electronics manufacturer

Chapter 285 Three Brand Levels
The offline market is developing like a raging fire, and the sales of various brands under Tianyu Company are very good this year, even far exceeding the sales of the same period last year.

Peak mobile phone, as the trump card of Tianyu Company, has always focused on the high-end flagship mobile phone market. This year, Peak Mobile launched two different series of new mobile phones.

Peak mobile phone T1 series and peak mobile phone 4th generation series.

The achievements of these two mobile phones can be described as very good.

"This year, the domestic sales of the peak mobile phone T1 series have exceeded 1000 million units, and the sales volume of the peak mobile phone series 500 has also exceeded 1000 million units. Compared with the [-] and [-] million peak mobile phones last year, the sales volume has increased significantly!"

"And this year's sales of mobile phones abroad are even higher than domestic sales. The sales volume of the Top T1 series has exceeded 1000 million in Japan, and the global sales of the top four series of mobile phones have reached nearly 800 million units. !"

As the general manager of Pinnacle's mobile phone brand, Lu Weibing made a detailed statistics on the products sold by Pinnacle's mobile phones this year.

The total sales volume of two different series of peak mobile phones released this year has also exceeded the value of 5000 million. It can be said that this is a very exciting achievement.

The peak mobile phone company has brought in a net profit of nearly 300 billion, which is much better than last year.

After all, last year's peak mobile phone only released the three-generation series of peak mobile phones, and the profit of this brand was only 55 billion.

And this year, the net profit created by Peak Mobile has completely doubled by more than four times, which not only obtained a large amount of capital profit for the company, but also obtained a large amount of funds for the company's development.

"Peak mobile phone brand, we plan to enter the Western Hemisphere market next year. I believe that there will be a place for our company at that time!"

Lu Weibing is very happy with the achievements of his own brand this year, so it is a very good achievement.

Of course, the current achievements have become a thing of the past, and the future peak mobile phone will have a long way to go.

After all, there are not many markets that the peak mobile phone has really entered, and it has only entered East Asia, Southeast Asia, and Europe, which are not bad big markets.

However, there are still many markets in the world that need to be captured by the top mobile phone, such as the North American market, the Latin American market, and Oceania and other markets are one of the future development directions of the top mobile phone.

As the general manager of this brand, Lu Weibing has naturally made a lot of plans for the future of his mobile phone.

As a high-end flagship mobile phone, Peak Mobile is aimed at consumers in developed countries. Consumers in developed countries have very strong economic strength, which can really promote the success of Peak Mobile in the world.

Although this year's own company's mobile phone has successfully entered the international market, there is still a very big gap compared with the big mobile phone manufacturers such as Apple and Samsung. This gap not only requires the product strength of our company's mobile phone, but also It takes more time to accumulate before it can truly surpass other mobile phone manufacturers.

If the peak mobile phone is the face of the company, then the pioneer mobile phone that mainly promotes cost-effectiveness is the responsibility of the company to ship.

This year's Pioneer mobile phone can be said to be truly independent, and released five second-generation series of Pioneer mobile phones at one time at the press conference in the middle of the year. The number of mobile phones released has reached six.

And these six mobile phones represent the products required by users at different stages, and the price ranges from 4000 yuan to the flagship [-] yuan, all of which have the shadow of pioneer mobile phones.

Of course, the sales of Pioneer mobile phones this year have also made great progress compared with last year.

"This year, the domestic sales of our Pioneer mobile phones have reached 500 million in total, which is a slight increase from last year's achievement. This year, our Pioneer mobile phones have successfully landed in Southeast Asia, and gained 500 in Southeast Asia and South Asia. [-] million sales!"

"Especially in South Asia, our Pioneer mobile phone sold a total of 800 million units this year, second only to Rice Company, which sold 500 million units in South Asia, ranking No.2 in the South Asian market!"

"This year, the annual global sales of our Pioneer mobile phones have successfully exceeded [-] million units!"

Chang Cheng, as the brand manager of Pioneer mobile phones, is very happy with the success of Pioneer mobile phones. After all, Pioneer mobile phones have broken through [-] million units a year, which is an astonishing number.

Tong Hao was also very shocked by the news of breaking through [-] million units a year, but he was relieved after thinking about it. After all, the products released by Pioneer Mobile this year are aimed at users of all stages, and they have successfully entered the second largest mobile phone market. South Asian market in Huaguo market.

The competitiveness of Pioneer's current products has completely broken away from the shadow of the peak, and has truly become a new brand.

However, the sales volume of [-] million is indeed quite scary. After all, the sales volume of the blue-green factory in China last year did not reach such a high figure.

Pioneer mobile phone relies on its high cost performance of this product, it can be said that it has brought a very large product shipment volume to the company, but its profit is not as high as imagined, after all, the main focus of this brand of mobile phone is still shipment quantity.

Pioneer, which sells 200 million mobile phones a year, has a total net profit of [-] billion yuan, which is equivalent to only [-] yuan for every mobile phone sold.

It can be said that the sales of the two major brands, Peak and Pioneer, have gradually increased, and even made great progress globally.

As the company's main high-end product, Summit will enter the markets of more developed countries in the future and gain more market share.

Pioneer mobile phones that focus on cost-effectiveness obviously have very strong competitiveness for old regions and countries whose economies have not yet reached a developed level.

The future of the company is to make the products of the two companies truly start to target their respective user groups and carry out global development.

However, compared to the peak mobile phone and Pioneer mobile phone, the situation of these two mobile phones going global, the Dianyan mobile phone is relatively embarrassing.

A company owns three different user-oriented brands, and among these three brands, only Dianyan mobile phone has been firmly in China, and has not really gone abroad.

However, no one in the company underestimated the impact of Dianyan mobile phone on the company.

After all, among the domestic mobile phone giants, Rice and Huawei are the most competitive online, and the blue and green factories are in the offline market.

If it is said that the online market of Pioneer Mobile has suppressed Rice and Huawei, then Dianyan Mobile has successfully entered the offline market by relying on advertising and offline promotion, and has begun to slowly erode the blue and green factories. offline market.

As the brand manager of Dianyan Mobile, He Li's status in the company is slightly inferior to that of Lu Weibing and Chang Cheng, two other mobile phone brands, but his achievements this year are obvious to all.

"Compared to the 500 million mobile phones sold in the offline market last year, the number of mobile phones we sold offline has successfully exceeded 500 million this year. According to the development trend, the sales volume is likely to exceed 5000 million next year! "

"This year, our mobile phone brand has successfully captured 21% of the offline market. Compared with Blue Factory's 32% offline market share, Green Factory's 31% offline market share has been firmly established. , the third place in the offline market, according to the future development, I believe that in a year or two, it should be able to surpass the blue and green factories!"

He Li is still full of confidence in Dianyan mobile phones, and fights with the power of one family. The blue and green factories that have been rampant in the mobile phone market for many years have shown the strength of the brand itself.

(End of this chapter)