Yunding Ranch

Chapter 431 An Important Step

For Yunding Ranch, whether it is a fresh supermarket or a Wegmans food supermarket, they are all top partners, and in some respects they even have an advantage over Whole Foods.Of course, the biggest advantage of Whole Foods Market lies in its deep pockets and continuous expansion. The future limit height and chain effect are incomparable.

After receiving calls from the two supermarkets, Lu Li opened up all possibilities and had an in-depth exchange with them.However, the collard greens are more than half a month away from being harvested, so all the current information is just on paper, and Yunding Ranch is also at a loss what to do about their urgent needs.

Both supermarkets said that after the New Year, they will come to Yunding Ranch for inspection in person.However, it is not known whether this is a blank check or a sincere invitation.Therefore, Lu Li didn't make much of the contact from these two supermarkets, and the rest of the ranch didn't know about it for the time being.

This also means that there is absolutely no possibility of leaking secrets on the side of Yunding Ranch.However, Graham heard the wind and was even so determined, which is really intriguing.

It seems that the competition in the organic food market on the east coast is far more intense than imagined.Even a nobody like Yunding Ranch has attracted three such heavyweight supermarkets to inquire.

If Graham knew what Lu Li was thinking at this time, he would definitely be dumbfounded.The reason why he couldn't wait to call, besides Michael's words, is the most important reason for the appearance of two competitors-this is not just any competitor, on the east coast, they are definitely the strongest in Whole Foods big enemy.

Graham would never want Yunding Ranch to be their supplier.However, judging from Lu Li's words, he doesn't seem to have a clear understanding of the true value of kale. Is this a loophole?It means that Whole Foods Market can gain more upper hand in the negotiation and seek more benefits?

Such a thought was only fleeting, and then Graham denied such an attempt.Now is not the time to be petty.

On Christmas day, Michael called Graham and said solemnly, "Believe me, you don't want your competitors to get ahead of you and cooperate with Yunding Ranch." Originally, he thought it was a joke, I didn't take it to heart at all, but now, the joke is turning into reality.

Whole Foods is now accelerating its pace of expansion, but that doesn't mean they have no competitors.East Coast Fresh and Wegmans Foods are among their biggest rivals, and in some ways have the upper hand.

The most popular group of kale is the audience where several of their organic supermarkets compete fiercely. The purchasing power and consumption power of this group are top among the top, and they are absolutely indispensable for the future development of the supermarket.

Graham had no doubts that if the two supermarkets knew that the kale from Skytop Ranch was so nutritious that it was not just a basic need for the market, it might even become the best-selling item on the East Coast. If they open up the market as the flagship product of the supermarket, they will never let it go easily.Where this competition will go is an unknown.

Or did they already know?
After all, Michael has quite a few students, and as long as one of them is a customer of the Fresh Supermarket or Wegmans Food Supermarket, the information may be leaked.Or, as if he learned that the two supermarkets had contacted Yunding Ranch, they might know every move of Whole Foods.What's more, this is only what he knows. Besides this, it is unknown whether there are other competitors that have not been exposed for the time being.

But whether or not competitors already knew, Graham couldn't take that risk.

Now for Whole Foods Market, the only advantage is that Graham has already visited once in person, and the results of the on-site inspection are very gratifying.Although these are not final decision conditions, he can try to further persuade the relevant person in charge of the supermarket to finalize the deal this time; moreover, he also hopes that his communication with Lu Li will bring some benefits. very pleasant.

However, judging from Lu Li's words just now, Graham couldn't help feeling tense, and he smelled something that was up for grabs.But he couldn't blame Lu Li. Now Yunding Ranch is a seller's market, and the right to choose has fallen into Lu Li's hands. In this negotiation, the balance of power between the two sides is quietly changing.

In the face of Fresh Supermarket and Wegmans Food Supermarket, any opponent cannot take it lightly.

Gently let out a breath, Graham kept smiling, "Of course, Whole Foods has never been afraid of any form of competition. On the contrary, we welcome competition. Because of healthy competition, this is what urges us to keep getting better The reason. But the point is, in the competition, I need to understand the opponent, and I also need to understand myself, only in this way can I win the final victory in the competition.”

Those gentle words carried an unquestionable confidence, Lu Li couldn't help but chuckled, "I can feel the breath of the election now."

The subtext is that what Graham just said is like a presidential election manifesto, full of official formulas, as delicate and beautiful as a vase, but without any real effect.As soon as the new year is over, the presidential election year is coming, so Lu Li's teasing is very appropriate.

This line of ridicule made Graham laugh softly, "To be honest, I wish I could strangle them all. However, in order to avoid affecting my personal image, I decided to choose a gentlemanly style." This kind of self-mockery, Successfully enliven the atmosphere again, "So, where exactly is Whole Foods now?"

"Where are you waiting for the kale harvest?" Lu Li raised his voice and joked, "To be honest, even if I hope to find a partner right now, I won't be able to provide any products within two weeks. .And what’s more, our kale is still off the market without being certified organic.”

Whole Foods, then, is at a disadvantage.After hearing Lu Li's answer, Graham made such a judgment in his mind.Although Lu Li didn't make a clear statement, everything was just based on facts and objectivity; but it was precisely this objectivity that put Whole Foods Market and the other two competitors in the same position. For Graham, But it is a retreat.

The alarm bell is mastering.

"Organic certification is a top priority, but I believe that Yunding Ranch can pass it smoothly." Graham said firmly, the reason is very simple -

Michael's testing items also include organic food related testing, the answer is yes, the kale in Yunding Ranch is indeed organic food.

"We still have a lot of work to do before the kale is officially harvested." Graham decided to take the initiative, throwing away all the politeness and going straight to the point. "If we can, we will send a team of experts. The relevant evaluation, and then the most important part, a series of relevant tests on the kale, followed by harvesting, packaging and shipping. Etc. Etc. Obviously, heavy work is waiting for us."

Lu Li knew that this was a necessary procedure, and it was the same with any supermarket.Before, HEB supermarket also went through the same process.Even if a cooperation agreement is signed, if the relevant tests fail, the agreement will still not take effect.

Just when Lu Li thought that Graham was going to discuss the time, and then sent a team of experts to Yunding Ranch, Graham changed the subject, "However, these tasks can be put aside for the time being..." Lu Li frowned slightly. Qing Yi raised his eyebrows, obviously not convinced, "We still have enough time to complete it slowly. The most important thing now is that Whole Foods Market believes that Yunding Ranch has the potential to become an important supplier. We hope to further discuss cooperation matters."

cooperate?Are you starting to talk about cooperation now?Even in the face of the impact of competitors, Whole Foods Market has not experienced big storms. How could it be possible to be in chaos because of the actions of competitors?No matter which supermarket it is, their cooperation with Yunding Ranch must wait until the inspection is completed before making a decision. There is no need to rush.

So, what was going on with Graham's eagerness?Lu Li was not a three-year-old child, so doubts appeared between his brows.

"How's it going?" Randy walked into the room, saw Lu Li who was on the phone, sat down eagerly, and asked excitedly, "Is it Whole Foods? Is it? How is the progress?"

Randy's uneasy but extremely expectant expression made Lu Li chuckle, motioned him to calm down, and then said into the phone, "So, what do you mean...?"

Graham didn't mind that Lu Li knew his true thoughts.

Taking a thousand steps back, kale is Yunding Ranch's own product, and Lu Li will definitely complete the relevant testing before officially signing the contract. In other words, even if Graham is lying now and temporarily fooling Lu Li, but After all, there will be a day when the truth will be revealed, and then it will be embarrassing.

Graham chose Yangmou. As he said, Whole Foods is not afraid of competition. All he needs is a slight advantage and a half-step ahead of the two competitors.Therefore, he planned to open the skylight and speak frankly, give Lu Li enough attention, and show his sincerity.

Fortunately, at the just-concluded meeting, his proposal mentioned the support of other colleagues, which allowed him to fight with confidence.

"What I mean is that Whole Foods hopes to formally establish a cooperative relationship with Yunding Ranch. We can sit down and slowly discuss the details of the cooperation. We hope to buy out all the feathers in Yunding Ranch at [-] times the market price. Kale."

Boom, boom!

(End of this chapter)