electronics manufacturer

Chapter 183 The future of the company

The first half of this mid-year meeting is of course a summary of the company this year.

The second half of the meeting is naturally some planning discussions for better development next year.

"Next year, the company needs to consider the international market!"

Tong Hao sat in the middle and looked at the eyes of everyone looking at him, and finally stated the main goals of the company's development for the next year with a solemn expression.

Tianyu Company now has a certain position in the country, and the domestic market has basically stabilized. If Tianyu Company wants to further expand the market, it will also be affected by many domestic resistance.

Therefore, if Tianyu Company wants to go further in the domestic market, it is still relatively difficult.

For example, it is much more difficult for a candidate who scored 99 points in an exam to get 100 points than a candidate who can only score 59 points to get 60 points.

The current company's abstinence in the domestic market is like wanting to expand its own company's influence in the domestic market. It also needs to be gradual in order to seize the market of other manufacturers, so as to gradually erode other mobile phone manufacturers.

It is indeed a very good thing to choose to hit the international market at this time.

The international market has always been occupied by manufacturers such as Apple, Samsung and Nokia.

Although Huaguo's mobile phones still have a certain position in the international market, the manufacturers that occupy the position are the previous generation of China Cool Union.

Although these manufacturers have a certain market in the international market, their influence abroad is far inferior to other major international manufacturers.

Among the current domestic mobile phone manufacturers, only Huawei and Lenovo are left that are doing well internationally.

However, the development of these two mobile phone manufacturers in the international market is showing two-sided development.

Relying on its own self-developed technology and its leading position in the communications field, Huawei has gradually gained a foothold in foreign markets.

Lenovo, relying on years of brand management, was originally quite popular abroad.

However, because today's innovation is far inferior to other mobile phone manufacturers, the international market share has also decreased year by year, and now it has gradually fallen behind Huawei.

And Tong Hao also attaches great importance to the current international market. After all, the strength of domestic mobile phone manufacturers is gradually increasing, and the future direction is to go from domestic to global.

Whoever establishes a brand name internationally and captures market share first will have more competitive advantages in the future.

"Next year our company will enter the international market, and Zhejiang is the most critical step for our company!"

"Samsung has already started to go downhill. What kind of thing is it? I am sure about the international market. Jobs can't change it even if he lives again. I said it!"

Tong Hao leaned on the office chair with unrivaled confidence in his eyes.

It took two and a half years for Tianyu Company to go from being about to go bankrupt to becoming a domestic leader.

It is impossible for a company on the verge of bankruptcy to reach its current position and defeat Samsung to seize the international market.

What's more, in this year's battle of flagship phones, the third-generation pro of the top mobile phone has overwhelmed many mobile phone manufacturers, and even rubbed Samsung's most proud Samsung NOTE mobile phone on the ground.

Samsung now has a very large international market share, and Tong Hao is relying on his own product strength and Samsung to compete for these international markets.

The senior executives in the company are quite emotional about what their chairman said, but they also know that there are still some difficulties to overcome if they want to hit the international market.

Tianyu Company does not have a certain influence in the world, and does not have any capital abroad, so it is very difficult to really hit the international market.

"For the international market, you can consider cooperating with communication companies in other countries to gain their support!"

Wang Min watched his chairman slowly express his thoughts. In his mind, if this company wants to hit the international market, it first needs to have enough capital.

On the other hand, it needs to cooperate with local capital that hits the international market to a certain extent.

Only in this way can Tianyu Company truly take root in the international market and at the same time affect the influence of the brand.

"The preparations for the international market will start next year. Of course, I know that if this matter is to be truly successful, it may take more than one year or even more than two years to complete!"

Tong Hao naturally knows that the days before his company wants to hit the international market are still relatively long, but these times can be waited.

Hit the international market!

This is the first item of the future plan for this year-end summary conference, and it is also the most important plan for the company in the next two or even three years.

In order to truly hit the international market, not only does it take time, but it also needs sufficient capital and products that are hard enough to speak.

"The second is about the company's mobile phone series!"

Looking at the company's first plan, Tong Hao was completely sure and began to look at the interior of his company.

Attacking the international market can be said to be an attempt by the company in the future.

Of course, before this happens, you still need to deal with your own company's affairs first.

Lu Weibing, Statement, and He Li, the three current managers of the company's three major series, also showed serious expressions on their faces when they heard such words.

After all, what is announced this time will have a bearing on where the series they manage will go.

"The three series all have targeted development directions, and I plan to make the three series independent brands!"

With a serious look on Tong Hao's face, he looked at the three persons in charge in front of him and expressed his thoughts.

The three series in the future need to face different users, and at the same time need to launch different types of machines.

And if the mobile phone is converted from a series to a brand, then the products launched in each series can have certain characteristics.

If the gap between these three series is not widened, it may lead to confusion in the company's product positioning, and at the same time lower the characteristics of certain series.

In order to make sure that it still focuses on high-end products, Huawei split the Honor series to focus on cost performance.

Of course, rice in the future will also learn from Huawei.

Tong Hao understands that turning the three series into a separate brand will not only make the company's product positioning more clear, but also make the company's product power stronger.

"In March, the Pinnacle series will go out independently first to see the market's reaction. I hope to diversify the Pinnacle brand in the future. Of course, the main direction is still the high-end flagship!"

Tong Hao turned his attention to Lu Weibing. He can say that he attaches great importance to the Peak series. After all, this series is his step-by-step step towards the high-end market.

Tianyu Company has achieved the peak series, and the peak has also brought consumers' recognition to the company.

This time, the peak series is independent of the brand, and it is also to get rid of some influences.

After all, when the third-generation series of Peak mobile phones were released, some people complained about it. The first generation of Pioneer mobile phones and the first generation of Peak mobile phones were sold so cheaply, but the third-generation phones were sold so expensive.

In order to enable the product of Peak to truly establish the attributes of a high-end flagship, it must be separated from the series and widen the gap with the Pioneer series.

"The chairman can rest assured about this matter. I am already preparing the product. I believe this product will definitely satisfy the users!"

Tong Hao's matter has already been explained to Lu Weibing, and Lu Weibing knows whether his series can successfully become a new brand independently.

And Lu Weibing has basically designed the product that will be released in March, and has begun to place orders with all suppliers, and is planning to hold a big press conference in March next year.

Seeing Lu Weibing's confident appearance, Tong Hao also nodded silently, and focused his gaze on Statement and He Li.

After all, according to the original idea, Tong Hao did not intend to make these two series independent, but something changed Tong Hao's mind.

(End of this chapter)