Yunding Ranch

Chapter 430
It turned out to be a call from Whole Foods.In this way, Randy's excitement and excitement are understandable.

Not to mention Randy, even Lu Li was a little emotional, and his mind was full of thoughts for a while, but then he calmed down, "Haha, maybe they called to reject us?"

Lu Li's words made Randy freeze in place, as if he had turned into an ice sculpture. The stunned expression was so wonderful that Lu Li couldn't help laughing out loud, and comforted him repeatedly, "It's possible that he came to ask us. Organic certification process. You know, all products in Whole Foods Market must be certified as organic, which is the basic threshold. Before obtaining certification, our ranch has no qualifications to negotiate terms with Whole Foods Market.”

"Yes, yes, that's the case, it must be the case!" Randy nodded again and again, all the uneasiness in his mood was clearly written on his face, and he couldn't hide it.

Lu Li handed the chestnut's reins to Randy, "Has he left a message?" After getting a positive answer, Lu Li went on, entered the house, and pressed the recorder's play button. Graham's strange voice The voice rang, and Lu Li couldn't even tell whether it was Graham on the other end of the phone.

"Fourteen, this is Graham. I just called your cell phone and no one answered, and no one answered the landline? I hope you are not avoiding my calls on purpose. It has been a while since the last contact, What the hell is going on with kale right now, when you have time, call back and we'll exchange an update. Also, Merry Christmas and Happy New Year."

The recording was very short, without too much politeness, just made a joke, and then went straight to the topic, and didn't have too much information, just asked for a call back.It is still too difficult to judge the purpose of Graham's call from the recording alone.

But, is Graham's joke meant to be?He had no reason to avoid Graham's calls.Maybe it's just that I think too much, this is just a little humor to ease the atmosphere, there is no need to over-interpret it.

Lu Li rummaged around and found his phone on the coffee table in the hall, opened the address book, and dialed Graham's number.After about three rings, the phone was connected, "Hey, Fourteen, I didn't expect you to call back so quickly." Graham's voice was filled with a faint smile, friendly and cordial.

"The call from Whole Foods, how dare I miss it? I have to reply as soon as possible." Lu Li's teasing made Graham laugh heartily, and then explained, "I just came back from riding a horse and just missed your call. .”

"Riding a horse, this doesn't sound like a ranch at all, but rather an aristocrat." Graham jokingly exchanged greetings, not as rigid as a telephone recording.

Lu Li was amused, "Every Texan is an aristocrat. I am happy to join this rank now." This kind of black humor made the atmosphere of the conversation brimming with ease. "So, kale, the latest news is that we've passed all of our organic certifications, and we're just one step away. In a fortnight, when the kale is harvested, there's one final certification audit. After that, we'll be putting the kale The cabbage is sent to a professional institution for further component testing, hoping to get a positive result."

Although Graham took the initiative to call today, Lu Li did not take Joe.In front of giant crocodiles like Whole Foods Market, Yunding Ranch is just a small ant that has just started. There is no need to flatter, but there is no need to feel inferior.

"Wow, this is good news." Graham dragged out the end of his voice, and his smile rose slightly. This is of course good news, absolutely good news, "I believe that you will have absolutely no problem, at least, You have passed the Cyclops test of a professional fitness trainer and nutritionist."

Graham's teasing made Lu Li laugh out loud, especially when Michael stood next to him with a serious and serious expression, the humor effect was even better.

"I can foresee now that after passing the organic review, the kale from Yunding Ranch must be very popular." Graham continued, "I don't know if you read the 'New York Times', in this past Christmas, New York The kale stockpiles have been wiped out by the snowstorm and supermarkets are now waiting for the latest batch of kale."

"It's the Christmas season now, I thought turkey would be more popular." Of course, Lu Li read the "New York Times". Recently, the price of kale has skyrocketed almost every day, and the supply chain on the east coast has obviously appeared. Faults have led to abnormal price changes, not only the "New York Times", but also major media are paying attention.

I chose kale at the beginning because I saw the broad prospects of this vegetable, which is not only popular, but also continues to be popular.But the prices in New York in the recent period are still shocking and jaw-dropping.

Graham could taste the humor in Lu Li's words, but the answer was not what he wanted, "Maybe, it's because they eat too much meat that they desperately need help from vegetables." Afterwards, it will be Michael's busiest season." With a smile on his lips, he changed the topic, "As you can imagine, all vegetables will be in short supply, especially kale. Now all the supermarkets on the east coast are desperately looking for more vegetables. There are many suppliers, I believe, Yunding Ranch should have received a lot of phone calls, right?"

Lu Li raised his eyebrows slightly, and then he smiled, "The name of Yunding Ranch is not as popular as expected, at least it can't be found in the Yellow Pages."

"Then you mean that there is indeed a supermarket contacting you?" Graham showed a rare aggressiveness and approached urgently.

Lu Li opened his mouth slightly in a sudden realization. It seems that Graham's joke just now was not just casual, but obviously meant something.Although this sentence was a question sentence and the end of the sentence was raised, Graham's attitude couldn't be clearer, which made Lu Li laugh out loud.

However, this is not a commercial secret. Lu Li didn't go around in circles anymore, and said with a smile, "I think Whole Foods Market has enough confidence and is not worried about any form of competition." , and also teased Graham by the way, and a soft laugh came from the other end of the phone.

In the past two days, Yunding Ranch did receive calls from other supermarkets, which was another accident.

As Lu Li said, Yunding Ranch can only be regarded as a nobody now, not to mention the entire North America, and it can't even be said to be famous in Texas.Even though the east coast is now suffering from severe weather and facing a shortage of kale, major supermarkets are urgently looking for follow-up supply chains, but this is not the turn of Yunding Ranch - because there is no one at all Heard about them.

The aroma of wine is not afraid of deep alleys, but at least you need to be in the same town so that customers can smell the aroma of wine.

But obviously, Lu Li ignored the powerful power of social networks in contemporary society.Yunding Ranch has spread on Facebook for more than eight months, and has a group of unique and solid fans all over North America.Undoubtedly, this is the best publicity channel. It was originally intended to promote the resort, but the brand of "Yunding Ranch" was accidentally publicized.

After giving enough time and patience, now is the time to pay off.

Lu Li received a total of inquiry calls from two supermarkets. Judging from the numbers alone, there are not many, but these two supermarkets are definitely worth a lot, especially for Yunding Ranch, which is even more valuable.

One is The-Fresh-Market, which has branches concentrated on the east coast. They also have branches in the Midwest, but the number is very rare; the other is Wegmans food supermarkets (Wegmans) distributed along the east coast.

The two supermarkets have similarities in common. First, the scale of the branches is similar, about 85. Compared with Whole Foods, a large supermarket chain with a growth rate of [-] to [-], and it is still growing. Class.

Second, win by word of mouth and quality. In the selection of major authoritative professional food magazines, both supermarkets are frequent customers of the top ten supermarkets in the United States, and their rankings are far better than Whole Foods.In particular, Wegmans Food Mart has topped the list in the past two years of selection, while Whole Foods Mart did not enter the list at all, typically taking the boutique route.

Thirdly, and most importantly, their main branches are all on the east coast, mainly in New York, New Jersey, Pennsylvania, Maryland, and Massachusetts. The recent snowstorm has caused all their branches to fall into the same in the predicament.

Of course, the shortcomings of the two supermarkets are also very obvious: the suppliers are very limited.Because quality wins, they must be cautious and cautious when selecting every supplier.Once a supplier has a problem with their merchandise, their options are limited.

Compared with Whole Foods, both supermarkets have obvious advantages and disadvantages.In fact, according to Lu Li's original plan, it is most practical to cooperate with such a supermarket. Yunding Ranch's kale is also the main quality, and the output is not enough to cover the large supermarket chains in the United States, so it will take more initiative in the negotiation process. right.

If you can choose, Whole Foods Market is naturally the top partner.But facing a giant like a large supermarket chain also means that a small shrimp like Yunding Ranch does not have enough room for maneuver.

Originally, Lu Li had no intention of placing all his bets on Whole Foods Market. For such a top supermarket, cooperation has never been easy. Just once.

In the recent period, Lu Li has also tried to explore more potential possibilities through different channels and methods such as Sean and Julia, but due to the Christmas season at the end of the year, there is no news yet.

The appearance of the two supermarkets is undoubtedly a pleasant surprise; along with it, the actions of Whole Foods Supermarket have also accelerated.

(End of this chapter)