forced to be rich

Chapter 129 The new program brought by Chen Wei
"Cooperation?"

Zhou Ye was a little confused. The TV station asked them to cooperate?
Their small company currently has nothing, and the website has just been launched for trial operation, so don't mention the traffic, and the popularity is limited to the company.

The TV station is the well-deserved leader of the martial arts world among all media, so how could it be possible that it would take a fancy to a small company like theirs?

"Yes, cooperate!"

Chen Wei said seriously: "The satellite TV channel has actually been planning a program... well, it can also be said that I am planning a program, the theme of which is the 3D experience of VR."

Oh!
3D experience program for VR.

As the pillar of the TV station, it is normal for Chen Wei to plan a program by herself.

The host is a career that eats youth. Of course, there are very famous hosts who can spend their entire lives in front of the screen, but those are very few.

The competitive pressure of TV stations is very high. If the average host wants to stay on the TV station, he must transform after passing his peak period.

And planning is a very good development direction.

Just like Meng Xinyao, she had already started preparing for this after only two years of working.

Chen Wei clicked on the plan on the desktop, and explained: "Perhaps you will be surprised, TV stations are traditional media with a large number of traditional user groups, why should they develop such cutting-edge technology program formats.

In fact, it is not surprising that the times have progressed, and the rise of various new media has brought tremendous pressure to the TV station. Binhai TV station is backed by Dongyuan City, a huge international metropolis, and the situation is better.

In other provinces and cities, many TV stations and radio stations are struggling, and some even need loans to pay wages.

In such a big environment, to survive better, reform and innovation are necessary, but the operation mode of the TV station itself has been solidified, and it is very difficult to reform.

Fortunately, the leaders of the station are those who dare to try to innovate and take risks. My plan has been recognized in many planning cases, and new programs are being planned. "

Zhou Ye understood, "Sister Weiwei, using the TV program to create a 3D effect, the elderly audience can't accept it, right?"

In the multimedia era, it can be said that TV audiences are getting older and older. Most young people use computers and mobile phones to obtain information. There are fewer and fewer young people sitting obediently in front of the TV.

Now her theme is VR, a 3D program with cutting-edge technology. It doesn’t matter whether older audiences like it or not, but whether they can watch it or not is the same thing.

The spinning 3D effect, the old man's body... he couldn't help but vomit?

If one is not good, it will be 120 directly, and the family members will not be able to file a lawsuit with your program group.

This is a very easy to understand problem, that is, the audience problem.

This aspect must be taken into consideration when making a program. Otherwise, if the target audience is not clear, it will become a mass audience, and it will be difficult for new programs to stand out.

Chen Wei smiled and said, "I didn't say it was broadcast on the TV platform!"

Not on TV?
Chen Wei shook her phone, and everyone realized it.

"Taili realized the impact of new media on traditional media more than ten years ago."

"Since this is the trend of the times, why can't TV stations with huge resources participate in this big trend?"

"The Binhai TV website and APP were launched five years ago, but their function has always been to synchronize the TV station's programs and only play some role in playback."

Speaking of this, Chen Wei said with some satisfaction: "Traditional media must innovate if they want to survive in the new era. This program of mine is an attempt. You should take a look at our plan first."

hiss……

Binhai TV wants to enter new media?This is a big deal.

The reason why the TV station refers to traditional media is because it is the official mouthpiece and receives official support in terms of resources every year.

This is something that all new media are not qualified to possess. Even if it is a TV station that is on the verge of bankruptcy, it is an existence that new media looks up to. The reason is that the root is better than all new media... right!

Now that such a giant exists, if it wants to participate in the new media field like the melee of the Warring States Period, one can imagine the impact on the new media.

It is possible... to destroy the ancients!
"This is a foul on the TV station!"

Brother Wu keenly noticed this problem, and said a little angrily: "The new media market is reserved for private enterprises, and TV stations bring official resources to enter. Isn't that messing up the market?"

Chen Wei chuckled and said: "If you think too seriously, the leaders naturally know this. What we have to do is not to seize the share of the new media market, but to survive.

To put it simply, it is just to increase revenue. You can also understand that the TV station is casting a net to catch fish, and has not established a fishing ground to compete with other fishing grounds. "

When she said that, everyone understood.

As the leader of the media, the TV station does not want to seize the territory of the younger brothers, but the landlord's family does not have much leftover food. It is not too much to ask for a handful to replenish the body, right?

The purpose of reaching out is to make a program and get what they want. The TV station doesn't want to care about other aspects.

"Well, that's right."

Zhou Ye looked at the plan and nodded, "This is just an entertainment program, not to mention entering the new media market. At most, the TV station is trying a new broadcast mode."

Looking at the plan, he also had to admire the courage of the TV station's leaders.

The TV station has always been the master of all media, and has always controlled the dominance of public opinion. No matter how profitable your new media is, you must keep up with the boss.

Especially in the field of news, TV stations, radio stations, and newspapers are the leaders of public opinion. How dare online media and self-media not follow the trend of public opinion?Kill you directly!
However, a TV station with such a status has not had an easy life in the past ten years.

In the information age, there are too many channels for the public to receive information. It is no longer the age when one does not watch TV, read newspapers, or listen to the radio, and one does not know the information of the outside world.

Although traditional media still checks and balances the direction of public opinion like a stabilizing needle, it is far from new media in terms of revenue generation.

As mentioned before, the main source of income for TV stations is advertising.

However, under the impact of new media, the audience has been diverted, and the ratings of the program have been declining. Advertisers are not fools, and they will spend hundreds of millions of dollars for the 20-second advertisement after the weather forecast to compete for advertising space, as they did ten or twenty years ago. .

Advertisers are not stupid. If your ratings are so low and your advertising effect is so poor, who would be willing to invest in your TV station?
However, the annual LOL World Finals directly rents out a stadium, a super gorgeous stage, cool special effects, and big stars to help out, all of which cost money.

Why burn money?
It is because they have tens of millions of young audiences, and dozens of advertisers are waving tickets and queuing up to grab advertising spots.

(End of this chapter)