electronics manufacturer

Chapter 184 Hesitating Statement

Tong Hao recently inquired about the Honor series, as if it was news that a flagship phone was about to be released.

Of course, according to the historical development of Honor, it is very likely that it will launch its own brand's flagship phone within the next two years to expand its own brand's user positioning.

Both Huawei and Honor belong to Huawei, and they were separated in the first place in order to determine their different audiences.

Now that Honor is making a flagship phone, it naturally wants to enhance Huawei's high-end attributes, and expand the company's product line to better sell products and maximize profits.

Tong Hao felt that Glory's approach was a very good way to be honest.

At the same time, Tong Hao also learned something from Glory.

To be honest, when Honor became independent, on the one hand, it was for Huawei to take the high-end flagship, and on the other hand, it was to let Honor hold back other mobile phone manufacturers.

The history is also like the strategy that Huawei set at the beginning. Huawei relied on the sub-brand of Honor to directly drag Rice into the 2000 yuan market, making Rice gradually passive from the initiative to gradually occupy the market.

In the end, Rice really had no other choice, and learned something from Huawei, independent of its own Redmi series, and restraining the Honor series, so as to have the opportunity to hit the high-end flagship later.

Now Tong Hao feels that Huawei's strategy is indeed something worth learning, and the two series of Dianyan and Pioneer can take advantage of this opportunity to establish a new brand.

On the one hand, it promotes the real stability of the pinnacle brand, the attributes of high-end flagships; on the other hand, it is to contain the current domestic mobile phone manufacturers.

Dianyan's main focus on the offline market is naturally the blue and green factories that are currently focusing on the offline market.

Pioneer focuses on cost-effectiveness and the online market, while its benchmarks are rice and Huawei.

"The Pioneer series, the company intends to make it independent in the middle of next year. Of course, I hope that the Pioneer series will not only have a digital series, but I also hope that the Pioneer's positioning can be set in the range of [-] to [-]! Statement, you know what I mean ?”

Tong Hao looked at the statement with a firm expression, he was still a little worried about the other party.

This kind of worry is not a disapproval of the opponent's ability, but a concern about whether the statement can grasp the development of Pioneer after independence.

After Pioneer truly establishes a brand, its development will be the most difficult among the company's three major brands.

First of all, his development range is the price range of [-] to [-]. In such a huge range, it is relatively difficult to make products with perfect cost performance in each range.

First of all, between [-] and [-], Pioneer must launch a flagship phone of its own brand, and this flagship phone must not only grasp the cost performance, but also grasp the gap with the top brand flagship. To be honest, it is a very difficult thing.

If there is a little carelessness, the flagship machine launched by the Pioneer series, which focuses on cost-effectiveness, may beat the big brother Pinnacle.

In addition, if Pioneer becomes a brand, it will naturally release products in the [-]-yuan and mid-end ranges. It is necessary to ensure the cost performance and widen the gap. To be honest, this is not the same thing.

Moreover, if Pioneer goes out independently, the opponents will be powerful opponents such as Rice and Huawei Honor, and it is not difficult to win the market from them.

Although the statement has many years of work experience, it is conceivable that such a job puts pressure on him.

The statement sitting on the seat is also very clear about this matter, and he also understands that it is the biggest challenge in his career path for Pioneer to become an independent brand.

Now Chen's hands are full, it's already the coldest time in December, he didn't expect that he would be so nervous that his palms would sweat.

As long as Pioneer is really independent, the opponents he will face are all big men like Rebs, and the pressure on him will be enormous.

accept?Or refuse?
Chen Chen felt that his heart was in turmoil. To be honest, he still felt that he was not strong enough to establish a brand for the Pioneer series.

"Time is not in a hurry, we will discuss this matter later!"

Tong Hao looked at the statement silently, he didn't say much about the other party's reaction, but temporarily brought the matter over.

The statement sitting on the side heard what his chairman said, and watched his chairman look away from him, feeling mixed feelings in his heart.

Statement is indeed an ambitious person, but he is the person who is most afraid of failure. He will always be a little uncertain in front of certain major events.

"He Li, in mid-August this year, the company decided to establish a brand for Dianyan, and it will face the offline market. Do you have confidence in this?"

Tong Hao also has a certain opinion about the statement in his heart, but he is more confident about He Li.

He Li has served as the director of mobile phone products since the establishment of Viduo, and has been in charge of the production and promotion of mobile phones.

Weiduo mobile phone also relied on her marketing methods to become popular in the country for more than half a year, and even approached the blue-green factory in terms of sales.

Compared with the statement that there is not really much experience, He Li is the real market veteran.

This time, Dianyan became an independent brand, and He Li's level is enough to support the brand and allow the brand to truly expand offline.

After all, He Li has a lot of experience in all aspects, not to mention that she had directly competed with the blue-green factory back then.

"Of course there is no problem, Dong Dong can rest assured!"

He Li answered quite frankly. After all, He Li used to be the person in charge of the brand, and she is looking forward to the independent brand of the Dian Yan series.

And He Li believes that with her many years of marketing and mobile phone design, coupled with the financial and technical support given by the company, it is enough to compete with the blue and green factories.

"This meeting is temporarily over, let's go back and rest!"

Tong Hao saw that the time was almost up, and the plan for the mobile phone department of Tianyu Company for next year was almost finalized, so he temporarily asked several senior executives of the company to leave temporarily.

The company's senior executives in the office also left one after another, leaving only Wang Min in the office.

As Tong Hao's deputy now, although Wang Min and the other party have worked together for less than a few years, there is still a tacit understanding between Wang Min and Tong Hao.

Just when Tong Hao announced the end of the meeting, Wang Min noticed the wink Tong Hao gave him, so after everyone left, he obediently stayed.

"Dong Tong, what's the matter?"

Looking at the dignified face of his chairman, Wang Min asked with a hint of doubt in his eyes.

Tong Hao looked at Wang Min's serious face, and shook his head to Wang Min with emotion: "It's not easy for the company to develop to this point, but the current company still has a shortage of talents!"

"Now there is not even a single person in the company who dares to take on the responsibility. To be honest, this should not have appeared in today's meeting!"

Wang Min stood silently listening to the emotions of her chairman, and she also lowered her head to think about some problems.

It is true that the current company has reached the stage of entering the international market, but there are not many people in the company who are really capable of initiating the leadership.

Compared with the current companies such as Huawei Rice, Tianyu is still a little weak in terms of talents.

"It's the end of the year now, you should pay attention, no matter what method you use, try to find some talents for the company that can benefit the company's development!"

Tong Hao looked at Wang Min who was standing aside and listened to his speech seriously, and looked at her quiet and intelligent face, and his depressed mood improved a lot.

Although his mood has gradually returned to calm, Tong Hao understands that his company needs to speed up the introduction of talents, which will be an indispensable boost to the company's development.

(End of this chapter)