Yunding Ranch

Chapter 432 Sky-high price agreement
In the first half of the year, Yunding Ranch reached a cooperation with HEB Supermarket, among which kale can be regarded as valuable.The purchase price of two dollars per pound and 81 cents is even more expensive than pork foreleg, earning a fortune for Yunding Ranch. This also became the opportunity for Lu Li and Randy to decide to grow kale in large quantities .

There is no doubt that kale is the upstart in the market right now, and the price is still high.At the beginning, Yunding Ranch had not passed organic certification, and the price was relatively low, but despite this, the price of two dollars and 81 cents still easily beat most products in seconds.As you can imagine, after being certified organic, the price of kale can only be high or low.

Whole Foods is now willing to buy out all the kale at [-] times the market price?And the pricier kale after being certified organic?This kind of courage shows not only the wealth and power, but also the decisiveness. It is no wonder that Whole Foods Market can compete with those traditional supermarket chains.

Such a blockbuster blows up the brain so dizzy that people can't help but feel thirsty.Lu Li cast a glance at Randy. Randy was just a bystander, but he was still extremely excited. He kept asking about the progress with his eyes. Lu Li couldn't help laughing at that urgent look, and his excitement calmed down a little.

Top giants like Whole Foods usually have the upper hand, but now they are willing to take the initiative to give up their benefits, which is so unusual.Could it be that there is something special about pasture kale?Lu Li has enough confidence in the space spring water. He believes that the test results of kale will surely bring surprises, but Whole Foods hasn't tested it yet, so how do they know?

Putting these doubts aside for the time being, Lu Li collected his thoughts, and then said, "One and a half times, why do I smell a conspiracy." The teasing tone was accompanied by a chuckle, which eased the atmosphere a little. "Which is the basic standard of market price? Texas, or New York?"

"Hehe, of course the lower one." Graham also saw the opportunity, made a joke at the right time, eased the atmosphere, and then said again, "Now the purchase price of kale in New York has reached 37 per pound. [-] cents on the dollar, but obviously we can’t do all the acquisitions at that price.”

The advantage of large supermarket chains is that the outlets are spread all over the place; the disadvantage is that the purchase price is uniform.As a simple example, suppose kale can be bought for five dollars a pound in New York, but only three dollars a pound in Texas, then the purchase price of Whole Foods Market cannot be based on the New York standard. They are businessmen, not charity businesses of.

Correspondingly, Fresh Supermarket, Wegmans Food Supermarket and HEB Supermarket are all the same. They are regional supermarkets, and the purchase prices within the region are relatively stable.Vegetables like kale, which are popular on the East Coast, naturally command higher prices at Wegmans Foods.

Of course, as a seller's market, Yunding Ranch is still qualified to bid farewell and pay back the money on the ground.Especially considering the out-of-stock crisis facing the East Coast right now.

The "New York Times" reported before that during the Christmas period, the highest sales price of kale broke through double digits, and the price of a pound was as high as twelve dollars. It's sold out, and demand exceeds supply.For the main consumer groups of kale, this price is still within an acceptable range.

It is unimaginable that a vegetable can be sold for a high price of twelve dollars a pound.But all this is actually happening.

After Christmas, sales prices fell back a bit, back into the single digits, but the purchase price was still an unbelievably high seven dollars and 37 cents.Kale is indeed the hottest healthy food at the moment, and in the short term, there is still no trend of reducing fever.

"Whole Foods is willing to buy out this batch of kale from Yunding Ranch at a price of 31 dollars and [-] cents. Of course, this is only limited to this batch of January. After that, we need to follow the season. Follow the market." Graham's words were extremely clear, obviously before this phone call, he had already written a draft, and he was even more confident at this time, he believed that Lu Li would definitely feel the sincerity of Whole Foods Market.

Lu Li really felt it.Normally, the purchase price of organic kale ranges from three dollars and 64 cents to four dollars and 27 cents. On the east and west coasts, the price will be slightly higher, but it is also limited.

Calculated based on the price of [-] times, it should be about [-] dollars, but now, the price of Whole Foods Market is still beyond this figure. Obviously, the factor of this weather storm has been taken into consideration, showing absolute sincerity .

If the agreement can be signed at such a price, then based on the kale production of Yunding Ranch, this will be a deal of about 500 million US dollars.

Although it was said that this was a special transaction at a special time and under special circumstances, and the final transaction price far exceeded the usual level, it was only this one time; but once the contract was signed, it would be 500 million US dollars!You know, when Lu Li auctioned "The Entrance of the Masquerade Dancer", the transaction price was only 1000 to [-] million US dollars, but now Kale's income has more than doubled.

Of course, this price has not deducted operating costs, taxes, transportation expenses, etc., and the actual number that goes into the pocket is definitely not so high, but this is still too far-fetched, 500 million, which is for Texas. For any ranch, this is definitely an unimaginably sky-high deal.

Overnight, Lu Li will become a real multi-millionaire!
Although Lu Li had already foreseen such a result when he decided to plant kale, but when it actually happened, there was still no sense of reality. The series of numbers seemed to have lost their original meaning. The sense of reality has brought a powerful impact!

It is conceivable that organic farms will become the absolute trump card project of Yunding Ranch in the future. It is not known whether the horse farm and vineyard can catch up with the pace.

"Of course, the premise is that the ranch can successfully obtain the certification and pass the test." After finishing speaking, Graham added, and the relaxed tone revived the atmosphere.

Lu Li froze for a moment, then smiled lightly.Randy, who was sitting next to him, caught Lu Li's expression, quickly patted Lu Li's shoulder, and asked excitedly, "What's the matter? What's the matter?"

Lu Li paused for a moment, but he didn't know how to express it. The corners of his mouth raised slightly, and then he nodded vigorously. With such a simple but intense movement, he expressed the turbulent emotions in his heart.

Randy immediately caught the information, widened his eyes, and said in disbelief, "It's done? It's done?" Lu Li just smiled brightly, neither affirming nor denying, but Randy couldn't wait to get it. Screaming, he had to cover his mouth, stood up, stepped on his feet quickly, as if he was pedaling a bicycle, and expressed his mood at the moment with every movement of his body.

Cole just walked in at this time and saw Randy who was like a flea, so he asked Lu Li, "What's wrong with him? Cramp?"

Lu Li shrugged and said nothing, but Randy couldn't bear it any longer. He stepped on his toes and turned to Cole. He was so excited that he couldn't say a word. Er's body kept turning in circles.Opening his mouth wide, but not screaming, such a scene is really funny.

Seeing Randy's funny performance, Lu Li couldn't help but laugh, and his boiling thoughts cooled down a bit.Even so, Lu Li couldn't help but took two deep breaths to calm himself down, and asked, "What happened during the holidays? Why do I feel that things are going a little off track?"

With a transaction agreement of 500 million, Lu Li didn't think that Graham was joking, and he didn't think that Graham would do charity out of mercy.Behind this call, there must be something he doesn't know, "I know our kale is very good, maybe even the best in North America. But, until I get the certification results, I don't think it's worth the risk."

If Whole Foods had done all the testing, it would still make sense.But obviously, all testing has not yet started.

Graham shook his head helplessly. Lu Li is indeed a difficult guy, and he had a deep understanding of him during his last visit.For others, they have long been dazzled by joy, how could they calm down and continue bargaining?Graham believed that this deal was irresistible to anyone.

But obviously, Lu Li was an exception.If Graham sees Randy dancing with excitement, he should feel a sense of accomplishment.

However, Graham decided to take the Yangmou route today, so he didn't panic at all, and gave the answer directly, "Michael." After a pause, Graham continued to explain, "Michael is like a fanatic religious person. About fitness, about nutrition." But Graham still had some reservations and didn't tell Lu Li about Michael's test results, otherwise he would lose his advantage in the negotiation.

Lu Li closed his jaw in a sudden realization. In this way, the explanation made sense.

Honestly, Whole Foods made an offer he couldn't refuse.Even for the other two supermarkets, it is estimated that this is the case.A 500 million agreement is enough to make everyone excited.What's more, Yunding Ranch is just a small ranch that has just started. They need this agreement; more importantly, they need to break through the situation and lay the foundation for the future development of the ranch. After the Chinese New Year, the resort will also officially open for business.

"I believe Michael will give a perfect report." Lu Li also joked.

(End of this chapter)