Zhang Fengxia took Zhu Lidong to various departments to get to know people, and introduced each other by the way. The next day, red silk was hung at the entrance of the factory and a red carpet was laid. It was very festive. At the same time, he invited the mayor and tax bureau , Industry and Commerce Bureau, and Huang Youwei.

Several major television stations in the city have all come, and the most important official newspapers have also come.

At nine o'clock in the morning, the wind was beautiful and the sun was beautiful. The host walked to the snack-building platform and said affectionately: "Today is a good day and auspicious day for Jiafeng Electronic Technology's official production. Jiafeng Electronics is a key enterprise in our city. The attention of the leaders has helped us through the difficulties day and night. This is the blessing of Jiafeng Electronic Technology and the people!"

There was thunderous applause.

"Next, let us use warm applause to welcome Secretary Huang to deliver an important speech and announce the official start of the ribbon cutting!"

Huang Youwei stepped onto the stage~www.readwn.com~ Looking at the camera, his face was full of confidence, and he said: "Um...that...Hello everyone!"

"Okay! Applause!"

"well said!"

There was a burst of applause. Lu Feng was so thick-skinned, he was blushed by the clapping and applause of several leaders next to him, he was a businessman after all.

“The site occupied by Jiafeng Electronic Technology was originally a key engineering electronics factory. Someone has always said that our place is not suitable for high-tech. Now Jiafeng’s official production has broken the rumors. In the final analysis, it is a human problem. Some people scare away good companies. When I heard that China Merchants, the first thing that comes to mind is tricky, which is the default!"

Huang Youwei looked around and said: "Jiafeng Electronic Technology is a very good demonstration. Although it is not attracting investment and no policy preference, it is still independent and self-reliant. It is officially put into production today. I announce!!! The ribbon cutting begins!!!"

The band waiting at the scene immediately began to play music. Miss Yiyi walked onto the stage with a smile, Lu Feng also clapped his hands and walked up, holding a pair of scissors in his hand and cutting it out facing the camera.

There was another round of applause.

"Next, I would like to invite the chairman of Jiafeng Electronic Technology, Mr. Lu Feng, to speak!"

Lu Feng took the microphone and said: "First of all, thank you all for your care and support. This is my biggest motivation. Without you, there would be no Jiafeng Electronic Technology today. At the same time, I announced that Jiafeng Electronic Technology Co., Ltd. The first product of Vipuda TV officially rolled off the line today. Finally, I announced one thing, that is, Mr. Lidong Zhu, who has officially joined Jiafeng Electronic Technology, as the president, responsible for all market affairs."

The people at the scene just clapped their hands step by step, especially a person named Zhu Lidong. It didn't matter to them at all, and a few hours later, Lenovo was about to get angry!