Stall setting starts from Malatang

Chapter 39, Chapter 39, How to Operate

Successful people must have ambitions. Most of the unexamined wage earners are satisfied as long as their wives and children are hot on the kang. They spend a day as a monk and beat the clock. They never think about how to improve themselves. There are many people who have worked for 30 or 500 years and are still ordinary technicians. exist.Although Lin Xiaojian has a system in his body, his mentality still needs to be changed step by step.There are so many lucky people who have won [-] million in the lottery. Some people use money to buy luxury cars to enjoy a chic life, some people buy houses to lock in stable happiness, and some start businesses to strive for a higher level of life.

[Current task: praise from the public]

[Task progress: 1/10]

[Task time limit: 147 hours]

After unconsciously thinking about a lot of things that should not be thought at this stage, Lin Xiaojian finally thought of checking the most important harvest.He opened the task interface and found that the progress had indeed changed from 0 to 1. After taking a crucial step, he immediately clapped his hands with a happy "snap".

Although only 1/10 has been completed, it means that his exploration of the scale required by the system task is fruitful.If you proceed passively like the previous tasks, instead of taking the initiative to attack, you just cast a wide net among the diners who come to your door, and don’t use the discount items that come with Dianping to attract them. active customers.

"Should I have a two-person meal, three-person meal, and expand the scope? If there are only single-person meals, some people eat with colleagues and friends. It feels weird to order two single-person meals."

"We will create a deluxe meal for one person and a regular meal for one person. The first one is 30 yuan and the second one is 10 yuan, so that people with different consumption levels can have choices."

Lin Xiaojian was full of ideas, drawing inferences from one instance to another, and seeing the effect of group buying single meals, he came up with several plans for promotional activities at once.

10 good reviews, referring to the sales situation of peers, it seems impossible to get it in a week.There is an old Yanghuang stewed chicken in Beishan Town that also offers a group-buying discount package, 1 to buy a large portion of yellow stewed chicken at the original price of 15.8, the sales data is bleak, and more than 20 copies were sold in half a year.However, this should be operated without spending money. I don't know what the effect will be if the money is spent.Assuming that 20 click costs 1 cents, the worst result he can accept is 1 clicks convert 20 order, spend 1 yuan to buy a customer, and barely make a profit.

Lin Xiaojian has been in Fengzhou for more than half a year, and he is getting used to the life here. He seldom sees people using group purchases. On the contrary, there are more people using some gourmet public accounts, and the discounts are also strong, starting at 5% off every now and then, which is quite attractive. eye.Occasionally, I see workers retweeting the promotions of restaurants in the city, and carpooling with the National People’s Congress to eat during holidays. If you really want to operate, it seems that this kind of promotion is more effective.However, the task given by the system is to get good reviews on Dianping, so we can only work hard on this sluggish website.

"What kind of dishes are good for the 10 yuan set meal? Potato powder + instant noodles, double staple food, absolutely full, suitable for customers who have eaten and counted. The side dishes are small green vegetables + tofu + tenderloin. There are meat and vegetables, just 10 yuan Tofu is rich in protein and balanced in nutrition, so the set meal price is set at 6.8 yuan, which is 2 cents lower than the minimum consumption of fast food restaurants."

He is well versed in the psychology of budget-minded diners. In the Beishan Industrial Zone, 7 yuan is basically the lowest. Unless you buy vegetables and cook yourself, you can't find a lower consumption than this. For 7 yuan, you can order two vegetarian dishes in a fast food restaurant. Pickle soup and rice are enough. There are basically no pickles in the pickle soup. If you scoop up a large spoonful of soup, it is good to have one or two pickle leaves the size of a fingernail. Rice It is also hard, and it is very difficult for the teeth to chew, but it is cheaper. For many wage earners, it is enough to eat enough.

Or go to those noodle stalls to eat noodles. A bowl of local plain noodles is 6 yuan, with a few small green vegetables, which is only enough for girls. If you want to be full, you can order a large bowl for 7 yuan.

The best noodle stall nearby is Lanzhou Ramen, which is run by people from Qing Province. The small bowl is 8 yuan and the big bowl is 9 yuan, which is 2 yuan more than the local plain noodles. The biggest difference is that there are a few more slices of beef as thin as cicada wings. , Lin Xiaojian suspects that this is their core competitiveness.For thrifty wage earners, a few slices of beef that melt in your mouth can comfort you that your lunch is meat.

"My set meal, whether it is the price or the dishes, should be more competitive than the noodle stalls nearby. However, if it is sold at this price, I only earn two or three yuan for a bowl, and I still have to pay the gas bill and wash it. Bowl, it’s nothing interesting, it’s off the shelf after this task.”

"The luxury set meal should highlight the word "hao". The staple food is less, one serving of vermicelli is enough, and the main food depends on the food. Two servings of seafood: clams + prawns, both fresh and frozen; three servings of vegetarian dishes : Baby vegetables, Flammulina velutipes, potatoes, vegetables, mushrooms and tubers, rich in taste; meat dishes can be more, such as pee beef balls, fish tofu, duck blood, quail eggs, chicken, duck and fish; and RB tofu, a combination of Chinese and Western, so It adds up to... I'll do the math."

"Less than 30? Then... By the way, you can add a bottle of Coke or Sprite. You can choose one of the two. How can there be no drinks in the luxury package? The retail price of canned drinks is 4 yuan, so it's enough. gone."

"This amount is probably enough for two people with small appetites. It stands to reason that the set meal should choose those dishes with high profit, not the signature dishes. There is no way to complete the task. I see those high-end restaurants in the city half of the price is allocated to side dishes other than the main course such as cold dishes, drinks, and desserts, which is completely meaningless.”

Lin Xiaojian has been studying Dianping during this time, and has a deeper understanding of the catering industry than before.He found that those group buying packages were often discounted by 6% or 5%. It seemed that the discount was outrageous, but it was actually a lot of water.A bunch of sour plum juice is 48, and the real cost is a few spoonfuls of concentrated juice; 38 servings of three cold dishes in the appetizer, sour radish, Korean kimchi, and Chinese seaweed, which seem to be gimmicks, flaunt Japanese and Korean styles, but are actually all For the finished products you buy, you can buy high-quality canned food casually online. The taste is not inferior to that of regular restaurants.

For restaurants, the cost of rent and labor is much heavier than that of raw materials, which is destined to make their profit margins lower than those of stalls.

Therefore, the set meals of these snack bars are really affordable. Whether it is braised chicken or spicy soup, they are not expensive at all. Hard-earned money, every dollar of discount is hard-earned money.

“I hope we can get four or five good reviews before the campus food festival, so that we still have room to give it a try.”

The time for this task is too tight, if it is a day or two after the campus food festival, Lin Xiaojian will feel more confident.Even if these college students think Malatang is delicious and want to comment, they may not comment on the same day, maybe they will post a comment when they clean up the album in a few days.He browsed a lot of high-quality reviews, and found that the reviewers themselves were complaining about their own laziness, and some of them didn't think of reviews until the past few months.

By that time, the day lilies were cold.

"Do your best and obey the destiny. After all, it's only a 10-point task, so it shouldn't be particularly difficult. Like that super-difficult growth task, the system has offered a sky-high reward of 500 points and a year's worth of time to prepare."

After setting up a lot of preferential packages, Lin Xiaojian felt a lot more fulfilled.Sometimes the emptiness in my heart is because I hate myself for being mediocre. If I try my best but fail, the subconscious will naturally excuse myself and carry out psychological counseling.

In the next two days, Lin Xiaojian sold a total of three 10-yuan set meals, but it was a pity that he did not receive good reviews from these three people, which made him feel like he lost his wife and lost his army.

"These people are really heartless and took advantage of it. Shouldn't they give a good review? Praise doesn't cost money, and you can't write a high-quality review with 100 characters. Just copy and paste 15 characters and give it 5 stars, even if you don't shoot it. The system will recognize the photos as positive comments!"

He secretly grumbled in his heart. If the system hadn't stipulated that he couldn't actively invite people, he would have asked for positive reviews as soon as he verified the coupon code.In this case, customers usually will not refuse the merchant's reasonable and free request. After all, the customer has enjoyed the benefits.

"Forget it, let's try to open the through train, the campus food festival will be in a few days, and there is only one good review so far, it's too dangerous..."

In the past few days, he has thoroughly thought about the business version of Dianping. In addition to the through train, there are actually many drainage and promotion methods, but the through train is the fastest effective (I haven’t used Meituan Dianping for a long time. If there is something wrong place, just treat it as a parallel time and space, after all, Fengzhou is not in the real world), and what he lacks most now is time.

“引流一个点击最低是1毛钱吗？系统建议我设置成4毛钱？这样可以获得更靠前更丰富的推广资源？这要是有10个人点进来不买单，那就得付4块钱给网站？我一个套餐才卖6块8，花4块钱捞个顾客，还做个屁生意啊！”

Although he knows that points are more important than money, Lin Xiaojian still can't bear to operate at a loss, not to mention how much money he loses can be exchanged for a good review, which is illusory.Theoretically, if the group buying packages are sold out, someone will definitely write a review, but no one can guarantee that they will give a good review within four days.

The most difficult thing for children from poor backgrounds to accept is losing money.Even though I know in my heart that some things have to be spent money to do in the early stage, just like when opening a store, you have to decorate, recruit, stock up, and spend money before you can open the business, but you still can't accept the idea of ​​losing money and making money.

"Let's use the 1 cents through train first. If it doesn't work, try the 4 cents tomorrow."

Lin Xiaojian decided not to worry about the pricing recommended by the system, and tried it out according to his own psychological price.

(End of this chapter)