electronics manufacturer

Chapter 284 Corporate Culture
After this negotiation, the two parties finally reached an agreement on cooperation.

Tianyu Company will invest 100 billion and Zeiss Company to establish a professional design company for mobile phone lenses, and Zeiss will send its own professional team in this new company to jointly design and manufacture new products with Tianyu Company's team. lenses.

And Zeiss only provides some technology and personnel here, but it must obtain 35% of the company's shares.

It can be said that the two companies provide money on the one hand, and technology on the other. Of course, the main voice of this company still belongs to Tianyu Company.

However, Zeiss has other plans. Before establishing a new lens design company this time, Zeiss must first be allowed to take a stake in the European branch of Tianyu Company as a shareholder.

Tong Hao did not reject the Zeiss company's shareholding this time.

After all, the current economy is globalized. If the mobile phone brand under Tianyu Company wants to grow and develop in Europe, it must have a certain connection with European capital.

This year, the fourth-generation mobile phone series of the peak mobile phone can be unveiled in the European market and attract a certain amount of attention. Various European telecommunications companies have made a lot of efforts in it, so that the fourth-generation mobile phone series of the peak mobile phone can enter the European market just a year after it landed in Europe. out of the public eye.

It can be said that Zeiss has been established for more than 100 years. The scope of his investment has basically surpassed his original main business, and its influence in Europe cannot be underestimated.

After discussion, Tong Hao finally allowed Zeiss to invest 50 billion in the European branch of Tianyu Company, and obtained a corresponding 4% of the company's shares, becoming one of the European shareholders with the most shares in the company.

Tong Hao has made some preparations for his own mobile phone next year after negotiating with Zeiss' company for such a long time.

It can be said that among the mobile phones launched by our company next year, several mobile phones will be equipped with Zeiss lenses. Coupled with the camera capabilities of our company's original mobile phones, it can be said that the camera level of Tianyu's mobile phones will be greatly improved next year. And shocked the world.

After finding a new partner in Europe, Tong Hao brought his team back to China from far away Europe. Near the end of the new year, everything needed to be counted.

After all, this year is a very bumper harvest year, and the sales of mobile phones of the company are extremely good, which should have greatly improved compared to last year.

At the end of December, Tianyu Company also held this year's year-end summary meeting in the morning.

In the past year, Tianyu Company can be said to have developed very rapidly, and it has even begun to reach the level of being the number one.

The first summary report of this year-end conference was Wang Min, who was in charge of the company's marketing and offline market layout.

"Compared to the [-] direct-operated offline stores opened by our company last year, this year our company's offline direct-operated stores have successfully exceeded [-], basically in every city in the country. There are our directly-operated stores!"

Wang Min reported the work of this year's offline market to the employees of his company with a serious expression.

The offline market can be said to be a sales channel that Tianyu Company values ​​very much, and sometimes the profit of offline channels is much higher than that of online channels.

This also made Tong Hao let his company start to lay out the offline market last year, and after two years, the company's offline market has successfully broken through [-] directly-operated stores.

The number of these [-] stores is not small. Basically, every prefecture-level city will have a direct-sale store, and there will even be such a direct-sale store in some counties.

"According to the current level of development, I think that the offline directly-operated stores will have a breakthrough growth next year, and will start to take root in the counties! We will strive to have Tianyu stores in every county next year!"

Wang Min is very satisfied with his work this year, but this year is about to pass, and the current company needs to look forward to next year.

The expansion of Tianyu Company's offline market in the past two years can be said to be very fast. Of course, such a rapid expansion has naturally spent a lot of energy and funds.

In order to expand the company's offline market, Tianyu Company basically invested almost 50 billion in this area, and as the offline market continues to expand, I am afraid that the funds needed in this area will be spent day by day. surge.

After all, Tianyu Company's offline directly-operated stores are now exclusively managed by the company, and the annual storefront costs and water, electricity and labor costs must be calculated in it. With the expansion of the store, the final maintenance cost will also increase year by year.

And Wang Min also made a statistic, if the number of his own offline direct-sale stores opens to [-] next year, the maintenance and staff costs of Guangxu will reach one billion.

One billion yuan is neither too much nor too little. Wang Min cannot ignore this figure.

According to the current discussion of the company, it plans to change the method of expanding the offline market next year, adopting the method of cooperating with offline dealers, giving dealers a certain amount of profit, and allowing many more offline stores.

As for the offline directly-operated stores, Tianyu Company will not give up, but temporarily slow down the pace, and change the original expansion plan to open [-] new Tianyu directly-operated stores next year.

"Tianyu's directly-operated stores are now on a preliminary scale. Making products better and stronger is one of the skills of sales, but before making products, the product culture of offline direct-sale stores also needs to be done well!"

Tong Hao is also very satisfied with the brutal expansion of the offline market, but in such a fast-expanding environment, he still hopes to strengthen the promotion of corporate culture.

The offline market is not only a place to sell products, but also one of the main positions to promote the company's image and manage fan culture.

Tong Hao has experienced the development of the mobile phone market in the future. It can be said that the current mobile phone market is still calm, but Tong Hao can predict that with the development of the times in the future, even various mobile phone manufacturers can produce a lot of true love fans .

And these fans will form their own mobile phone circle culture, and this mobile phone circle culture will have some differences and disputes with the addition of certain factors, which will also lead to very bad language conflicts in front of the mobile phone.

Of course, as mobile phone manufacturers, they are well aware of this situation, but this development direction is in line with the best way for mobile phone manufacturers to promote their products and expand their influence.

Whoever has more users and fans will have more competitive products, and this will become a trend in the future.

Tong Hao is now at the end of [-], and each mobile phone manufacturer also has its own fan groups, but the conflicts among these groups are not as strong as they will be in the future, but there will be certain shadows as they develop.

Now, Tong Hao has many years of experience in the mobile phone industry, and he can maintain a calm attitude towards such things.

But the so-called precautions, Tong Hao is still very confident in his own mobile phone brand. He believes that with excellent mobile phone products, coupled with the construction of his company's corporate culture, it is enough to become a leader in the global mobile phone industry.

Wang Min and others agree with what their chairman said. The company's current development speed can be said to be very fast. Basically, it has been firmly established in less than a few years. It is now the leader of the national mobile phone industry.

However, Tianyu Company's corporate culture construction is not as good as his mobile phone development. After all, Tianyu Company can be said to have been in a low and low state in terms of word-of-mouth since its establishment.

It wasn't until the past few years that the cup was slowly reversed, but if the company wants to truly become bigger and stronger, the corporate culture must be stepped up, and more consumers need to agree with the company's corporate culture.

(End of this chapter)