Yunding Ranch

Chapter 428
Christmas, the whole world is celebrating Christmas, the whole world is opening presents, and the whole world is enjoying the festive atmosphere.

Michael is no exception. As a professional fitness trainer, he can't let go of his stomach to eat and drink. Healthy recipes still have to be continued, and he can't be lazy for a day; but at least he can open presents, enjoy the Christmas atmosphere, and celebrate The arrival of the new year.But the reality made Michael a little frustrated: because he couldn't get the gift he wanted!

Kale, kale, kale!To be precise, it is the kale from Yunding Ranch!

Not long ago at the Cowboys Convention, the pile of kale purchased in bulk had already been exhausted. He called Lu Li several times, and the answer he got was the same: there is no kale for now, and we have to wait until January to harvest.This made Michael extremely frustrated, even angry, because the newly purchased kale couldn't be compared with Yunding Ranch's, not even at the same level.

Just like expensive ingredients such as truffles and foie gras, only when you have tasted the top ingredients can you understand why they are so expensive, and at the same time understand the difference between the top and ordinary.

In fact, kale is not a precious ingredient, and it is produced in many places. Before tasting the kale from Yunding Ranch, Michael also thought so, but now he really understands that the gap is obvious.Lu Li's self-confidence was well-founded.

If at this moment, someone came to visit with a large basket of kale from Yunding Ranch, then he would agree to any conditions without any hesitation.To be honest, he was even seriously considering whether he should pack his bags and live directly in Yunding Ranch?Wait there, and then you can harvest the incomparably precious kale in the first place.

Now Michael has started to worry, what should he do if he can't buy the kale from Yunding Ranch in the future?What should he do if the production of Yunding Ranch is not enough to supply, and he even wants to rush to buy it?More importantly, if Whole Foods Market and Yunding Ranch did not reach a cooperation, and they found other cooperative supermarkets, what should they do?
Just thinking of this possibility made Michael's scalp tingle, so he dialed Graham's cell phone.

"Merry Christmas!" Graham quickly answered the phone, his voice was full of joy, and the laughter of the whole family could be heard in the background, and the festive atmosphere overflowed from the receiver.

"Merry Christmas." Michael responded simply and directly, without too many surprises, and then asked impatiently, "How is the matter about Yunding Ranch going?"

Graham was stunned for a moment, and then he couldn't help laughing, "I thought you called to ask me about my exercise during the vacation? I was thinking about what excuse I should use." Graham didn't It wasn't too late, and even made a joke, and then returned to the original topic before Michael asked, "Yunding Ranch? What's wrong with the ranch?"

"About the cooperation, the cooperation between Yunding Ranch and Whole Foods Market." Michael said as a matter of course, and then reacted, "From your tone, it seems that there is no progress. This is not good news."

"Michael, business cooperation is not that simple. This is not a gym exercise. Ten sets or twenty sets. If you want to achieve your goal, you must persevere every day." Graham left the noisy hall and said with a smile, " Regarding the cooperation of Yunding Ranch, we still need more evaluation and discussion. What's more, there are no samples and the output is unknown, so I have no way to discuss further at the meeting."

"Graham, let me tell you seriously, Whole Foods will regret it if you miss Yunding Ranch." Michael took a deep breath and said seriously. Graham's low laughter came from the phone receiver, but Michael I don't mind either. Once upon a time, he and Graham had the same attitude. To be precise, it was still the same a month ago.

"I'm not talking about the situation of my students. Of course, my students' fitness results are very satisfactory. In the past month, the consumption of kale has been better than before. I will only say one group According to the data, the effective body fat control rate of the trainees has increased by five percentage points."

Michael said confidently, Graham opened his mouth, but before he could speak, Michael continued talking to himself, "I know, you might say, just because the students worked harder this month, Or it just happens that everyone’s exercise is more effective. There are many factors that affect it. So, I’m not talking about the situation of the students, but the real scientific data.”

Graham wanted to interrupt Michael, but he knew that if he didn't let Michael finish what he had to say, he would go on and on.They are in an employment relationship, but they are also personal friends.Graham was used to it.

"Do you remember? Not long ago, I sent the kale from Yunding Ranch to be tested, just to see the specific nutritional value." Michael's words awakened Graham's memory, but he showed a dumbfounded expression. Michael's expression - they are not a hospital or an agricultural department, but they also specialize in testing the ingredients of vegetables. Michael's enthusiasm is really incomparable. "Aren't you curious about the test results?"

"Could it be that its indicators exceed the standard and do not meet industry standards?" Graham made a small joke.

But the result was as expected, Michael has no sense of humor at all, "It is really over the standard, ridiculously over the standard, but it is completely in line with industry standards. You will never believe that kale has a lot of vitamins A, C, B2 and a variety of minerals, especially calcium, iron, and potassium are very high in content, which are very important elements for health. The content of vitamin C in ordinary kale is about 130%, which is already Tallest of the cabbage plants..."

Graham's attention has already begun to wander, and a lot of data evidence sounds like a scientific research program on the Discovery Channel. The collision of numbers and numbers makes people drowsy.He still didn't understand the significance of this kind of scientific proof, and they were not scientists.Although it is said that businessmen deal with numbers, it is definitely not in this way.

"...Balaba, blah blah." Graham kept echoing, and then asked, "In summary?"

Michael didn't mind Graham's coping and perfunctory, and said meticulously, "In general, compared with ordinary kale, the kale in Yunding Ranch is almost 20.00 higher in all nutritional values. % to around 30.00%."

Graham couldn't help raising his eyebrows. Although he wasn't a fitness fanatic, he knew what this number meant.To put it simply, choosing kale from Yunding Ranch during the fitness process can increase the effectiveness by about 20.00%.

In contemporary society, more and more people are beginning to pay attention to health, not only medicine for illness, but also healthy health food, the price is rising, and even sky-high prices can be charged.

20.00%, although this is only an estimated value, the actual utility may be greater or less, but what is certain is that compared with ordinary kale, its value is not as simple as a 20.00% increase , may be doubled or even tripled.

If the kale of Yunding Ranch can be certified and even establish its own brand, then this is a golden hen that lays eggs, continuously generating wealth, and even forming an industrial chain to develop kale-related products—— For example, fruit juice, or medicinal and so on.

"Graham, believe me, you don't want your competitors to get ahead of you and cooperate with Yunding Ranch." Michael's concluding sentence, Graham took it seriously, "I don't know how other people are. , but what is certain is that no matter who Yunding Ranch cooperates with, I will follow in the past and become their most loyal customer, including my students."

Graham nodded, thoughts racing through his mind.He knew that the kale in Yunding Ranch was different, and he had tasted it himself, but he didn't expect that such a daily vegetable like kale could hide such a business opportunity.Although the popularity of kale on the east coast and west coast is indeed enviable, but in terms of price alone, it is still not top-notch, but if what Michael said is true, then things are completely different...

"Michael, trust me, you don't want to give up Whole Foods and choose other places." Graham's understated tone revealed strong confidence, "You have to believe that Whole Foods always chooses the best organic food .Our authority in this area is unshakable. So wait, the good news will come soon. Now, instead of worrying about kale, you need to enjoy Christmas."

Michael was unmoved, "It's best. You should know that the New Year is coming. Huh, after the New Year's overeating, it's a peak time for fitness."

"Haha, Merry Christmas." Graham stopped joking, hung up the phone, and fell into deep thought.

According to the original plan, Graham planned to wait until January, after the collard greens were harvested and the organic food certification results were released, before contacting Lu Li to discuss cooperation matters; but now it seems that the situation has changed, maybe he You should make several phone calls ahead of time to make a decision as soon as possible.

As Michael said, the opportunity is never lost.A good and consistent supplier is invaluable to Whole Foods.It’s not just the suppliers that need Whole Foods, but Whole Foods needs these suppliers in turn, and they’re a mutually beneficial relationship.

On Christmas Day, receiving such a gift is really worth celebrating.However, as he said just now, today is Christmas, and the most important thing is to put aside work temporarily and enjoy the holiday to the fullest.

(End of this chapter)