forced to be rich

Chapter 130 Follow the trend!

Is the TV station jealous as the media boss?Definitely jealous!

But jealousy can't be helped, because of institutional reasons, traditional media such as TV stations, radio stations, and newspapers cannot randomly enter this market to make troubles.

Otherwise, if the national team enters the field, no one else will have anything to do, and it will naturally hurt market players.

Under such circumstances, it is necessary to change its business strategy and create more, better, and more suitable programs that meet the needs of the audience.

Chen Wei's program is a pilot project, relying on Internet TV stations and mobile apps to launch novel programs.

This requires great courage and a pioneering spirit.

Courage is needed, not because of fear of failure.

Instead, he should condescend to lower his figure to meet the needs of the audience, that is, let go of his airs as the leader of the rivers and lakes and go to the river to cast a net for fish.

Pioneering spirit means the courage to take risks.

If this program fails or attracts criticism, the leaders of the TV station will face the cold eyes of many new media.

What is more important is to face official accountability.

You are a well-behaved leader of the martial arts, because you want to eat more and better, you insist on grabbing a small chicken drumstick from the younger brother below, but...you haven't eaten yet?
Damn, lose face!
You leaders don't want to have a better time, do you?
"call……"

After reading the plan, Zhou Ye let out a heavy breath, calmed down, and shook his head helplessly: "Sister Weiwei, is it not the point where the pot can't be opened yet?
Moreover, some of the plans for this program overlap with our plan, if you do it, then if we do it again, the audience will not feel fresh, and it will be very difficult for our company..."

"you are wrong!"

Chen Wei interrupted him with a wave of her hand, and said with a smile: "It's not that we do it and you do it again, but you do it and we do it again!"

"Shall we do it first?"

Meng Xinyao was a little puzzled and said, "Sister Weiwei, your show won't be attractive. Will the audience pay for it? Then what's the point of doing this show?"

Chen Wei didn't answer and looked at Chen Xi, meaning to let her speak.

Chen Xi looked at Zhou Ye apologetically and said, "I want to apologize for this matter. In fact, Director Zhao of the satellite TV channel had already talked to me about this matter after he learned about our company some time ago.

I haven't communicated with you all this time, one is because the TV station leader is still considering this matter, and the other is because I don't want to add other pressure to you. "

Zhou Ye shook his head and said, "It's okay, Sister Xi, you're doing business for the company!"

Chen Xi smiled and said: "When I went back to the station to find the host a few days ago, Director Zhao talked to me and watched a few clips we filmed. He is very optimistic about the prospects of our company.

But the 3D effect produced by the TV station is not as good as ours, so I discussed with me whether we can cooperate and let the satellite TV channel participate.

Weiwei has been paying attention to the development of VR, and the TV station wants to test new programs on its website and APP, so let Weiwei come to talk to us about cooperation.

The basis of cooperation is that TV stations can introduce our programs and put them on their websites and apps, while we need to help them produce programs. The specific details will be in the follow-up cooperation agreement. "

Chen Wei took over the conversation and said: "This cooperation simply means that the station intends to expand its own website and app, but the effect of synchronizing the TV station's programs is not good, and it must have its own new programs."

"However, ordinary programs can be broadcast on regular TV platforms. Only cutting-edge projects such as VR and 3D videos that cannot show good effects on TV platforms are necessary to broadcast on websites and apps."

"Of course, 3D experience is also a very promising novel form. It doesn't mean that TV platforms can't broadcast it, but that TV stations need to consider the problems of elderly audiences."

Chen Wei paused, looked at the reactions of several people, and continued: "Then there is the difficulty of production."

"The production level of the TV station is enough to produce 3D effect videos, but the gap with the 3D effects you shoot is too big."

"And you are all people from the TV station. With such a relationship, the TV station leaders want to cooperate with you to make this cutting-edge project possible."

Everyone understood.

This is a new project to open up wasteland. As long as the market can be seized in the early stage, the benefits in the future will be great.

The leaders of the TV station are also very courageous. They immediately let go of their bodies and asked Chen Wei to talk to them about cooperation.

When Zhou Ye heard the words, he immediately grasped the point, the 3D camera helmet!

If TV stations can produce the effects of 3D camera helmets, then there is no such thing as cooperation with them.

The boss is the boss, why can't the boss do the show you can do?
The key now is that the boss can't do it, so there is cooperation.

It is not new for TV stations to cooperate with other media to produce programs, especially for entertainment programs. TV stations often cooperate with other media to produce programs.

If you produce good programs, the TV station will provide you with a broadcast platform, and everyone will share the proceeds.

This model is already very common, and many people who come out of TV stations adopt this model when they do their own media outside.

After all, the TV station is still the boss, and the broadcast platform is very powerful. No matter how the sun goes down, it is still a regular broadcast channel, which cannot be compared with new media broadcast channels.

"How do you want to promote it?"

Zhou Ye looked at the plan, frowned and said, "According to your plan, after the program is produced, it will be broadcast on the Binhai TV website and mobile APP, but you have no plans for promotion?"

For a program to become popular, it needs to be promoted.

Simply put, it is advertising.

The reason why Heyi Media invested 2000 million at the beginning, and the current situation needs to continue to invest is because the promotion process needs to burn money.

In the information age, information dissemination channels cost money.

The plan brought by Chen Wei is only the planning of the program itself, and there is no detailed description of the promotion, but it is very brief that it will be advertised on the satellite TV channel.

But these are not enough. If a new project is simply advertised on the TV station, then everyone will have a good exposure rate, which is impossible.

Take Heyi Media as an example, they not only need to advertise in the World Expo, TV stations, and radio stations, but also need to carry out offline promotion activities and launch physical advertisements.

Zhou Ye even thought that after completing the World Expo special topic, he would also need to participate in other exhibition activities to further increase the company's visibility.

If there is no publicity plan, what new projects are there?
Knowing that he would ask this question, Chen Wei spread her hands and said, "What else do we need to promote? Aren't you doing promotion?"

"???"

Everyone is a little confused, what does our promotion of our company have to do with you?
Are they trying to...

"We're not trying to compete with you, but...to follow suit!"

Chen Wei smiled lightly and continued: "Director Zhao is very optimistic about the prospects of your company, and he even thinks that your company can bring about the trend of 3D experience.

Compared with you, your shooting skills are incomparable to us, and your shooting skills are also the biggest selling point of this project. "

(End of this chapter)