Yunding Ranch

Chapter 429 Whole Foods Market
The time of the holidays always seems to pass by so fast. One moment, you are still picking out gifts in the gift shop. The streets and alleys are full of mistletoe, Christmas trees and colorful lights. The next moment, Christmas has turned the page and the working day is here again. Now, life has returned to its original track.But the festive atmosphere still hasn't dissipated. Christmas is gone, and the New Year is just around the corner.

Compared with the city, the holidays in the ranch are different. The prosperity and bustle created by the promotions of countless businesses and the prosperity of countless parties disappeared, replaced by the self-entertainment and laughter of local residents, feeling like a holiday Thicker, festive thinner.

Both Randy and Tony returned to the ranch on the 26th, ending their vacation, but the vacation of Jessica, Adam and Scarlett continued, and they could continue to enjoy the comfort of vacation.

As for Brandon, this year's Christmas and New Year's Day, Lu Li waved his hand and had a continuous holiday.It's just that he came to the ranch every now and then, not only by himself, but also with his family. He almost regarded Yunding Ranch as a kindergarten.

Victoria is still in her infancy, eats and sleeps, sleeps and eats, hardly has any special state of consciousness, and her facial features are still like crumpled oranges, but Hulk seems to like Victoria, loyally and honestly waiting for her every day Next to Victoria, which made Tony joke: Now the little guy is already very charming, and it will be even more amazing when he grows up.

All the gifts given to each other were also revealed.Lu Li's gift was given by Tony. It was a little weird, but not too unexpected. In the end, Lu Li's inflatable doll was the most daring. Everyone looked at Lu Li with ambiguous eyes, making him dumbfounded, "I used to In New York, they played harder than the other, and I thought they were all young people with the same style."

As a result, everyone criticized, "This is Texas!"

Lu Li couldn't argue with his words, so he could only babble, "If you envy Cole, just say it. If you want, I can buy one for each of you. Don't say that you are alone in the vacant room, and then blame me, the boss, for not being considerate of your subordinates." The posture made everyone scatter, lest Lu Li really mail-order a bunch of inflatable dolls and throw them into their room.

Lu Li's face was full of innocence. He still had a lot of prank ideas that he didn't use.It's just an inflatable doll, and it's a disappointment to be scared like this.Then, when exchanging gifts at Christmas tomorrow, is he going to put a bunch of colorful lollipops and Barbie dolls in the gift box?

After spending the busiest two days of Christmas, Lu Li didn't sleep in any longer and resumed his normal biological clock. When he got up early in the morning, he rode a chestnut and went for two rounds outside.

The weather this year is particularly strange. There were two small snowfalls near the town yesterday. The amount of snow was not large, but the snow piled up again.Justin didn't have time to deal with it, but just cleared a passage to facilitate entry and exit, so as to avoid accidents caused by freezing.

After the snow fell, the temperature began to warm up instead, and the wind knife was finally not so deadly.

Running on the snowfield, Lizi seems to be very excited. Usually, running a big lap around the ranch would be satisfying, but these two days, I have to run at least two laps. Even so, I am still not satisfied, and I always feel that I want to continue running .Today, Lu Li simply satisfied Li Zi's idea. After running two laps, he didn't stop and continued to run in a mighty way. Finally, he ran more than half a lap and stopped near the vineyard. The little guy This revealed a trace of fatigue.

Lu Li didn't continue to gallop, instead, he slowed down and let Lizi walk all the way towards the stable.

When passing by the lake, Lu Li saw a layer of ice forming on the dark green lake. He didn't know how thick this layer of ice was. If he sat on the ice, dug a hole, and fished, would the ice start to form? Cracked, and then like a spider web, the entire lake sank with a "boom".It should be funny if it is made into an animation.

The small wooden boat was completely frozen in the ice, and the mottled paint set against the emerald-like ice, giving it an indescribably grandeur.However, Lu Li couldn't help but think of Fred in Alaska, how wild, magnificent, and lonely it was on the vast snowfield and ice.

He envied Fred, it was true.Involuntarily, Lu Li thought about when he would pack his bags, hike all the way, and then hitchhike to Alaska to explore the unknown and mysteries of that vast land.

While thinking, while walking, Chestnut paced slowly, all the way towards the direction of the main house, and heard Randy's heart-piercing shout from a distance, "Fourteen! Fourteen!"

Lu Li's thoughts were interrupted, he couldn't help laughing, his legs were clamped, which made Lizi speed up a little bit, and then he saw Randy standing in the porch, waving his hands vigorously, shouting with all his strength, " Fourteen!" Even though he was far away, he could still see the distorted face clearly expressing his turbulent emotions, but he couldn't tell whether it was anxiety, anticipation, or something else.

Seeing that Lu Li still looked unhurried, Randy simply ran out and stood at the gate of the garden, like a wife welcoming her husband home, stretching her neck, "Hurry up, hurry up." Randy's voice was eager It gradually became real, "Phone, I have a call for you, Fourteen, hurry up, it's business."

Li Zi brought Lu Li to the garden gate, and Lu Li burst into a laugh, "Even if it's urgent, just leave a message on the phone, and I'll call back later. We're not Wall Street stock market. If you miss a minute, it's tens of millions. Don't worry." So anxious." Lu Li was not in a hurry at all, and even made a joke, which made Randy helpless.

"I'm serious." Randy drooped his shoulders, but it was only for a second, and then he beamed again, "It's Whole Foods. Whole Foods called just now. Your phone is in the main In the house, no one answered, and then he called the landline, and I answered. He said, there is something important to discuss."

Whole Foods.

Lu Li was a little surprised. He thought that Whole Foods Market would have to wait until January next year at least after the kale was harvested before they would hear any news.It's just after Christmas, and there's a phone call?It was absolutely unexpected.

Founded in 1978, Whole Foods Market is now the most popular supermarket chain in the United States and even the world, and it can be called a landscape.

With the rise of discount chains such as Wal-Mart Supercenters, competition has never been fiercer, but Whole Foods' sales growth rate far exceeds that of its competitors.Moreover, Whole Foods does not advertise, but relies on word-of-mouth from customers to deliver solid, sustainable growth.

Interestingly, the first store of Whole Foods Market originated in Texas and is located in the University City of Austin. It has made full use of consumers' growing interest in organic and natural products, constantly emphasizing their own hygiene and high nutrition, and is well-known far and wide. Accurate and unique positioning allows it to grow rapidly.

Especially on the east coast and west coast.The reason is simple, positioning and price.

Every product in Whole Foods Market can see the brochure, which is their unique publicity strategy.

"Rosie is a chicken living on an organic farm, living a happy life every day, until it is sent to the slaughterhouse, and after a process, it becomes a chicken placed on the ice bed of the Whole Foods in Glendale, California. Beautifully bagged muscle. Rosie has spent her entire life in a custom-built chicken coop in Napa Valley, California's wine country. Her coop is airy, well-lit, and has a clay floor covered with clean chaff. She During his lifetime, he either pecked at the yellow and orange corn kernels leisurely, or walked in the crooked yard of the chicken coop. Unlike the poultry in most jewelry stores, Rosie has never used antibiotics or growth hormones.”

This is the brochure that Whole Foods Market has carefully crafted to cater to consumers who pay attention to healthy eating.These brochures, printed on recycled paper, are placed next to the beds of meat products.Because of the hype, Rosie's meat is more than twice as expensive per pound as regular chicken.

Because of this, although Whole Foods was born in Texas, as time went by, they took root in developed cities on the two coastlines and developed rapidly.One reason is that residents on both sides of the strait have higher requirements for healthy food, and the other reason is because of the gap in living standards. Compared with ordinary supermarkets, the expensive prices of Whole Foods Market are often double or even triple.

In the past five years, the annual sales of Whole Foods have more than tripled, and they have rapidly expanded overseas, and the UK has become their first stop.

The current Whole Foods Market is undoubtedly the hottest existence in the United States.Their products have been universally recognized by countless audiences, and their high-quality word-of-mouth is still spreading further.It is no exaggeration to say that product quality is the foundation of Whole Foods Market, so they have extremely strict requirements on suppliers. It is extremely difficult to establish a brand effect, and it is even more difficult to maintain it. The accumulation is all overturned.

When Lu Li was thinking about organic farming, Whole Foods was the first choice, but it wasn't really on his list of goals.

Not only because Whole Foods Market is superior and there are countless options for suppliers, Yunding Ranch may not even be ranked in the top [-]; but also because Whole Foods Market is strictly audited, it must go through layers of evaluations, and Yunding Ranch’s organic farm is not even the most basic. None of the organic certifications have been obtained, in other words, it has not met the minimum standards of Whole Foods Market.

Comprehensive consideration, Whole Foods Market is actually a bit too ambitious for Yunding Ranch.

Even through Michael's connections, hooking up with Graham.Lu Li also believed that Whole Foods Market will definitely conduct a comprehensive assessment next time, so the relevant assessment can only be carried out after the kale is harvested.

Now, Whole Foods Market, which is well-known, lofty, unattainable, and invincible, responded so quickly?

(End of this chapter)