Super Resort Tycoon

Chapter 285 Visiting a High-End Travel Agency

During the No. 16 days in Paris, Li Yang followed Adrian to fly to Twister, visiting several high-end travel agencies there. This is Adrian's annual routine.

In order to obtain more high-end customers and better understand market demand, Adrian must establish a very close relationship with those high-end travel agencies.

On the one hand, they have a large number of high-end customers in their hands; on the other hand, they understand the market better and understand the preferences and needs of those high-end people.

Therefore, Adrian will take some time every year to visit them. In addition to talking about cooperation, he also asks them about the market and needs.

At present, nearly 50.00% of the customers of the George V Hotel are from the United States, so several high-end travel agencies here are important for him to place.

Li Yang is also very interested in this, and he is also very clear about the mode of cooperation with travel agencies. Their group even established a high-end travel club specifically to operate high-end customers, attract customers, and understand their needs.

But to be honest, there are very few high-end travel agencies in China, and they are not mature, at least not comparable to some high-end travel agencies in developed countries, so this trip is also a learning trip for Li Yang.

The first thing they want to visit is a travel agency called Fisher, a travel agency run by a father-daughter partnership that specializes in customizing private luxury travel products for the super-rich.

"You should also know that for many rich people, travel destinations are sometimes not so important, and they have basically been to most countries in the world.

So for them, travel content and experience become particularly important. "On the plane, Adrian introduced some operating models of those high-end travel agencies to Li Yang.

"If the same travel destination can make them experience a completely different feeling in the past, then it is a success.

Therefore, the role of these high-end travel agencies is to create a unique travel experience for these super-rich people, and sometimes to customize an exclusive extraordinary experience for the rich with a certain theme and a certain purpose.

For example, there is a wife of a rich man. In order to make her husband like fishing, Fisher Travel Agency customized a special trip for them. They took the rich man to travel to an island in Africa, and then set up a fishing spot there. Hire professional divers to hang fish on the rich man's hook underwater to give him a sense of accomplishment and pleasure. "

Hearing Adrian's words, Li Yang looked indifferent on the surface, but kept nodding his head in his heart. Those words just now awakened Li Yang again.

To be honest, although China's economy has developed rapidly in recent years, there is still a huge gap between the operation and development of the tourism market and developed countries.

At present, many high-end travel agencies and clubs in China still focus their travel products on the development of those travel destinations, racking their brains to find some special and new travel destinations.

The main reason for this is that China's economy has only developed for a few decades, and the travel tastes of the rising rich have not become so tricky, and their needs can be met by a combination of travel destinations.

But this kind of product has gradually shown signs of fatigue and bottlenecks, which can be felt in the operation of Li Yang Group's high-end private clubs.

So how to make a breakthrough is naturally to weaken the destination of travel, but to focus on different travel experiences, and the design of travel content that varies from person to person can definitely impress more high-end customers.

Adrian told Li Yang a lot about the products of these high-end travel agencies. He had a close relationship with these travel agencies over the years and often communicated with them, so he was familiar with the operation mode and products of these high-end travel agencies.

"For example, information about Fisher Travel Agency can't be found on the Internet. If you want to contact them, you have to pay a membership fee of [-] US dollars to join their club before you can get their phone number. There is an annual fee of $[-]."

Li Yang nodded. In the future, he can also learn from this point. When he goes back to run a real high-end private travel club, he also sets up a membership fee model.

After all, the real high-end consumer groups are fully capable of affording the one hundred thousand dollar membership fee.

The membership fee setting itself is actually a very good screening mechanism, helping operators to filter out those customers who are not very accurate, so as not to waste too much energy on unnecessary people, and better serve those who are really Accurate customer groups.

And the real rich are more willing to pay this membership fee. After all, the threshold mechanism of membership fee is a symbol of status and spending power. After all, at their level, money is a string of numbers, and those who can increase their own sense of honor All consumption is worth it to them.

"Of course, joining the club is only the first step. As the hotel side, if we want to establish cooperation with these high-end travel agencies, we have to pay more costs!" Adrian said.

"At present, our hotel spends nearly one million dollars every year to ensure the close relationship between us and them. Of course, the revenue they bring us is far greater than the cost we pay!"

"Well, yes, this is normal. This is completely a normal operating cost. After all, if we want to develop those high-end customers, we may need to pay a higher cost!" Li Yang said with a smile.

Win-win cooperation is an eternal truth, which is applicable no matter in which era.

Li Yang is very willing to chat with Adrian, because he can learn a lot from him. Adrian is a person who likes to share and does not hesitate to share. According to the hotel staff, he is a very friendly person. Get along with everyone, care about everyone, and be willing to help every employee in need.

Although in terms of identity, Li Yang is the boss and Adrian is his employee, but at this stage of getting along, Li Yang has already regarded this big brother who is nearly 17 years older than him as his teacher. Li Yang admires Adrian from the bottom of his heart.

First of all, he really knows a lot, and he is a real elite in this industry, but he never thinks so himself, he is very humble, as always.

Li Yang's mentality is also very good. Although he has achieved a lot of success, he also has his own unique insights and ideas in the operation of hotels and resort hotels, and has achieved good results.

But he always knew that he was still a newcomer in this industry. Without the help of the system, he would not be able to go abroad so quickly and start to compete with the real seniors in this industry, and he would never have the opportunity. Have a long conversation with an industry leader like Adrian.

Adrian is definitely an elite in this industry. He is a top student who graduated from the world's top hotel management schools. He loves the hotel industry and has rich work experience and admirable achievements.

He is not French. He came to France from Germany to work. He joined the George V Hotel to fulfill his dream. He stayed in this hotel with his parents when he was 15 years old.

It was also that experience that made him fall in love with this place and the hotel industry, which brought about a turning point in his future life. When he was in college, he vowed that one day he would work at the George V Hotel.

He has already achieved this goal, but this is not the ultimate goal of his life. According to him, what he has to do is to help this beautiful hotel go longer and become a more dazzling existence.

And for more than ten years, he has been working hard for this.

When the Prince of Saudi Arabia introduced Adrian to Li Yang, he gave him a very high evaluation, and told Li Yang that there is no one in the hotel, but Adrian must not be absent. He hopes that Li Yang and Adrian can Colliding with new sparks will make the George V Hotel operate better.

……

(End of this chapter)